FOX Launches an AI-Driven Converged Media Platform Powering the Future of Advertising Impact Across its Iconic Portfolio
FOX has launched OneFOX, an AI-powered converged media platform developed by AdRise to revolutionize advertising across its portfolio. The platform integrates audience signals, behavioral analytics, and campaign data to deliver more personalized ad experiences and improved advertising effectiveness.
The platform unifies planning, activation, and measurement across FOX Entertainment, FOX Sports, FOX News Media, and Tubi. Key features include AI-powered planning with predictive models, unified activation across linear and digital media, and outcome-based measurement providing real-time insights into business outcomes.
Built over the past year, OneFOX leverages machine learning and LLMs to shift from identity-based infrastructure to AI-driven matches focused on outcomes, while maintaining consumer privacy and data protection.
FOX ha lanciato OneFOX, una piattaforma mediatica convergente potenziata dall'intelligenza artificiale, sviluppata da AdRise per rivoluzionare la pubblicità all'interno del suo portfolio. La piattaforma integra segnali del pubblico, analisi comportamentali e dati delle campagne per offrire esperienze pubblicitarie più personalizzate e migliorare l'efficacia degli annunci.
La piattaforma unifica pianificazione, attivazione e misurazione tra FOX Entertainment, FOX Sports, FOX News Media e Tubi. Le caratteristiche principali includono pianificazione basata sull'IA con modelli predittivi, attivazione unificata su media lineari e digitali, e misurazione basata sui risultati che fornisce insight in tempo reale sugli esiti aziendali.
Realizzata nell'ultimo anno, OneFOX sfrutta l'apprendimento automatico e i modelli linguistici di grandi dimensioni per passare da un'infrastruttura basata sull'identità a corrispondenze guidate dall'IA focalizzate sui risultati, mantenendo al contempo la privacy e la protezione dei dati dei consumatori.
FOX ha lanzado OneFOX, una plataforma convergente de medios impulsada por inteligencia artificial, desarrollada por AdRise para revolucionar la publicidad en su portafolio. La plataforma integra señales de audiencia, análisis conductuales y datos de campañas para ofrecer experiencias publicitarias más personalizadas y mejorar la efectividad publicitaria.
La plataforma unifica la planificación, activación y medición a través de FOX Entertainment, FOX Sports, FOX News Media y Tubi. Las características clave incluyen planificación con IA mediante modelos predictivos, activación unificada en medios lineales y digitales, y medición basada en resultados que proporciona información en tiempo real sobre los resultados comerciales.
Construida durante el último año, OneFOX aprovecha el aprendizaje automático y los modelos de lenguaje grandes para pasar de una infraestructura basada en identidad a coincidencias impulsadas por IA enfocadas en resultados, manteniendo la privacidad y protección de datos del consumidor.
FOX는 광고 혁신을 위해 AdRise가 개발한 AI 기반 통합 미디어 플랫폼 OneFOX를 출시했습니다. 이 플랫폼은 청중 신호, 행동 분석, 캠페인 데이터를 통합하여 보다 개인화된 광고 경험과 향상된 광고 효과를 제공합니다.
이 플랫폼은 FOX Entertainment, FOX Sports, FOX News Media, Tubi 전반에 걸쳐 기획, 실행, 측정을 통합합니다. 주요 기능으로는 예측 모델을 활용한 AI 기반 기획, 선형 및 디지털 미디어 전반의 통합 실행, 비즈니스 결과에 대한 실시간 인사이트를 제공하는 결과 기반 측정이 포함됩니다.
지난 1년간 구축된 OneFOX는 머신러닝과 대형 언어 모델(LLM)을 활용해 신원 기반 인프라에서 결과 중심의 AI 매칭으로 전환하면서도 소비자 개인정보 보호와 데이터 보안을 유지합니다.
FOX a lancé OneFOX, une plateforme média convergente alimentée par l'IA, développée par AdRise pour révolutionner la publicité au sein de son portefeuille. La plateforme intègre des signaux d'audience, des analyses comportementales et des données de campagne pour offrir des expériences publicitaires plus personnalisées et une meilleure efficacité publicitaire.
La plateforme unifie la planification, l'activation et la mesure à travers FOX Entertainment, FOX Sports, FOX News Media et Tubi. Ses principales fonctionnalités comprennent une planification assistée par IA avec des modèles prédictifs, une activation unifiée sur les médias linéaires et numériques, ainsi qu'une mesure basée sur les résultats fournissant des insights en temps réel sur les performances commerciales.
Développée au cours de l'année passée, OneFOX utilise l'apprentissage automatique et les grands modèles de langage pour passer d'une infrastructure basée sur l'identité à des correspondances pilotées par l'IA axées sur les résultats, tout en garantissant la confidentialité et la protection des données des consommateurs.
FOX hat OneFOX eingeführt, eine KI-gestützte konvergente Medienplattform, die von AdRise entwickelt wurde, um die Werbung im gesamten Portfolio zu revolutionieren. Die Plattform integriert Zielgruppensignale, Verhaltensanalysen und Kampagnendaten, um personalisierte Werbeerlebnisse und verbesserte Werbewirksamkeit zu bieten.
Die Plattform vereint Planung, Aktivierung und Messung über FOX Entertainment, FOX Sports, FOX News Media und Tubi. Zu den Hauptmerkmalen gehören KI-gestützte Planung mit prädiktiven Modellen, einheitliche Aktivierung über lineare und digitale Medien sowie ergebnisorientierte Messungen, die Echtzeit-Einblicke in Geschäftsergebnisse liefern.
OneFOX, das im letzten Jahr entwickelt wurde, nutzt maschinelles Lernen und große Sprachmodelle, um von einer identitätsbasierten Infrastruktur zu ergebnisorientierten, KI-gesteuerten Übereinstimmungen überzugehen und dabei den Datenschutz und die Privatsphäre der Verbraucher zu gewährleisten.
- Implementation of advanced AI technology to enhance advertising effectiveness and targeting
- Unified platform across all FOX properties enabling holistic campaign management
- Enhanced privacy protection through AI-driven matches instead of identity-based tracking
- Real-time measurement capabilities for tracking business outcomes and ROI
- Significant investment required in new technology infrastructure
- Potential adaptation period needed for advertisers to learn new platform
Insights
FOX's new AI-driven OneFOX platform strategically positions them ahead in the evolving media advertising landscape with enhanced targeting capabilities.
FOX's launch of the AI-powered OneFOX converged media platform represents a significant strategic pivot in how the company approaches advertising across its diverse media portfolio. Rather than continuing to rely on traditional identity-based targeting, which faces increasing scrutiny amid privacy concerns, FOX is leveraging the evolution of machine learning and LLMs to create an alternative approach focused on AI-driven matches and inferences.
What makes this platform technically differentiated is its unified approach across FOX's disparate properties - Entertainment, Sports, News, and Tubi. This solves a long-standing challenge in multi-channel media companies where advertising silos prevent cohesive campaign execution. The system's ability to function across linear (traditional TV), addressable, and digital media indicates FOX has developed a solution to the fragmentation problem that has challenged advertisers.
The technology appears to use a combination of contextual signals (content-based targeting rather than user identity), behavioral analytics, and creative optimization - creating a more robust system than simple demographic targeting. This positions FOX ahead of competitors still relying heavily on third-party cookies and traditional identity frameworks that are increasingly vulnerable to regulatory constraints.
The mention of "secure data co-ops" suggests FOX is developing alternative data-sharing mechanisms that may provide a competitive edge as the industry moves away from traditional data-sharing models. This platform appears to be FOX's strategic response to both regulatory challenges and technological opportunities in the rapidly evolving digital advertising landscape.
The OneFOX platform addresses several critical pain points currently plaguing the advertising industry. First, it tackles the identity crisis that advertisers face as third-party cookies deprecate and privacy regulations tighten. By shifting toward AI-driven matches and inferences focused on outcomes rather than identity, FOX is future-proofing its ad business.
The platform's unified activation capability across linear, addressable, and digital media solves a significant operational challenge for marketers who typically must manage these channels separately through different teams, technologies, and measurement approaches. This integration creates efficiency and potentially improves ROI by optimizing across the entire FOX ecosystem rather than siloed channels.
The outcome-based measurement capabilities represent an evolution beyond traditional media metrics like reach and frequency. By connecting advertising directly to business outcomes like sales lift and brand resonance, FOX is addressing a fundamental advertiser demand for accountability and performance validation. This positions them competitively against digital-native platforms that have historically claimed superior attribution capabilities.
From a market positioning standpoint, FOX is strategically leveraging its diverse portfolio spanning news, sports, entertainment, and streaming (Tubi). This breadth provides unique advantages in a converged platform - allowing advertisers to reach audiences across multiple touchpoints and contexts while maintaining premium content environments, something pure-play digital platforms cannot match. This development potentially strengthens FOX's ability to capture larger portions of advertising budgets by offering comprehensive solutions rather than single-channel opportunities.
This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers.
The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across FOX Entertainment, FOX Sports, FOX News Media and Tubi.
The accelerated growth and evolution of machine learning and LLMs, has unlocked new entrants into the category and with FOX's investment, AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops.
"There is a lot of buzz about AI, but we're actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures," said Stephano Kim, Chief Strategy and Operations Officer, FOX Ad Sales. "As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way."
OneFOX has been building towards a unified solution for the last few years and this Upfront season will culminate in a platform release that enables marketers to activate FOX's portfolio with precision across its premium live, on-demand and digital content. This proprietary intelligence platform will dynamically align brand goals with the right audience, programming, and consumer touch point to make every moment count for advertisers and FOX's audiences.
"OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content," said Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships. "We've heavily invested in these next gen solutions so that advertisers can now maximize the impact they have when engaging with our leaned–in audience."
Key capabilities include:
- AI-Powered Planning: Predictive models surface optimal campaign strategies across genres and platforms— from the big game to breaking news.
- Unified Activation: Converged audience insights enable holistic planning to be activated across linear, addressable and digital media.
- Outcome-Based Measurement: Real-time insights tie media strategies to business outcomes and client objectives, including sales lift, engagement, and brand resonance.
About Fox Corporation:
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/fox-launches-an-ai-driven-converged-media-platform-powering-the-future-of-advertising-impact-across-its-iconic-portfolio-302452841.html
SOURCE Fox Corporation
FAQ
What is FOX's OneFOX platform and how does it work?
How does FOX's new AI advertising platform protect consumer privacy?
What are the key features of FOX's new advertising platform?
When will FOX's new OneFOX advertising platform be released?
How does FOX's AI advertising platform benefit advertisers?
