McLaurin Bruce named Business Development Director for South Carolina at FirstService Residential

Rhea-AI Summary

FirstService Residential (NYSE: FSV) promoted McLaurin Bruce to Business Development Director for South Carolina, effective Oct. 9, 2025. Bruce has over nine years in community management and will lead business development across Charleston, Hilton Head, and surrounding markets.

She holds CMCA and AMS designations, is active in CAI, and will report to David Calloway, vice president of sales.

SUMMERVILLE, S.C., Oct. 9, 2025 /PRNewswire/ -- FirstService Residential, North America's leading residential community management company, is delighted to announce its promotion of McLaurin Bruce to Business Development Director for South Carolina. With over nine years of experience in community management and a solid history of partnering with association board members. Bruce brings deep industry experience and a commitment to service excellence. In her new role, she will lead business development initiatives across Charleston, Hilton Head, and surrounding markets, working to deliver innovative solutions and ensure seamless management transitions.   

"We're thrilled to bring McLaurin into this pivotal role," said Michael Mendillo, president, FirstService Residential. "She has a proven track record of working closely with board members and brings extensive industry knowledge, as well as marketing, accounting, and insurance experience to the role."

"I'm honored to step into this new role. Over the past several years, I've experienced firsthand the encouragement, support, and empowerment this company provides to its associates, and it's a culture I truly love," said Bruce, business development director, FirstService Residential. "As a community manager, I saw the meaningful impact we make in neighborhoods and I'm excited to expand our reach into more communities throughout South Carolina." 

She holds her Certified Manager (CMCA) and Association Management Specialist (AMS) designations and is an active member of Community Associations Institute (CAI). She reports directly to David Calloway, vice president of sales.  

"We handpicked McLaurin for this role on the business development team because of her extensive experience," said Calloway. "That combined with her passion for providing solutions to boards will serve her well in her new role."

"McLaurin is a great addition to the business development team," said Dennis Abbott, president, Carolinas, FirstService Residential. "She brings a unique perspective to the sales process."

~www.fsresidential.com~

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

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SOURCE FirstService Residential

FAQ

Who is McLaurin Bruce and what role did she receive at FirstService Residential (FSV) on Oct. 9, 2025?

McLaurin Bruce was promoted to Business Development Director for South Carolina at FirstService Residential on Oct. 9, 2025.

Which markets will McLaurin Bruce oversee as Business Development Director for FSV?

She will lead business development across Charleston, Hilton Head and surrounding South Carolina markets.

What experience and credentials does McLaurin Bruce bring to her new role at FSV?

Bruce has 9+ years in community management and holds CMCA and AMS designations; she is active in CAI.

To whom does McLaurin Bruce report in her new position at FirstService Residential (FSV)?

She reports directly to David Calloway, vice president of sales.

How might McLaurin Bruce’s promotion affect FirstService Residential’s business development in South Carolina?

The company cited her local experience and board-facing background as factors to expand outreach and manage transitions across regional communities.

Where can investors find more information about FirstService Residential (FSV) leadership updates?

Leadership and investor updates are posted on the company's investor relations and corporate website.