Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel's "Kick of Destiny 3" Campaign

Rhea-AI Summary

FanDuel announced that Peyton and Eli Manning will compete in a live field goal kicking competition called 'Kick of Destiny 3' during Super Bowl LIX in New Orleans. The competition will air during FOX's Super Bowl Pregame Show at 3pm ET, where both former NFL quarterbacks will attempt 25-yard field goals. FanDuel customers can make free picks through the FanDuel Sportsbook app on which Manning brother will win, with correct predictions earning a share of $10 million in Bonus Bets.

The competition format includes initial 25-yard attempts, with additional rounds if needed. In case of a tie after three rounds, the winner will be determined by who kicked closest to the center target. The campaign includes TV spots showing the brothers' preparation and will culminate in the live event, with recap footage being shown during two Super Bowl commercial spots.

Positive

• $10 million promotional campaign during Super Bowl broadcast increases brand visibility
• Partnership with high-profile NFL personalities (Manning brothers) enhances marketing reach
• Integration with Super Bowl pregame show provides prime-time exposure

Negative

• Significant marketing expense with $10 million in bonus bets being offered

FanDuel customers can make a free pick in the FanDuel Sportsbook app on which Manning they think will win a live field goal competition for a chance to win a share of $10 million in Bonus Bets

NEW YORK, Jan. 10, 2025 /PRNewswire/ -- FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the National Football League, announced that Peyton Manning and Eli Manning, both two-time Super Bowl Champions, will compete head-to-head on Super Bowl Sunday for the first time in their legendary careers as they face off at Super Bowl LIX in the next installment of the Kick of Destiny. In FanDuel's "Kick of Destiny 3," the Manning brothers will have to win with their legs instead of their arms in a kicking competition where they will both attempt field goals live in New Orleans on Super Bowl Sunday.

The live kicking competition will take place in the 3pm ET hour of the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal to win the Kick of Destiny 3. If there is no winner after the initial kicks, the Mannings will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner. FanDuel is offering customers the opportunity to make a free pick on which Manning they think will win through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10 million in Bonus Bets.

"With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday," said FanDuel Executive Vice President of Marketing, Andrew Sneyd. "For year three, we're raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition. Peyton & Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!"

The first ad spot from the "Kick of Destiny 3" campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker. Making this dream a reality is why he is doing "Kick of Destiny 3." Once Peyton finds out about this dream, he wants in and is determined to beat Eli. The integrated campaign will follow both Mannings as they prepare for the competition and culminates with the live, sudden-death field goal competition on Super Bowl Sunday.

"The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I'm feeling really good about my chances to get the win," said Eli Manning. "I look forward to celebrating with everyone in America who picks me to beat Peyton."

"Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way," said Peyton Manning. "I've been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli."

In addition to the live kick during the FOX Super Bowl Pregame Show, fans will also be able to experience the Kick of Destiny through two TV spots in the game. These ads will feature recap footage of the Mannings' kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the $10 million in Bonus Bets. 

Fans can track the Mannings as they prepare for the "Kick of Destiny 3" by following @FanDuel and @FDSportsbook on X, Instagram and TikTok, subscribing on YouTube at YouTube.com/FanDuel and following #KickofDestiny on X for the latest updates. New and existing FanDuel customers can make their free pick on which Manning brother they think will win in the Sportsbook app ahead of the Super Bowl. More information can be found at www.FanDuel.com/kickofdestiny.

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). 

Media Contact:
FanDuel Group / press@fanduel.com 

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SOURCE FanDuel Group

FAQ

What is FanDuel's Kick of Destiny 3 promotion for Super Bowl LIX?

It's a live field goal kicking competition between Peyton and Eli Manning during the Super Bowl LIX pregame show, where FanDuel customers can win a share of $10 million in Bonus Bets by correctly picking the winner.

How much can FanDuel customers win from the Kick of Destiny 3 promotion?

Customers who correctly pick the winning Manning brother will share $10 million in Bonus Bets.

When and where will the FanDuel Kick of Destiny 3 take place?

The competition will take place during the FOX Super Bowl Pregame Show at 3pm ET in New Orleans on Super Bowl Sunday.

What are the rules for FanDuel's Manning brothers kicking competition?

Each Manning will attempt a 25-yard field goal, with additional attempts if there's no winner. After three rounds, a tie will be broken by determining who kicked closest to the center target.

How can customers participate in FanDuel's Kick of Destiny 3 promotion?

New and existing FanDuel customers can make their free pick through the FanDuel Sportsbook app before the Super Bowl.