FTI Foodtech International Partners with Merkur-Razors

Rhea-AI Summary

FTI Foodtech International (TSXV: FTI) has formed a strategic partnership with Merkur-Razors, a renowned German razor manufacturer with over 125 years of experience. The partnership centers on launching "NOBLE MEN", a new subscription-based service offering premium razors and refined shaving/skincare products.

The collaboration targets the men's shavers market, valued at $10.5 billion in 2024, with projected growth to $14.2 billion by 2033 at a 4% CAGR. The partnership leverages Merkur's expertise in producing high-quality double-bladed safety razors to capitalize on the growing men's grooming industry, driven by increasing disposable incomes and evolving lifestyle trends.

Positive

• Partnership with established 125-year-old German manufacturer Merkur-Razors
• Entry into growing men's shavers market valued at $10.5 billion
• Market projected to reach $14.2 billion by 2033 with 4% CAGR
• Subscription-based business model providing recurring revenue potential

Negative

• Entering highly competitive men's grooming market with established players
• Success dependent on consumer adoption of new subscription service

Vancouver, British Columbia--(Newsfile Corp. - July 28, 2025) - FTI Foodtech International Inc. (TSXV: FTI) ("FTI" or the "Company") has entered into a definitive agreement to partner with the established German razor manufacturing company Merkur-Razors ("Merkur"). FTI has secured an agreement to have Merkur manufacture razors for a planned new subscription line called "NOBLE MEN" that will offer to subscribers a monthly plan to include world class razors and refined shaving/skincare products under the Noble Men brand.

The Men Shavers Market size was valued at USD 10.5 Billion in 2024 and is forecasted to grow at a CAGR of 4% from 2026 to 2033, reaching USD 14.2 Billion by 2033.¹ The men's grooming industry has seen remarkable growth over the last decade, largely driven by an increasing focus on personal care. As men today become more conscious about their appearance, the demand for grooming products, particularly shaving solutions, has surged. The men's shaver market plays a significant role within this broader personal care industry, with a wide range of options available, including manual razors, electric shavers, and grooming kits. The factors contributing to the growth of this industry include increasing disposable incomes, evolving lifestyles, and the growing influence of social media leading men to become more invested in their personal care routines. Moreover, key drivers such as aging populations in developed regions and the rise of premium, high-tech shavers have boosted the sector's growth.

"We are extremely excited to have Merkur-Razors as a partner as their experience in the razor market is of the highest level, where they have been in business for over 125 years. It is known for producing sophisticated, high-quality double-bladed safety razors in Germany," said Stephen Brown, Chairman and CEO of the Company.

About Merkur-Razors

The MERKUR brand, which originated in Solingen, has been around for over 125 years. It is known for producing sophisticated, high-quality double-bladed safety razors in Germany. Meticulously hand-crafted using craftsmanship and attention to detail.

About FTI Foodtech International Inc.

The Company is focused on developing an innovative retail and barter e-commerce platform for products that address challenges and promote sustainability within the cosmetic, skincare, wellness, health and industrial product industries. FTI is committed to delivering high-quality, reliable products and solutions that meet the evolving needs of its clients worldwide.

For more information, contact:
Stephen Brown, CEO FTI Foodtech International Inc.
info@fticorp.ca
778-819-0138

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This information release contains certain forward-looking information, including about the Company's planned subscription service line. Such information involves known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by statements herein, and therefore these statements should not be read as guarantees of future performance or results. All forward-looking statements are based on the Company's current beliefs as well as assumptions made by and information currently available to it as well as other factors. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Due to risks and uncertainties, including the risks and uncertainties identified by the Company in its public securities filings, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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¹ Data sourced from Verified Market Reports.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/260255

FAQ

What is the partnership between FTI Foodtech (TSXV: FTI) and Merkur-Razors?

FTI Foodtech has partnered with Merkur-Razors to manufacture razors for their new NOBLE MEN subscription service, which will offer premium razors and skincare products on a monthly basis.

What is the current market size for men's shavers in 2024?

The men's shavers market was valued at $10.5 billion in 2024 and is expected to grow at a 4% CAGR to reach $14.2 billion by 2033.

Who is Merkur-Razors and why did FTI choose them as a partner?

Merkur-Razors is a German manufacturer with over 125 years of experience, known for producing sophisticated, high-quality double-bladed safety razors.

What products will FTI's NOBLE MEN subscription service include?

The NOBLE MEN subscription service will offer monthly plans featuring world-class razors and refined shaving/skincare products under the Noble Men brand.

What is driving growth in the men's shavers market?

Growth is driven by increasing disposable incomes, evolving lifestyles, growing social media influence, and rising demand for premium grooming products among men.