Flow Beverage Names 25-Year Finance Veteran Paul Dowdall as New CFO

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCPK:FLWBF) (“Flow” or the “Company”) is pleased to announce the appointment of Paul Dowdall as the Company’s Chief Financial Officer, effective today.

Mr. Dowdall is a Chartered Professional Accountant bringing nearly twenty-five years of progressive management experience, including nine years in Chief Financial Officer and Chief Operating Officer roles. His career reflects a strong and diverse skill set in accounting, financial management, corporate strategy, operational management and optimization, and technology implementation. Most recently, Mr. Dowdall has operated within the start-up world serving as Chief Operating Officer or Chief Financial Officer with his most recent engagements in the Canadian fintech space. Prior to this, Mr. Dowdall’s focus was in the North American consumer packaged goods sector, with a specific focus on beverages, as CFO of companies such as Ice River Springs, a prominent bottled water manufacturer, and Diamond Estates Wines and Spirits (TSXV:DWS), a national wine producer and distributor. Earlier in his career, Mr. Dowdall gained valuable experience at organizations including Bell Canada, Blackberry, and Apple.

Mr. Dowdall has successfully led the recapitalization and restructuring of several companies, demonstrating a strong capacity for financial stewardship in dynamic environments. He has also overseen the implementation of diverse operational areas, including regulatory compliance, supply chain logistics, customer support, and management information systems, while managing various functions such as sales, IT, legal, and human resources.

“We are excited to welcome Paul as Flow’s new Chief Financial Officer,” said Nicholas Reichenbach, Founder and Chief Executive Officer of the Company. “In Paul, the Company has found a consummate finance professional with experience, finesse, multi-disciplinary skills, and an ambitious, entrepreneurial spirit that fits our culture. We could not be more thrilled to have Paul join our dynamic team and we look forward to his contributions as we are focused on executing on our path to profitability.”

“We are confident that Paul’s impressive track record in capital markets, compliance and leading large-scale projects, combined with his deep financial expertise and his entrepreneurial spirit, make him an exceptional addition to the Company’s management team. His technical expertise, leadership, insight and investor mindset will be key as we continue to execute our strategy on our path to profitability,” said Stephen A. Smith, Chair of the Audit Committee of the Company’s Board of Directors.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified with a best-in-class score of 114.5, offering a diversified line of health and wellness-oriented beverage products: original mineral spring water, award-winning organic flavours and sparkling mineral spring water in sizes ranging from 300-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purpose of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

The following press release should be read in conjunction with the management’s discussion and analysis and unaudited condensed consolidated interim financial statements and notes thereto as at and for the three and six months ended April 30, 2025. Additional information about Flow is available on the Company’s profile on SEDAR+ at www.sedar.com, including the Company’s Annual Information Form for the year ended October 31, 2024 dated January 29, 2025.