Alfa Romeo celebrates its 110th anniversary with the reopening of its historic museum in Arese, Italy, now accessible to the public. The museum features new sections, including the Alfa Romeo in Uniform, showcasing cars associated with Italy's national police. An additional 150 vehicles and exclusive video content will be available for enthusiasts. The new Giulia GTA makes its debut, built on the Quadrifoglio variant, powered by a 540 hp engine weighing 220 lbs less than its predecessor. The celebration extends until June 28 with online festivities available for fans worldwide.
Chrysler has launched a new social media campaign titled "Pacifica Mom on Quarantine," featuring actress Kathryn Hahn. Shot remotely using an iPhone, the campaign humorously addresses parenting during quarantine, showcasing the Chrysler Pacifica as a versatile space for family interactions. The initiative also continues Chrysler's partnership with No Kid Hungry, pledging to provide meals for children in need with each Pacifica sold. Since March, Chrysler has aimed to deliver up to 10 million meals, having already provided over 4.2 million meals across North America.
Jeep brand is launching a unique contest allowing owners, fans, and followers to create the next "Easter egg" hidden on future Jeep models. The contest is open until July 2, 2020, with submissions via TheNextJeepEasterEgg.com. A panel of designers and executives will judge entries based on creativity, brand alignment, quality, and originality. The winner will receive a brand-new Jeep vehicle, announced on July 31, 2020. Jeep's Easter eggs have been a hallmark of its nearly 80-year heritage.