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FNB Introduces Direct Deposit Switch Capabilities

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F.N.B. (NYSE: FNB) has announced the launch of automated direct deposit switch capabilities, enhancing its digital banking platform. The new feature streamlines the account onboarding process by allowing customers to instantly transfer their payroll direct deposits during account opening.

The service is integrated into FNB's eStore® platform, which enables customers to shop for banking solutions and apply for up to 30 different products simultaneously through their Common app. FNB plans to expand functionality to include digital transfer of recurring debit transactions later in 2025, implemented through a partnership with Atomic.

The implementation has shown significant results, with monthly averages for consumer deposit applications increasing by 30% and loan applications rising by 40% since launching the eStore Common app. The service is available for new and existing FNB checking, savings, and money market accounts through Online or Mobile Banking.

F.N.B. (NYSE: FNB) ha annunciato il lancio delle funzionalità di switch per il deposito diretto automatizzato, migliorando così la sua piattaforma di banking digitale. La nuova funzione semplifica il processo di apertura del conto consentendo ai clienti di trasferire istantaneamente i loro depositi diretti durante l'apertura del conto.

Il servizio è integrato nella piattaforma eStore® di FNB, che consente ai clienti di cercare soluzioni bancarie e di richiedere fino a 30 prodotti diversi contemporaneamente tramite la loro app Common. FNB prevede di espandere le funzionalità per includere il trasferimento digitale di transazioni di addebito ricorrenti entro la fine del 2025, implementato attraverso una partnership con Atomic.

L'implementazione ha mostrato risultati significativi, con una media mensile delle richieste di deposito da parte dei consumatori aumentata del 30% e le richieste di prestiti cresciute del 40% da quando è stato lanciato l'app Common di eStore. Il servizio è disponibile per nuovi e attuali conti correnti, di risparmio e di mercato monetario FNB attraverso il Banking Online o Mobile.

F.N.B. (NYSE: FNB) ha anunciado el lanzamiento de capacidades automatizadas para cambiar el depósito directo, mejorando su plataforma de banca digital. La nueva función agiliza el proceso de apertura de cuentas al permitir que los clientes transfieran instantáneamente sus depósitos directos de nómina durante la apertura de la cuenta.

El servicio está integrado en la plataforma eStore® de FNB, que permite a los clientes buscar soluciones bancarias y solicitar hasta 30 productos diferentes simultáneamente a través de su aplicación Common. FNB planea expandir la funcionalidad para incluir la transferencia digital de transacciones de débito recurrentes a finales de 2025, implementada a través de una asociación con Atomic.

La implementación ha mostrado resultados significativos, con un promedio mensual de solicitudes de depósitos de consumidores que aumentaron en un 30% y solicitudes de préstamos que aumentaron en un 40% desde el lanzamiento de la aplicación Common de eStore. El servicio está disponible para nuevas y existentes cuentas corrientes, de ahorros y de mercado monetario de FNB a través de la Banca en Línea o Móvil.

F.N.B. (NYSE: FNB)는 자동화된 직접 입금 전환 기능의 출시를 발표하며 디지털 뱅킹 플랫폼을 향상시켰습니다. 이 새로운 기능은 고객이 계좌 개설 시 급여 직접 입금을 즉시 전송할 수 있도록 하여 계좌 온보딩 프로세스를 간소화합니다.

이 서비스는 FNB의 eStore® 플랫폼에 통합되어 있어 고객이 은행 솔루션을 쇼핑하고 Common 앱을 통해 동시에 최대 30개의 다양한 제품을 신청할 수 있도록 합니다. FNB는 2025년 말까지 반복적인 직불 거래의 디지털 전송 기능을 포함하도록 기능을 확장할 계획이며, 이는 Atomic과의 파트너십을 통해 구현됩니다.

이 구현은 소비자 예치금 신청이 30% 증가하고 대출 신청이 40% 증가하는 등 상당한 결과를 보여주었습니다. 이 서비스는 온라인 또는 모바일 뱅킹을 통해 새로운 및 기존 FNB 당좌, 저축 및 머니 마켓 계좌에서 이용 가능합니다.

F.N.B. (NYSE: FNB) a annoncé le lancement de capacités automatisées de changement de dépôt direct, améliorant ainsi sa plateforme de banque numérique. La nouvelle fonctionnalité simplifie le processus d'ouverture de compte en permettant aux clients de transférer instantanément leurs dépôts directs de salaire lors de l'ouverture de leur compte.

Le service est intégré à la plateforme eStore® de FNB, qui permet aux clients de rechercher des solutions bancaires et de demander jusqu'à 30 produits différents simultanément via leur application Common. FNB prévoit d'élargir la fonctionnalité pour inclure le transfert numérique de transactions de débit récurrentes d'ici fin 2025, mis en œuvre grâce à un partenariat avec Atomic.

L'implémentation a montré des résultats significatifs, avec une moyenne mensuelle de 30% d'augmentation des demandes de dépôts de consommateurs et 40% d'augmentation des demandes de prêts depuis le lancement de l'application Common d'eStore. Le service est disponible pour les nouveaux et les anciens comptes courants, d'épargne et de marché monétaire de FNB via la Banque en ligne ou mobile.

F.N.B. (NYSE: FNB) hat die Einführung automatisierter Möglichkeiten zum Wechsel des direkten Einzahlungsverfahrens angekündigt, um seine digitale Banking-Plattform zu verbessern. Die neue Funktion vereinfacht den Prozess der Kontoeröffnung, indem sie es den Kunden ermöglicht, ihre Gehaltszahlungen sofort während der Kontoeröffnung zu übertragen.

Der Service ist in die eStore® Plattform von FNB integriert, die es den Kunden ermöglicht, nach Banklösungen zu suchen und gleichzeitig bis zu 30 verschiedene Produkte über ihre Common-App zu beantragen. FNB plant, die Funktionalität bis Ende 2025 zu erweitern, um die digitale Übertragung von wiederkehrenden Lastschrifttransaktionen zu ermöglichen, die in Zusammenarbeit mit Atomic umgesetzt wird.

Die Implementierung hat signifikante Ergebnisse gezeigt, mit einem monatlichen Durchschnitt von 30% mehr Anträgen auf Verbrauchereinlagen und 40% mehr Anträgen auf Kredite, seit die Common-App von eStore eingeführt wurde. Der Service ist für neue und bestehende FNB Giro-, Spar- und Geldmarktkonten über das Online- oder Mobile Banking verfügbar.

Positive
  • Launch of automated direct deposit switch capabilities streamlines customer onboarding
  • 30% increase in monthly consumer deposit applications
  • 40% increase in monthly loan applications
  • Partnership with Atomic fintech expanding digital capabilities
  • Ability to apply for up to 30 products simultaneously through single application
Negative
  • None.

Continues to Advance Digital Strategy with Latest Feature Designed to Save Time and Simplify the Bank Onboarding Process

PITTSBURGH, April 14, 2025 /PRNewswire/ -- F.N.B. Corporation (NYSE: FNB) today announced the launch of automated direct deposit switch capabilities, the latest enhancement to its award-winning digital banking experience.

The Direct Deposit Switch service is embedded in FNB's account opening process. By providing the option for customers to move their payroll direct deposit(s) instantaneously with a few simple steps, FNB further streamlines the account onboarding experience and makes it even more convenient for customers to choose FNB as their primary bank.

FNB expects to also enable clients to digitally move their recurring debit transactions to FNB later in 2025. Both services are being launched through a partnership with Atomic, building on FNB's recent investment in the fintech's strategic fundraising initiative.

"FNB's digital strategy is designed to drive client acquisition, engagement and primacy, and it is a major force behind our success gaining share throughout the footprint," said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and First National Bank. "Our work with Atomic is the latest in an ongoing series of investments we have made in fintech partnerships and proprietary technology that make it easier to start or grow an FNB relationship."

FNB's seamless customer onboarding journey revolves around eStore®. The proprietary platform enables consumers and businesses to shop for banking solutions, receive data-driven product recommendations, access financial education resources, and schedule appointments with FNB experts. Users can put their product selections in their shopping cart and check out to begin their applications — and with FNB's innovative eStore Common application (Common app), they have the added convenience of applying for up to 30 different products simultaneously with one universal application.

Now, with the ability to seamlessly move direct deposits using Online or Mobile Banking, the process to find, open and set up FNB accounts can be completed in minutes, all from a digital device.

According to Delie, customer activity levels indicate that FNB's focus on reducing common account-opening obstacles has been extremely effective. He added, "We use technology, including AI, to increase the speed with which we connect clients with the optimal products for their needs. Since launching the eStore Common app, monthly averages for consumer deposit and loan applications have increased approximately 30 and 40 percent, respectively."

FNB's direct deposit switch capabilities are available with new or existing FNB checking, savings or money market accounts. After logging in to Online or Mobile Banking, consumers can access the Direct Deposit Switch service by navigating to their accounts. Then, customers can search for their payroll provider, sign into their corresponding employer account and receive confirmation that their payroll direct deposit has been successfully moved to their FNB account.

FNB continually builds on its digital banking platform. Explore the Company's comprehensive digital solutions, highlighted by eStore, at fnb-online.com.

About F.N.B. Corporation
F.N.B. Corporation (NYSE: FNB), headquartered in Pittsburgh, Pennsylvania, is a diversified financial services company operating in seven states and the District of Columbia. FNB's market coverage spans several major metropolitan areas, including: Pittsburgh, Pennsylvania; Baltimore, Maryland; Cleveland, Ohio; Washington, D.C.; Charlotte, Raleigh, Durham and the Piedmont Triad (Winston-Salem, Greensboro and High Point) in North Carolina; and Charleston, South Carolina. The Company has total assets of nearly $49 billion and approximately 350 banking offices throughout Pennsylvania, Ohio, Maryland, West Virginia, North Carolina, South Carolina, Washington, D.C. and Virginia.

FNB provides a full range of commercial banking, consumer banking and wealth management solutions through its subsidiary network, which is led by its largest affiliate, First National Bank of Pennsylvania, founded in 1864. Commercial banking solutions include corporate banking, small business banking, investment real estate financing, government banking, business credit, capital markets and lease financing. The consumer banking segment provides a full line of consumer banking products and services, including deposit products, mortgage lending, consumer lending and a complete suite of mobile and online banking services. FNB's wealth management services include asset management, private banking and insurance.

The common stock of F.N.B. Corporation trades on the New York Stock Exchange under the symbol "FNB" and is included in Standard & Poor's MidCap 400 Index with the Global Industry Classification Standard (GICS) Regional Banks Sub-Industry Index. Customers, shareholders and investors can learn more about this regional financial institution by visiting the F.N.B. Corporation website at www.fnbcorporation.com.

FNB partnered with the fintech Atomic to make it easy for customers to move direct deposits to their accounts in just a few simple steps.

 

(PRNewsfoto/F.N.B. Corporation)

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/fnb-introduces-direct-deposit-switch-capabilities-302427642.html

SOURCE F.N.B. Corporation

FAQ

What new digital banking feature has FNB introduced in April 2025?

FNB has launched automated direct deposit switch capabilities, allowing customers to instantly transfer their payroll direct deposits during the account opening process.

How has FNB's eStore Common app affected application rates?

Since launching the eStore Common app, FNB has seen consumer deposit applications increase by 30% and loan applications rise by 40% on monthly averages.

What additional feature will FNB implement later in 2025?

FNB plans to enable customers to digitally move their recurring debit transactions through their partnership with Atomic.

How many different products can customers apply for simultaneously through FNB's Common app?

Customers can apply for up to 30 different products simultaneously using FNB's eStore Common application.
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