Pretzelmaker Cranks Up the Heat with Cheetos® Flamin’ Hot® Pretzel Bites
Pretzelmaker, owned by FAT Brands Inc. (NASDAQ: FAT), is launching Cheetos Flamin' Hot Pretzel Bites as a limited-time menu item available through July 13, 2025. This spicy offering follows the successful launch of Cheetos Pretzel Bites from last summer. The new snack features fresh-baked, hand-rolled pretzel bites dusted with Cheetos' Flamin' Hot seasoning, paired with the chain's all-natural Lemonade.
Pretzelmaker, which started in 1991, has grown to over 280 locations worldwide. The chain is part of FAT Brands' portfolio, which owns 18 restaurant brands and operates over 2,300 units globally. This collaboration represents a partnership between Pretzelmaker and Cheetos, a brand under PepsiCo's Frito-Lay North America division.
Pretzelmaker, di proprietà di FAT Brands Inc. (NASDAQ: FAT), lancia Cheetos Flamin' Hot Pretzel Bites come prodotto disponibile in edizione limitata fino al 13 luglio 2025. Questa nuova proposta piccante segue il successo del lancio dei Cheetos Pretzel Bites avvenuto la scorsa estate. Lo snack consiste in pretzel freschi, fatti a mano e appena sfornati, cosparsi con la speziatura Flamin' Hot di Cheetos, abbinati alla limonata naturale della catena.
Pretzelmaker, nata nel 1991, conta oggi oltre 280 punti vendita in tutto il mondo. La catena fa parte del portafoglio di FAT Brands, che possiede 18 marchi di ristoranti e gestisce più di 2.300 unità a livello globale. Questa collaborazione rappresenta una partnership tra Pretzelmaker e Cheetos, marchio appartenente alla divisione Frito-Lay Nord America di PepsiCo.
Pretzelmaker, propiedad de FAT Brands Inc. (NASDAQ: FAT), lanza Cheetos Flamin' Hot Pretzel Bites como un artículo de menú por tiempo limitado disponible hasta el 13 de julio de 2025. Esta oferta picante sigue al exitoso lanzamiento de los Cheetos Pretzel Bites del verano pasado. El nuevo snack consiste en pretzels frescos, enrollados a mano y recién horneados, espolvoreados con el condimento Flamin' Hot de Cheetos, acompañados de la limonada natural de la cadena.
Pretzelmaker, fundada en 1991, ha crecido hasta contar con más de 280 ubicaciones en todo el mundo. La cadena forma parte del portafolio de FAT Brands, que posee 18 marcas de restaurantes y opera más de 2,300 unidades a nivel global. Esta colaboración representa una alianza entre Pretzelmaker y Cheetos, una marca bajo la división Frito-Lay Norteamérica de PepsiCo.
Pretzelmaker는 FAT Brands Inc. (NASDAQ: FAT)가 소유한 브랜드로, 2025년 7월 13일까지 한정 메뉴로 Cheetos Flamin' Hot Pretzel Bites를 출시합니다. 이 매운 신메뉴는 작년 여름 성공적으로 출시된 Cheetos Pretzel Bites에 이은 제품입니다. 신제품은 갓 구운 수제 프레첼 바이트에 Cheetos의 Flamin' Hot 시즈닝을 뿌려 체인점의 천연 레모네이드와 함께 제공합니다.
1991년에 시작된 Pretzelmaker는 전 세계 280개 이상의 매장을 운영 중입니다. 이 체인은 18개의 레스토랑 브랜드를 보유하고 전 세계 2,300개 이상의 점포를 운영하는 FAT Brands의 일부입니다. 이번 협업은 PepsiCo의 Frito-Lay 북미 지부 산하 브랜드인 Cheetos와 Pretzelmaker 간의 파트너십을 의미합니다.
Pretzelmaker, détenu par FAT Brands Inc. (NASDAQ: FAT), lance Cheetos Flamin' Hot Pretzel Bites, un article de menu en édition limitée disponible jusqu'au 13 juillet 2025. Cette nouvelle offre épicée fait suite au lancement réussi des Cheetos Pretzel Bites l'été dernier. Ce nouveau snack se compose de bouchées de bretzel fraîches, roulées à la main et fraîchement cuites, saupoudrées de l'assaisonnement Flamin' Hot de Cheetos, accompagnées de la limonade naturelle de la chaîne.
Pretzelmaker, fondée en 1991, compte aujourd'hui plus de 280 points de vente dans le monde. La chaîne fait partie du portefeuille de FAT Brands, qui possède 18 marques de restaurants et exploite plus de 2 300 établissements à l'échelle mondiale. Cette collaboration représente un partenariat entre Pretzelmaker et Cheetos, une marque de la division Frito-Lay Amérique du Nord de PepsiCo.
Pretzelmaker, im Besitz von FAT Brands Inc. (NASDAQ: FAT), bringt Cheetos Flamin' Hot Pretzel Bites als zeitlich begrenztes Menüangebot heraus, das bis zum 13. Juli 2025 erhältlich ist. Dieses scharfe Produkt folgt auf den erfolgreichen Start der Cheetos Pretzel Bites im vergangenen Sommer. Der neue Snack besteht aus frisch gebackenen, handgerollten Brezelstücken, die mit der Flamin' Hot-Gewürzmischung von Cheetos bestäubt sind und mit der naturbelassenen Limonade der Kette serviert werden.
Pretzelmaker, gegründet 1991, ist inzwischen auf über 280 Standorte weltweit angewachsen. Die Kette gehört zum Portfolio von FAT Brands, das 18 Restaurantmarken besitzt und weltweit über 2.300 Einheiten betreibt. Diese Zusammenarbeit stellt eine Partnerschaft zwischen Pretzelmaker und Cheetos dar, einer Marke der Frito-Lay North America Division von PepsiCo.
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Bite-Sized Snack with a Kick of Flavor Hits Menu of Beloved Pretzel Chain
LOS ANGELES, May 28, 2025 (GLOBE NEWSWIRE) -- Pretzelmaker, the innovator of Pretzel Bites and owned by FAT Brands Inc., today announces a fiery new menu item, Cheetos Flamin’ Hot Pretzel Bites.
The new offering, available through July 13, follows the success of the ridiculously flavorful Cheetos Pretzel Bites, which made its debut for a limited-time on Pretzelmaker menus last summer. Made with a dusting of Cheetos’ Flamin’ Hot Dust, the new Cheetos Flamin’ Hot Pretzel Bites are fresh-baked and hand-rolled daily and provide an irresistible spicy kick that can be washed down with the chain’s refreshing, all-natural Lemonade.
“We heard our fans, and we delivered—with even more heat,” said Katie Thoms, Vice President of Marketing at Pretzelmaker. “Last year, our guests loved our collaboration with Cheetos, a brand that is equally committed to bringing joy to its fans as we are, so we wanted to keep the flavor party going with a slight twist, by unveiling Cheetos Flamin’ Hot Pretzel Bites.”
Since getting its start in 1991 as a single pretzel stand, fans have loved snacking on Pretzelmaker’s fresh-baked, hand-rolled Pretzel Bites and sipping on fresh-squeezed, all-natural lemonade.
For more information on Pretzelmaker, visit www.pretzelmaker.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Pretzelmaker®
Since its first stand opened in 1991, Pretzelmaker has been the home of Bite-Sized Fun and Full-Sized Flavor. Best known as the innovator of Pretzel Bites, fresh goes into Pretzelmaker’s entire philosophy - from hand-rolled snacks to all-natural lemonade. Whether swinging by to grab a to-go order or having a sit-down meal, Pretzelmaker is where joy gets made. Pretzelmaker has grown into one of the largest soft pretzel concepts in the U.S., with over 280 locations worldwide, and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit www.pretzelmaker.com.
About Cheetos
Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the
About Frito-Lay North America
Frito-Lay North America is the
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
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