PROUD PET PARENTS TEAM UP WITH GLOBAL SUPERSTAR MEGHAN TRAINOR AND FRESHPET TO SUPPORT ANIMAL SHELTERS

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Freshpet (NYSE: FRPT) has launched its first-ever apparel collection in collaboration with global superstar Meghan Trainor for the holiday season. The collection includes 'Dog Mom' and 'Dog Dad' sweatshirts, along with other pet-related products, available exclusively on shop.freshpet.com. All proceeds from sales will be donated to Freshpet's partner animal rescues, including St. Hubert's Animal Welfare Center, Pennsylvania SPCA, Stray Dog Rescue, and Wags & Walks LA.

The collection features long-sleeved sweatshirts, a green bandana, and a green stainless-steel dog bowl, with prices ranging from $49.95 to $69.95. This initiative is part of Freshpet's ongoing partnership with Meghan Trainor, which began in April 2024 with the release of her song 'I'm a Dog Mom' and accompanying music video.

Positive

• Launch of first-ever apparel collection in collaboration with global superstar Meghan Trainor
• 100% of proceeds from sales going to partner animal rescues
• Expansion of partnership with Meghan Trainor, potentially increasing brand visibility

Negative

• None.

News Market Reaction – FRPT

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Freshpet launches its first apparel collection in collaboration with the singer just in time for the holidays, with 100% of proceeds going to animal rescues

BEDMINSTER, N.J., Oct. 1, 2024 /PRNewswire/ -- Freshpet (NYSE: FRPT) today launches its first-ever apparel collection with its global superstar partner Meghan Trainor in time for the holiday season. The collection includes a "Dog Mom" and "Dog Dad" sweatshirt - sold separately or bundled with other pet-related products. Available only on https://shop.freshpet.com/, consumers can select from an assortment of new, on-trend products. All proceeds from sales are going to Freshpet's partner animal rescues including St. Hubert's Animal Welfare Center, Pennsylvania SPCA, Stray Dog Rescue, and Wags & Walks LA.

"When we released the "I'm A Dog Mom" music video, there were a lot of people asking for the "Dog Mom" sweatshirt I wore in it. So, I thought, why not design some for the holidays, and give back at the same time!" said Trainor. "I am proud to be a Dog Mom to my four girls, even more proud to kick off the holiday season by raising money and awareness for animal shelters around the country."

The collection includes a "Dog Mom" long-sleeved sweatshirt, a "Dog Dad" long-sleeved sweatshirt, a green bandana, and a green stainless-steel dog bowl.  Prices range from $49.95 to $69.95. A free gift will be included with every purchase and all sales are final.

"We are excited to launch the next phase of our partnership with Meghan by creating our first apparel collection," said Scott Morris, Freshpet Co-Founder and President. "We know how much shelters are struggling around the country, and so when this opportunity arose, we were honored to be involved and excited to see where it will go."

For more information, please visit Freshpet.com/meghan-trainor.

About Freshpet x Meghan Trainor
In April 2024, Freshpet announced a partnership with global superstar Meghan Trainor, the pop hitmaker behind "All About That Bass," "Made You Look," and her recent hit with T-Pain, "Been Like This".  As part of the Freshpet campaign, Trainor wrote and recorded "I'm a Dog Mom," a new song and video specifically highlighting her love of being a dog mom and the importance she places on feeding real, healthy food to pets. Meghan and her four dogs appeared in the unique music video. She continues to appear in a wide-reaching digital, streaming, and social media campaign.

About Freshpet
Freshpet is the leading fresh food for dogs and cats, feeding fresh to over 12 million pet households. Since its conception in 2006, Freshpet has been on a mission to transform the lives of dogs and cats through the power of fresh, nutritious food, while pushing the boundaries of sustainable practices. The recipes are developed by Veterinarian Nutritionists and made with natural whole ingredients, like fresh meats, vegetables and fruits, which are cooked in small batches at lower temperatures to preserve their natural goodness. Sustainably-made in Bethlehem, PA and their new Kitchens in Ennis, TX, Freshpet foods and treats are kept refrigerated until they arrive at Freshpet fridges in local markets, or are delivered direct to consumers.

Freshpet is available in a growing number of mass, grocery, natural food, club, and pet specialty retailers across the United States, Canada and Europe, as well as online in the U.S. for direct delivery in select markets. From the care taken in partnering with farmers whose values align with theirs, to how each recipe is made, Freshpet's commitment to integrity, transparency and social responsibility is a point of pride.

About Meghan Trainor
Meghan Trainor first made history in 2014 with her diamond-certified smash single "All About That Bass." Since then, the award-winning singer, songwriter, and multi-instrumentalist has garnered a GRAMMY® for Best New Artist, achieved eight multi-platinum singles and two multi-platinum albums, sold out three world tours, penned multi-platinum hits for peers across pop and country, and received countless industry awards and nominations. Expanding her influence on pop culture, she starred on FOX's hit series THE FOUR: Battle for Stardom and on the superstar coaching panel of The Voice UK. She kicked off 2020 with the release of her third full-length album, Treat Myself (Epic Records), which includes the platinum smash "No Excuses" as well as blockbuster anthems and collaborations such as "Nice To Meet Ya" [feat. Nicki Minaj], "Genetics" [feat. Pussycat Dolls], and "Wave" [feat. Mike Sabath]. At the end of 2020 she released her first-ever Christmas album, A Very Trainor Christmas, featuring the #1 holiday radio single "White Christmas" featuring Seth MacFarlane. In 2021, we got to watch her as the host of Top Chef Family Style on Peacock and as a judge on Clash of the Cover Bands on E!. In September of 2021 she also launched her podcast Workin' On It which she hosts alongside her brother, Ryan Trainor. In 2022 Meghan released her fourth full-length album, Takin' It Back, which takes you through her journey into marriage, motherhood, and achieving a new level of confidence. The album features colossal certified platinum hit "Made You Look," which has garnered over 300 million streams and become a global sensation, being used in over 6 million videos on social media to date. The track also took the #1 spot on Billboard's Adult Pop Airplay chart and Hot AC chart and won the first-ever Rolling Stone Sound of the Year award at the Streamys. She kicked off 2023 by joining the judging panel of the iconic star-maker series, Australian Idol, in its highly anticipated return to air. In March, Meghan released Takin' It Back (Deluxe), which features 3 new songs including new single "Mother." To celebrate the holiday season, Meghan teamed up with Jimmy Fallon to release their playful collaboration, "Wrap Me Up." In April 2023, Meghan made her literary debut with Dear Future Mama, a humorous, unflinching guide to pregnancy and motherhood. Meghan also gave birth to her second child with husband Daryl Sabara, Barry Bruce Trainor. This summer, Meghan released her sixth studio album entitled Timeless, which includes hit songs "Been Like This" featuring T Pain, and "To the Moon."  Meghan has also kicked off her first North American tour in 8 years, The Timeless Tour. Ahead of the tour, Meghan released Timeless (Deluxe), which features three new songs - "Booty" feat. Paul Russell, "Make A Move," and "Criminals," which is featured in Netflix's The Perfect Couple.

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SOURCE Freshpet

FAQ

What products are included in Freshpet's new apparel collection with Meghan Trainor?

The collection includes 'Dog Mom' and 'Dog Dad' long-sleeved sweatshirts, a green bandana, and a green stainless-steel dog bowl.

Where can consumers purchase Freshpet's new apparel collection?

The collection is available exclusively on https://shop.freshpet.com/.

How will the proceeds from Freshpet's (FRPT) apparel collection sales be used?

100% of the proceeds will be donated to Freshpet's partner animal rescues, including St. Hubert's Animal Welfare Center, Pennsylvania SPCA, Stray Dog Rescue, and Wags & Walks LA.

What is the price range for items in Freshpet's (FRPT) new apparel collection?

Prices for items in the collection range from $49.95 to $69.95.