FOX Advertising Enhances Its Converged Media Platform Through New Collaborations with Experian & TransUnion and Its Expanded Relationship with LiveRamp
Rhea-AI Summary
Positive
- Enhanced targeting capabilities through integration with major data providers (Experian, TransUnion, LiveRamp)
- Unified platform across all FOX properties (Entertainment, Sports, News, Tubi) improving advertising efficiency
- Improved audience segmentation and targeting precision through combined first-party and partner data
- Privacy-conscious approach to data integration and audience targeting
Negative
- None.
News Market Reaction
On the day this news was published, FOX declined 0.38%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Integration Will Deliver Expansive Coverage Across FOX Properties for Advertisers
FOX's proprietary platform unifies inventory and audiences across linear, streaming and digital through a seamless, efficient, highly targeted media buying experience. FOX is expanding this platform to include data integrations with TransUnion and Experian that will give advertisers the ability to seamlessly reach audiences across the FOX footprint.
OneFOX will be powered by augmenting FOX's first-party data with TransUnion, Experian and LiveRamp's capabilities so that advertisers can target custom segments and reach the right audiences.
Through this integration, FOX will create audience segments and layer on key attributes, providing a more holistic look at a desired audience. By harmonizing once disparate data points into one unified audience view, OneFOX will deliver a seamless, signal-based platform for brands to reach their most valuable consumers across FOX Entertainment, FOX Sports, FOX News Media and Tubi.
"FOX's converged media platform was purposefully built to unify our portfolio," said Stephano Kim, Chief Strategy and Operations Officer, FOX Advertising. "By layering in FOX's first-party data backed by insights and audience attributes from Experian, TransUnion and LiveRamp, we will deepen the platform's precision and performance, turning data and insights into intelligence that drives audience activation and creates opportunities for businesses and consumers alike."
This integration will result in a platform that is privacy-conscious and outcome driven:
- Matching audiences at scale
- Unlocking smarter creative decisioning, informed by contextual signals and delivering greater resonance
- Enabling audience activation across linear and streaming with unified reach and frequency controls
- Creating audience segments that are based on key attributes, giving advertisers expansive access to their desired audience
"We're excited to help power OneFOX with Experian's product suite," said Chris Feo, Chief Business Officer, Experian. "By integrating data from our identity graph and audience attributes, FOX can merge offline and digital signals into a single view, uncover high-value segments, and help advertisers reach them across every FOX screen—from primetime and FOX Sports to Tubi—while seeing results faster, all within one seamless workflow."
"TransUnion has been a trusted partner of FOX and Tubi for years, and we're excited to deepen that relationship across the broader FOX ecosystem," said Julie Clark, Senior Vice President of Media and Entertainment, TransUnion. "With our long-standing expertise in identity, we've been at the forefront of enabling meaningful connections between audiences and content. This expanded partnership reinforces TransUnion's critical role in powering data-driven television and delivering the precision and scale that today's media landscape demands."
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
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SOURCE Fox Corporation
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