Pineapple Takes the Crown: Fresh Del Monte Invites the World to Celebrate a Fruit (and a Legacy) It Helped Make Iconic

Fresh Del Monte Pineapple Operation in
Once a canned commodity, pineapple is now a pop-culture staple appearing in grilled summer dishes, tropical cocktails, and across social media feeds. In the 1970s, Americans consumed less than one pound of pineapple per person annually. Today, that number exceeds 8.3 pounds, according to the USDA.* This shift didn’t happen by chance. Fresh Del Monte helped turn pineapple into a crave-worthy essential—starting with the 1996 launch of its Del Monte Gold® Extra Sweet pineapple, the first sweet pineapple of its kind to hit the market.
As global demand continues to climb—outpacing supply in several markets—Fresh Del Monte is expanding its growing operations and innovation pipeline to meet the moment. Pineapples can take up to 18 months to grow, and each plant produces just two fruits, making some of the most unique varieties especially limited. Contrary to popular belief, pineapples don’t grow on trees—they emerge low to the ground from the plant’s leafy crown, developing their distinctive flavor only under precise tropical conditions.
Among the company’s standout varieties:
- Pinkglow® pineapple: The world’s first pink-fleshed pineapple. A visual showstopper with a candy-sweet bite, it quickly became an Instagram favorite.
- Rubyglow® pineapple: A red-skinned hybrid 15 years in the making—exclusive, bold, and almost too pretty to eat.
- Honeyglow® pineapple: An extra-sweet, golden pineapple that’s perfect for snacking or gifting.
- Del Monte Zero® pineapple: A carbon-neutral pineapple with sustainability baked into every step of the supply chain.
“We’ve spent decades shaping how the world experiences pineapple—not just by making it sweeter or more visually striking, but by anticipating what consumers want before they even know it,” said Danny Dumas, Fresh Del Monte SVP of Sales, Marketing, and Product Management,
Fresh Del Monte is one of the few global companies that manages the full journey of the fruit—from breeding and growing to packing, shipping, and retail partnerships. This end-to-end approach allows the company to respond quickly to emerging trends, develop new varieties with consumer insights in mind, and deliver consistent quality at scale.
To mark International Pineapple Day, Fresh Del Monte is inviting fans to celebrate the fruit that has become a symbol of joy, hospitality, and summer indulgence. Whether blended into a smoothie, grilled on a skewer, or sliced fresh for a vibrant charcuterie board, pineapple is having a true cultural moment—and the company is helping consumers bring it home.
Fresh Del Monte was the first global fruit and vegetable marketer to commit to the Science Based Targets initiative and has earned four SEAL Business Sustainability Awards in the past five years. Its commitment to sustainability spans regenerative agriculture, emissions tracking, and food waste reduction—all of which come to life in products like Del Monte Zero® pineapple.
This June 27, Fresh Del Monte invites everyone to raise a slice and join in the celebration of a fruit that continues to inspire creativity, spark joy, and make a statement—at the table and beyond.
For more inspiration, visit www.freshdelmonte.com or follow @DelMonteFresh on Instagram and Facebook.
About Fresh Del Monte
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in
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Media Contacts:
Havas Formula
freshdelmonte@havasformula.com
Claudia Pou
Vice President, Global Head of Corporate Communications
communications@freshdelmonte.com
Source: Fresh Del Monte Produce Inc.