FlexShopper Partners with ICON Vehicle Dynamics to Expand Lease-to-Own Financing Options for Premium Off-Road Vehicle Upgrades
Rhea-AI Summary
Positive
- New strategic partnership with ICON Vehicle Dynamics expands market reach in the automotive sector
- Introduction of flexible payment options for premium vehicle upgrades could drive new revenue streams
- Company has opportunity to submit compliance plan and potentially receive extension until October 2025
Negative
- Non-compliance with Nasdaq listing rules due to delayed SEC filings
- Multiple delinquent financial reports (2024 10-K and Q1 2025 10-Q)
- Risk of potential Nasdaq delisting if compliance plan is not accepted or executed successfully
Insights
FlexShopper faces Nasdaq delisting risk due to delayed financial filings while simultaneously expanding business with a new strategic partnership.
This press release contains a significant red flag that overshadows the business development announcement. FlexShopper has failed to file both its annual 10-K for 2024 and quarterly 10-Q for Q1 2025, triggering a formal notice from Nasdaq about potential listing violations. These delayed filings represent a serious regulatory issue that raises concerns about the company's financial reporting capabilities and internal controls.
The company has until June 16, 2025 to submit a compliance plan to Nasdaq, after which Nasdaq may grant up to 180 additional days (until October 13, 2025) to file the delinquent reports. However, acceptance of this plan is not guaranteed and depends on multiple factors including compliance history and overall financial condition.
The partnership with ICON Vehicle Dynamics to offer lease-to-own financing for premium off-road vehicle upgrades represents a strategic move into the automotive aftermarket sector. While this diversification could potentially expand FlexShopper's customer base, the timing of this announcement appears designed to offset the negative news about regulatory non-compliance.
Investors should be cautious as companies with reporting delays often face underlying financial or operational issues. The lack of current financial information makes it impossible to assess FlexShopper's actual performance, cash position, or whether this new partnership can materially impact revenues. Until these filings are completed, there remains significant uncertainty about the company's financial health and continued Nasdaq listing status.
FlexShopper received Nasdaq notice regarding delayed SEC filings
BOCA RATON, Fla., May 29, 2025 (GLOBE NEWSWIRE) -- FlexShopper, Inc. (Nasdaq: FPAY) (“FlexShopper”), a leading provider of lease-to-own (LTO) payment solutions, is pleased to announce a new strategic partnership with ICON Vehicle Dynamics, a premier manufacturer of performance suspension systems and off-road vehicle components. This collaboration brings FlexShopper's innovative LTO financing directly to ICON's customers, making premium vehicle upgrades more accessible and affordable.
ICON’s customers now have the ability to obtain high-quality off-road performance parts and accessories with flexible weekly payments, no credit needed, and a straightforward approval process-powered by FlexShopper's advanced underwriting and technology platform.
“We are excited to provide ICON’s customers with flexible payment options for the products they need and want,” said Russ Heiser, CEO of FlexShopper. "Partnering with a respected industry leader like ICON enables us to serve a passionate community of automotive enthusiasts while enhancing their buying power."
Founded on a commitment to innovation and performance, ICON designs and manufactures state-of-the-art suspension systems and components for trucks, SUVs, and Jeeps. Their products are engineered for superior ride quality, strength, and durability-built to conquer rugged terrain while maintaining excellent on-road performance.
By offering LTO solutions through FlexShopper, ICON enhances the buying experience for customers seeking to build or upgrade their vehicles with top-tier components. The addition of LTO financing aligns with ICON's commitment to delivering high-performance products and services, giving more drivers the opportunity to equip their vehicles without compromising on quality or budget.
FlexShopper’s LTO option is now available at http://www.iconvehicledynamics.com and participating retail partners.
For more information on FlexShopper's LTO solutions, visit http://www.flexshopper.com.
Mr. Heiser, continued, “We are actively working to regain compliance with Nasdaq’s listing standards as soon as practicable. We remain committed to transparency and strong financial reporting as we continue to execute on our business strategy.”
10-Q Filing and Nasdaq Compliance
On May 22, 2025, the Company received a notice from the Nasdaq Listing Qualifications staff of Nasdaq indicating that, as a result of not having timely filed its Form 10-Q for the quarterly period ended March 31, 2025, and because the Company remains delinquent in filing its Form 10-K for the year ended December 31, 2024 (the “Initial Delinquent Filing”), the Company does not comply with Nasdaq Listing Rule 5250(c)(1), which requires timely filing of all required periodic financial reports with the Securities and Exchange Commission.
The Company intends to file its Form 10-K for the year ended December 31, 2024 and its Form 10-Q for the quarter ended March 31, 2025 as soon as practicable. The Company has until June 16, 2025 to submit a plan to regain compliance with respect to these delinquent reports. If Nasdaq accepts the Company's plan, then Nasdaq may, at its discretion, grant the Company up to 180 additional calendar days from the due date of the Initial Delinquent Filing, or October 13, 2025, to regain compliance. In determining whether to accept the plan, Nasdaq will consider such things as the likelihood that the Filing, along with any subsequent periodic filing that will be due, can be made within the 180 day period, the Company’s past compliance history, the reasons for the late filing, other corporate events that may occur within its review period, the Company’s overall financial condition and its public disclosures. If Nasdaq does not accept the Company’s plan, then the Company will have the opportunity to appeal that decision to a Nasdaq Hearings Panel.
About FlexShopper
FlexShopper, Inc. is a leading national financial technology company that offers innovative payment options to consumers. FlexShopper provides a variety of flexible funding options for underserved consumers through its direct-to-consumer online marketplace at Flexshopper.com and in partnership with merchants both online and at brick-and-mortar locations. FlexShopper’s solutions are crafted to meet the needs of a wide range of consumer segments through lease-to-own and lending products.
Company Contact:
FlexShopper, Inc.
Investor Relations
ir@flexshopper.com
Investor and Media Contact:
Andrew Berger
Managing Director
SM Berger & Company, Inc.
Tel (216) 464-6400
andrew@smberger.com
FAQ
Why did FlexShopper (FPAY) receive a Nasdaq notice in May 2025?
What is the deadline for FlexShopper (FPAY) to submit its compliance plan to Nasdaq?
What is FlexShopper's new partnership with ICON Vehicle Dynamics?
What happens if Nasdaq doesn't accept FlexShopper's compliance plan?
