FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
Rhea-AI Summary
Positive
- Strategic expansion into creator-led content development and IP creation
- Access to new revenue streams through brand sponsorships and advertising inventory
- Partnership with established creator platform enhances FOX's cultural relevance
- Potential for developing valuable new media franchises and properties
Negative
- None.
News Market Reaction
On the day this news was published, FOX gained 3.00%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation.
"At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP," said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. "Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time."
Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact.
On this strategic investment, Jon Goss, President, The Lighthouse, said: "This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it."
This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start.
About Fox Corporation:
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
About The Lighthouse:
The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in
Cautionary Statement Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "outlook" and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread.
Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law.
View original content to download multimedia:https://www.prnewswire.com/news-releases/fox-advertising-launches-enhanced-brand-storytelling-program-with-strategic-investment-in-the-lighthouse-302481585.html
SOURCE Fox Corporation
FAQ
What is FOX's strategic investment in The Lighthouse and why is it significant?
How will FOX's partnership with The Lighthouse benefit advertisers?
What is The Lighthouse and how does it relate to FOX's content strategy?
When was FOX's investment in The Lighthouse announced and where?
What is FOX's new IP development initiative?
