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The Sun Rose Residences sets a new standard in West Hollywood's evolving luxury residential landscape

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FirstService Residential (NASDAQ/TSX: FSV) announced that The Sun Rose Residences in West Hollywood is one of seven inaugural communities in a new program with ATELIER CX, the consulting division of Forbes Travel Guide, to introduce hospitality-level service standards in luxury residential buildings.

The Sunset Boulevard property, co-developed by AECOM Capital and Combined Properties, emphasizes design, indoor-outdoor living, wellness, and connectivity, aligning service delivery with its lifestyle-focused, experience-led residential model.

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Argus May 27 session
+0.74% close to close Open Argus
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News Market Reaction – FSV

On May 27, the day this news came out, FSV closed 0.74% above the previous close.

Data tracked by StockTitan Argus for the May 27 session.

Key Figures

Inaugural residences: 7 residences Customer care availability: 24/7
Inaugural residences
7 residences
Seven inaugural residences in hospitality-level service program
Customer care availability
24/7
Residents can count on 24/7 customer care per FirstService Residential

Historical Context

5 past events · Latest: May 20
5 events
  1. May 20

    Roofing partnership

    24h Move
    +2.6%

    RCA partnership adds Schefers Roofing, expanding to 27 branch locations.

  2. May 19

    Leadership changes

    24h Move
    -2.8%

    Two key leadership promotions in New York operations at FirstService Residential.

  3. May 18

    New management mandate

    24h Move
    -2.8%

    Selection to manage The Residences at 400 Central, a 46‑story luxury tower.

  4. May 13

    Senior VP appointment

    24h Move
    -1.2%

    Maria Hurst appointed SVP for Condo/Coop Werny Division in New York.

  5. May 11

    SVP promotion

    24h Move
    -2.4%

    Jeffrey Poirot promoted to lead New Development Group luxury portfolio.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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A design-forward residential community in one of Los Angeles' most dynamic neighborhoods is participating in a new initiative aimed at elevating service delivery in luxury high-rise buildings.

WEST HOLLYWOOD, Calif., May 27, 2026 /PRNewswire/ -- The Sun Rose Residences is one of the seven inaugural residences participating in a new program to bring hospitality-level service standards into luxury residential living as part of FirstService Residential's collaboration with ATELIER CX, the consulting division of Forbes Travel Guide.

Situated along Sunset Boulevard, The Sun Rose Residences reflects the changing character of West Hollywood, where design, walkability, and proximity to cultural and entertainment destinations shape the residential experience. Residents are minutes from the Sunset Strip, Beverly Hills, and some of Los Angeles' most recognized dining and retail destinations.

"At The Sun Rose Residences, the expectation is that living here feels effortless and well considered at every touchpoint," said Rafael Figueroa, general manager. "This program allows us to bring more intention to how service is delivered, supported by clear standards and a more consistent approach."

"In California, service is an integral part of how people experience a community," said Amy Matthieson, president, FirstService Residential California. "At The Sun Rose Residences, there is already a strong emphasis on lifestyle and design, and this initiative provides a framework to ensure the service experience is just as cohesive and elevated."

Rather than focusing solely on amenities, the program introduces hospitality-level service standards into luxury residential living, bringing a new perspective to residential operations, grounded in consistency and attention to detail.

The Sun Rose Residences was co-developed by AECOM Capital and Combined Properties and reflects a modern California lifestyle, with indoor-outdoor living, curated amenity spaces, and a focus on wellness and connectivity.

As West Hollywood continues to evolve as a residential market, the addition of a hospitality-driven service model reflects an increasing focus on experience-led living.

Click here to find more information about this program

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

About Forbes Travel Guide and ATELIER CX

Forbes Travel Guide ("FTG"), the global authority on luxury hospitality, provides world-class professional services through its consulting division ATELIER CX to service-oriented businesses such as luxury retail, residential, air travel, private clubs and more through bespoke training solutions, custom service standards and expert evaluation services.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-sun-rose-residences-sets-a-new-standard-in-west-hollywoods-evolving-luxury-residential-landscape-302783397.html

SOURCE FirstService Residential

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did FirstService Residential (FSV) announce about The Sun Rose Residences in May 2026?

FirstService Residential announced that The Sun Rose Residences is one of seven inaugural properties in a new hospitality-level service program. According to the company, this initiative aims to elevate service delivery standards in luxury high-rise residential communities.

How does the new ATELIER CX and Forbes Travel Guide program impact The Sun Rose Residences?

The program introduces hospitality-level service standards at The Sun Rose Residences. According to FirstService Residential, it provides clear service standards, consistent delivery, and a framework that aligns resident experience with the building’s design-forward, lifestyle-focused positioning in West Hollywood.

Why is The Sun Rose Residences significant for FirstService Residential (FSV) in West Hollywood?

The Sun Rose Residences showcases FirstService Residential’s focus on experience-led living in a key Los Angeles neighborhood. According to the company, its design, walkability, and proximity to cultural and entertainment hubs complement the new service-focused operating model.

What role does FirstService Residential (FSV) play in luxury residential services in North America?

FirstService Residential provides hospitality-minded property management for residential communities across the United States and Canada. According to the company, it offers 24/7 customer care, tailored lifestyle programming, amenity activation, and technology solutions, supported by FirstService Financial and FirstService Energy programs.

How was The Sun Rose Residences developed and what lifestyle does it promote?

The Sun Rose Residences was co-developed by AECOM Capital and Combined Properties. According to FirstService Residential, the property reflects a modern California lifestyle with indoor-outdoor living, curated amenity spaces, and a focus on wellness, connectivity, and cohesive service experiences.

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