Flora Growth Corp Stock Price, News & Analysis

Flora Growth Corp. (NASDAQ: FLGC) has announced a $3.6 million registered direct offering with institutional investors. The offering comprises 2,850,000 Common Shares priced at $1.25 per share. The transaction is expected to close around December 16, 2024.

Aegis Capital Corp. is serving as the Exclusive Placement Agent, with Dorsey & Whitney LLP acting as company counsel. The offering is being conducted under an effective shelf registration statement on Form S-3. The company plans to use the net proceeds for general corporate purposes and working capital.

Flora Growth Corp. (NASDAQ: FLGC) has announced its plans to apply for participation in upcoming cannabis pilot programs in Germany, overseen by the Federal Ministry for Agriculture and Food (BMEL). The initiative will be led by Executive Chairman Sammy Dorf, who previously secured over 40 licenses across 14 U.S. states, and Managing Director for Germany Manfred Ziegler.

The pilot programs aim to reduce illicit markets, enhance health prevention, and provide data for cannabis-related discussions. The company will be supported by TruHC's executive team, led by Hendrik Knopp, who has previous experience winning the first tender for medical cannabis cultivation in Germany with Tilray.

Flora Growth Corp. (NASDAQ: FLGC) has announced the launch of its THC-infused beverage brand, Melo, in Total Wines & More stores starting December 13th. The beverage will be available in four flavors: grapefruit, half & half lemonade iced tea, strawberry mango, and wild berry.

Total Wines & More, the largest alcohol retailer in the United States, has experienced significant growth in the THC-infused category and will help bring Melo to a broader audience. The partnership represents a strategic move to make Flora's THC-infused beverages more accessible across the United States.

Melo has gained recognition for providing alternatives to alcohol, featuring cutting-edge formulations and distinctive taste profiles. Flora Growth expects significant brand expansion as more states legalize THC products in coming quarters.

Flora Growth Corp. (NASDAQ: FLGC) has appointed Sammy Dorf, co-founder of Verano Holdings Corp., as Executive Chairman of its Board of Directors. This strategic move aims to accelerate Flora's entry into the THC-infused beverage market and expand global licensing initiatives.

Dorf brings significant cannabis industry experience, having helped build Verano into a major player with revenues exceeding $925 million. At Flora, he will focus on licensing, strategic partnerships, and operational scaling, particularly in European markets.

The company is positioning itself in the cannabis beverage space through its joint venture, Peak USA JV , established with Peak Processing Solutions. Peak has produced over 10 million cans of cannabis beverages and works with notable brands. According to Data Bridge Market Research, the U.S. infused beverages market is projected to reach half a billion dollars by 2030.

Flora Growth Corp. (NASDAQ: FLGC) reported sales of $600,000 during the Black Friday and Cyber Monday weekend through its JustCBD and Vessel brands. The company achieved year-over-year growth in both revenue and customer acquisition, attributing the success to strategic promotions, targeted marketing, and an efficient e-commerce platform. CEO Clifford Starke emphasized the company's brand strength and customer trust, expressing confidence in maintaining momentum through the holiday season.

Flora Growth Corp. (NASDAQ: FLGC) has announced plans to explore Bitcoin integration as a payment method across its business platforms. The company is preparing technological and operational frameworks to securely handle Bitcoin transactions and hold Bitcoin as currency.

CEO Clifford Starke emphasized that this initiative aims to provide customers and partners with more transaction options while attracting new customers. The company views Bitcoin acceptance as a complementary addition to its existing payment ecosystem, potentially expanding its reach in regions where cryptocurrency is widely adopted.

Flora Growth Corp. (NASDAQ: FLGC) has launched the -edition Compass Rise Crimson, a new addition to their Compass Rise Series, specifically timed for the holiday season. The device features an all-metal casing with a red finish, high-capacity battery, preheat functionality, and precise low-voltage settings. The product's upright design maintains optimal oil positioning, demonstrating Vessel's commitment to craftsmanship. The -edition release will be available through Vessel's website and select retailers.

Flora Growth Corp. (NASDAQ: FLGC) has renewed sales orders with Mirfa s.r.o. for the Czech Republic and Slovakia markets, continuing a four-year partnership valued at approximately $500,000 annually. The company supplies JustCBD branded products, including gummies, tinctures, and oils through Just Brands UK's distribution network. The Czech CBD market reached $34 million in 2024, representing a significant growth opportunity in Europe's emerging cannabis markets. Mirfa specializes in CBD-infused products for humans and pets, focusing on sleep improvement, stress reduction, and pain relief solutions.

Flora Growth Corp. (NASDAQ: FLGC) has launched Element, a new glass and brass bubbler through its premium lifestyle brand, Vessel. The innovative water pipe, designed in California, features durable brass, anodized aluminum, and borosilicate glass construction. Element retails for $149 and can hold up to two grams of cannabis. The product includes superior aeration and percolation filters for enhanced user experience, comes apart into 6 pieces for easy cleaning, and includes a carry case.

Additionally, Vessel has introduced Hub and Apex, a carry case and charging dock for their Compass Rise 510 battery.