FTI Foodtech International Partners with Merkur-Razors
FTI Foodtech International (TSXV: FTI) has formed a strategic partnership with Merkur-Razors, a renowned German razor manufacturer with over 125 years of experience. The partnership centers on launching "NOBLE MEN", a new subscription-based service offering premium razors and refined shaving/skincare products.
The collaboration targets the men's shavers market, valued at $10.5 billion in 2024, with projected growth to $14.2 billion by 2033 at a 4% CAGR. The partnership leverages Merkur's expertise in producing high-quality double-bladed safety razors to capitalize on the growing men's grooming industry, driven by increasing disposable incomes and evolving lifestyle trends.
FTI Foodtech International (TSXV: FTI) ha stretto una partnership strategica con Merkur-Razors, un rinomato produttore tedesco di rasoi con oltre 125 anni di esperienza. La collaborazione si concentra sul lancio di "NOBLE MEN", un nuovo servizio in abbonamento che offre rasoi premium e prodotti raffinati per la rasatura e la cura della pelle.
La partnership si rivolge al mercato dei rasoi maschili, valutato 10,5 miliardi di dollari nel 2024, con una crescita prevista fino a 14,2 miliardi di dollari entro il 2033 a un CAGR del 4%. La collaborazione sfrutta l'esperienza di Merkur nella produzione di rasoi di sicurezza a doppia lama di alta qualità per capitalizzare sull'espansione del settore della cura maschile, trainata dall'aumento del reddito disponibile e dai cambiamenti negli stili di vita.
FTI Foodtech International (TSXV: FTI) ha establecido una alianza estratégica con Merkur-Razors, un reconocido fabricante alemán de navajas con más de 125 años de experiencia. La colaboración se centra en lanzar "NOBLE MEN", un nuevo servicio de suscripción que ofrece navajas premium y productos refinados para el afeitado y el cuidado de la piel.
La alianza apunta al mercado de afeitadoras masculinas, valorado en 10.5 mil millones de dólares en 2024, con un crecimiento proyectado hasta 14.2 mil millones para 2033 a una tasa compuesta anual del 4%. La asociación aprovecha la experiencia de Merkur en la producción de navajas de seguridad de doble hoja de alta calidad para capitalizar el creciente sector del cuidado masculino, impulsado por el aumento del ingreso disponible y las tendencias cambiantes de estilo de vida.
FTI Foodtech International (TSXV: FTI)는 125년 이상의 역사를 가진 독일의 유명 면도기 제조업체 Merkur-Razors와 전략적 파트너십을 체결했습니다. 이 협력은 프리미엄 면도기와 정제된 면도/스킨케어 제품을 제공하는 새로운 구독 서비스 "NOBLE MEN"의 출시를 중심으로 이루어집니다.
이 파트너십은 2024년 105억 달러 규모로 평가되는 남성 면도기 시장을 겨냥하며, 2033년까지 142억 달러로 성장할 것으로 예상되며 연평균 성장률(CAGR)은 4%입니다. Merkur의 고품질 이중날 안전면도기 제조 전문성을 활용해 증가하는 가처분 소득과 변화하는 라이프스타일 트렌드에 힘입어 성장하는 남성 그루밍 산업을 공략합니다.
FTI Foodtech International (TSXV : FTI) a conclu un partenariat stratégique avec Merkur-Razors, un fabricant allemand de rasoirs réputé avec plus de 125 ans d'expérience. Ce partenariat vise à lancer "NOBLE MEN", un nouveau service par abonnement proposant des rasoirs haut de gamme ainsi que des produits raffinés pour le rasage et les soins de la peau.
Cette collaboration cible le marché des rasoirs pour hommes, estimé à 10,5 milliards de dollars en 2024, avec une croissance prévue à 14,2 milliards de dollars d'ici 2033 à un taux de croissance annuel moyen (TCAM) de 4%. Le partenariat s'appuie sur l'expertise de Merkur dans la fabrication de rasoirs de sûreté à double lame de haute qualité pour tirer parti de l'industrie croissante du soin masculin, stimulée par l'augmentation des revenus disponibles et l'évolution des modes de vie.
FTI Foodtech International (TSXV: FTI) hat eine strategische Partnerschaft mit Merkur-Razors geschlossen, einem renommierten deutschen Rasiererhersteller mit über 125 Jahren Erfahrung. Die Partnerschaft konzentriert sich auf die Einführung von "NOBLE MEN", einem neuen abonnementbasierten Service, der hochwertige Rasierer und verfeinerte Rasur- und Hautpflegeprodukte anbietet.
Die Zusammenarbeit richtet sich an den Herrenrasierermarkt, der im Jahr 2024 auf 10,5 Milliarden US-Dollar geschätzt wird und bis 2033 voraussichtlich auf 14,2 Milliarden US-Dollar bei einer durchschnittlichen jährlichen Wachstumsrate (CAGR) von 4% wachsen wird. Die Partnerschaft nutzt Merkurs Expertise in der Herstellung hochwertiger doppelklingiger Sicherheitsrasierer, um vom wachsenden Markt für Herrenpflege zu profitieren, der durch steigendes verfügbares Einkommen und sich wandelnde Lebensstile angetrieben wird.
- Partnership with established 125-year-old German manufacturer Merkur-Razors
- Entry into growing men's shavers market valued at $10.5 billion
- Market projected to reach $14.2 billion by 2033 with 4% CAGR
- Subscription-based business model providing recurring revenue potential
- Entering highly competitive men's grooming market with established players
- Success dependent on consumer adoption of new subscription service
Vancouver, British Columbia--(Newsfile Corp. - July 28, 2025) - FTI Foodtech International Inc. (TSXV: FTI) ("FTI" or the "Company") has entered into a definitive agreement to partner with the established German razor manufacturing company Merkur-Razors ("Merkur"). FTI has secured an agreement to have Merkur manufacture razors for a planned new subscription line called "NOBLE MEN" that will offer to subscribers a monthly plan to include world class razors and refined shaving/skincare products under the Noble Men brand.
The Men Shavers Market size was valued at USD 10.5 Billion in 2024 and is forecasted to grow at a CAGR of
"We are extremely excited to have Merkur-Razors as a partner as their experience in the razor market is of the highest level, where they have been in business for over 125 years. It is known for producing sophisticated, high-quality double-bladed safety razors in Germany," said Stephen Brown, Chairman and CEO of the Company.
About Merkur-Razors
The MERKUR brand, which originated in Solingen, has been around for over 125 years. It is known for producing sophisticated, high-quality double-bladed safety razors in Germany. Meticulously hand-crafted using craftsmanship and attention to detail.
About FTI Foodtech International Inc.
The Company is focused on developing an innovative retail and barter e-commerce platform for products that address challenges and promote sustainability within the cosmetic, skincare, wellness, health and industrial product industries. FTI is committed to delivering high-quality, reliable products and solutions that meet the evolving needs of its clients worldwide.
For more information, contact:
Stephen Brown, CEO FTI Foodtech International Inc.
info@fticorp.ca
778-819-0138
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This information release contains certain forward-looking information, including about the Company's planned subscription service line. Such information involves known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by statements herein, and therefore these statements should not be read as guarantees of future performance or results. All forward-looking statements are based on the Company's current beliefs as well as assumptions made by and information currently available to it as well as other factors. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Due to risks and uncertainties, including the risks and uncertainties identified by the Company in its public securities filings, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
1 Data sourced from Verified Market Reports.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/260255
FAQ
What is the partnership between FTI Foodtech (TSXV: FTI) and Merkur-Razors?
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Who is Merkur-Razors and why did FTI choose them as a partner?
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