F&M Bank Appoints Amy Cover as Chief Marketing & Experience Officer
F&M Bank (Nasdaq: FMAO) announced on October 31, 2025 that Amy Cover has been appointed Chief Marketing & Experience Officer (CMXO). In the expanded role, Cover will continue to lead marketing and brand initiatives while taking on oversight of customer experience, employee experience, and internal communications to align the bank’s brand across touchpoints.
Cover joined F&M in 2009, previously served as SVP | Chief Marketing Officer, and has led digital transformation, award-winning campaigns, and regional brand growth across Ohio, Indiana, and Michigan.
F&M Bank (Nasdaq: FMAO) ha annunciato il 31 ottobre 2025 che Amy Cover è stata nominata Chief Marketing & Experience Officer (CMXO). Nel ruolo ampliato, Cover continuerà a guidare le iniziative di marketing e di marca, assumendosi la supervisione dell'esperienza del cliente, dell'esperienza dei dipendenti e delle comunicazioni interne per allineare il marchio della banca su tutti i punti di contatto.
Cover è entrata in F&M nel 2009, in precedenza ha ricoperto il ruolo di SVP | Chief Marketing Officer e ha guidato la trasformazione digitale, campagne premiate e la crescita del brand regionale in Ohio, Indiana e Michigan.
F&M Bank (Nasdaq: FMAO) anunció el 31 de octubre de 2025 que Amy Cover ha sido nombrada Chief Marketing & Experience Officer (CMXO). En su rol ampliado, Cover continuará liderando las iniciativas de marketing y marca, mientras asume la supervisión de la experiencia del cliente, la experiencia de los empleados y las comunicaciones internas para alinear la marca del banco en todos los puntos de contacto.
Cover se unió a F&M en 2009, ha sido SVP | Chief Marketing Officer y ha liderado la transformación digital, campañas galardonadas y el crecimiento de la marca regional en Ohio, Indiana y Michigan.
F&M Bank (Nasdaq: FMAO)는 2025년 10월 31일 Amy Cover가 Chief Marketing & Experience Officer (CMXO)로 임명되었다고 발표했습니다. 확장된 역할에서 Cover는 마케팅 및 브랜드 이니셔티브를 계속 이끌고 고객 경험, 직원 경험 및 내부 커뮤니케이션의 감독을 맡아 은행의 브랜드를 모든 접점에서 정렬합니다.
Cover는 2009년 F&M에 합류했으며 이전에는 SVP | Chief Marketing Officer로 재직했고 디지털 트랜스포메이션, 수상 경력의 캠페인, 오하이오주, 인디애나주, 미시간주의 지역 브랜드 성장을 주도해 왔습니다.
F&M Bank (Nasdaq: FMAO) a annoncé le 31 octobre 2025 que Amy Cover est nommée Chief Marketing & Experience Officer (CMXO). Dans ce rôle élargi, Cover continuera de diriger les initiatives de marketing et de marque tout en assumant la supervision de l'expérience client, de l'expérience des employés et des communications internes afin d'aligner la marque de la banque sur l'ensemble des points de contact.
Cover a rejoint F&M en 2009, a occupé précédemment le poste de SVP | Chief Marketing Officer, et a dirigé la transformation digitale, des campagnes primées et la croissance de la marque régionale dans l'Ohio, l'Indiana et le Michigan.
F&M Bank (Nasdaq: FMAO) gab am 31. Oktober 2025 bekannt, dass Amy Cover zur Chief Marketing & Experience Officer (CMXO) ernannt wurde. In der erweiterten Rolle wird Cover weiterhin Marketing- und Markeninitiativen leiten und gleichzeitig die Aufsicht über Kundenerlebnis, Mitarbeitenerlebnis und interne Kommunikation übernehmen, um die Marke der Bank über alle Touchpoints hinweg abzustimmen.
Cover trat 2009 in F&M ein, war zuvor SVP | Chief Marketing Officer und hat die digitale Transformation, preisgekrönte Kampagnen und das regionale Markenwachstum in Ohio, Indiana und Michigan geleitet.
F&M Bank (Nasdaq: FMAO) أعلنت في 31 أكتوبر 2025 أن إيمي كفر قد عُيّنت في منصب رئيس التسويق وتجربة العملاء (CMXO). في الدور الموسّع، ستستمر كوفر في قيادة مبادرات التسويق والعلامة التجارية مع تولّي الإشراف على تجربة العملاء، وتجربة الموظفين، والاتصالات الداخلية لتوحيد علامة البنك عبر جميع نقاط التواصل.
انضمت كوفر إلى F&M في 2009، وشغلت سابقاً منصب نائب الرئيس الأول | مدير التسويق، وقادت التحول الرقمي، والحملات الحائزة على جوائز، ونمو العلامة الإقليمية في أوهايوم وإنديانا وميشيغان.
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ARCHBOLD, Ohio, Oct. 31, 2025 (GLOBE NEWSWIRE) -- F&M Bank (“F&M”), an Archbold, Ohio-based bank owned by Farmers & Merchants Bancorp, Inc. (Nasdaq: FMAO), is proud to announce the appointment of Amy Cover to Chief Marketing & Experience Officer (CMXO). In this expanded role, Cover will continue to lead the Bank’s marketing and brand initiatives while overseeing customer experience and internal communications to ensure a consistent, meaningful connection between F&M’s brand, employees, and customers.
“Amy has been instrumental in shaping how F&M tells its story and engages with our communities,” said Lars Eller, President and CEO of F&M Bank. “Her leadership and creativity have helped us bring our mission of nurturing lasting relationships to life. This expanded role reinforces our commitment to making our mission a reality for both our customers and our employees every day.”
As Chief Marketing & Experience Officer, Cover will lead strategies that integrate marketing, customer experience (CX), and employee experience (EX) to strengthen F&M’s brand alignment across all touchpoints. She will also oversee internal communications, helping ensure that employees are informed, inspired, and connected to the Bank’s mission and values.
Cover joined F&M Bank in 2009 and most recently served as the Company’s SVP | Chief Marketing Officer. She has been a driving force behind the Bank’s growth, digital transformation, and community engagement efforts. Under her leadership, the marketing team has delivered award-winning campaigns, strengthened brand consistency, and elevated the Bank’s visibility across its Ohio, Indiana, and Michigan markets.
“I’m deeply honored to take on this role and continue advancing F&M’s mission,” said Amy Cover. “Our focus on creating positive experiences for both customer and employee is what makes us unique. Every interaction is an opportunity to nurture relationships and strengthen the communities we serve. I’m excited to keep building on that foundation.”
About F&M Bank
F&M Bank is a local independent community bank that has been serving its communities since 1897. F&M Bank provides commercial banking, retail banking and other financial services. Our locations are in Butler, Champaign, Fulton, Defiance, Hancock, Henry, Lucas, Shelby, Williams, and Wood counties in Ohio. In Northeast Indiana, we have offices located in Adams, Allen, DeKalb, Jay, Steuben and Wells counties. The Michigan footprint includes Oakland County, and we have Loan Production Offices Muncie, Indiana, and Perrysburg and Bryan, Ohio.
Safe Harbor Statement
Farmers & Merchants Bancorp, Inc. (“F&M”) wishes to take advantage of the Safe Harbor provisions included in the Private Securities Litigation Reform Act of 1995. Statements by F&M, including management’s expectations and comments, may not be based on historical facts and are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are typically identified by words such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “seek,” “estimate,” “project,” “target,” “goal,” “will,” “would,” and similar expressions. Actual results could vary materially depending on risks and uncertainties inherent in general and local banking conditions, competitive factors specific to markets in which F&M and its subsidiaries operate, future interest rate levels, legislative and regulatory decisions, capital market conditions, deposit flows and pricing, liquidity and access to wholesale funding, interest rate and asset-liability management, credit quality (including commercial real estate exposures), collateral values, inflation and macroeconomic conditions, changes in laws and regulations (including capital and liquidity requirements and the implementation of “Basel III Endgame”), FDIC assessments, stress testing and supervisory expectations, cybersecurity and third-party/vendor risks, competition and technological change, geopolitical events, severe weather and natural disasters, agricultural sector conditions, the accuracy of CECL estimates and other accounting judgments, capital and dividend restrictions, and other risks described in F&M’s filings with the SEC. F&M undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. For more details, please refer to F&M’s SEC filing, including its most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q. Such filings can be viewed at the SEC’s website, www.sec.gov or through F&M’s website www.fm.bank.
| Company Contact: | Investor and Media Contact: | 
| Lars B. Eller President and Chief Executive Officer Farmers & Merchants Bancorp, Inc. (419) 446-2501 leller@fm.bank | Andrew M. Berger Managing Director SM Berger & Company, Inc. (216) 464-6400 andrew@smberger.com | 
 
    
      
  
 
             
             
             
             
             
             
             
             
         
         
         
        