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FitLife Brands Closes Acquisition of Irwin Naturals

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FitLife Brands (Nasdaq: FTLF) has successfully completed the acquisition of Irwin Naturals' assets through a bankruptcy court-approved transaction. The deal, valued at $42.5 million, was financed through a combination of $35.75 million in bank financing from First Citizens Bank and FitLife's existing cash reserves.

The acquisition was executed under Section 363 of the US Bankruptcy Code, with FitLife acquiring substantially all of Irwin's assets while assuming minimal liabilities. The transaction positions FitLife to leverage Irwin's strong brand portfolio and distribution network to drive future revenue and earnings growth.

FitLife Brands (Nasdaq: FTLF) ha completato con successo l'acquisizione degli asset di Irwin Naturals tramite una transazione approvata dal tribunale fallimentare. L'accordo, del valore di $42.5 million, è stato finanziato attraverso una combinazione di $35.75 million di finanziamento bancario da First Citizens Bank e dalle riserve di liquidità già in possesso di FitLife.

L'acquisizione è stata eseguita ai sensi della Sezione 363 del US Bankruptcy Code, con FitLife che ha rilevato sostanzialmente tutti gli asset di Irwin assumendo passività minime. L'operazione mette FitLife in condizione di sfruttare il solido portafoglio di marchi e la rete di distribuzione di Irwin per stimolare la crescita futura di ricavi e utili.

FitLife Brands (Nasdaq: FTLF) ha completado con éxito la adquisición de los activos de Irwin Naturals mediante una operación aprobada por el tribunal concursal. El acuerdo, valorado en $42.5 million, se financió mediante una combinación de $35.75 million en financiación bancaria por parte de First Citizens Bank y las reservas de efectivo disponibles de FitLife.

La adquisición se ejecutó conforme a la Sección 363 del US Bankruptcy Code, con FitLife adquiriendo sustancialmente la totalidad de los activos de Irwin y asumiendo pasivos mínimos. La transacción sitúa a FitLife en una posición para aprovechar la sólida cartera de marcas y la red de distribución de Irwin para impulsar el futuro crecimiento de ingresos y beneficios.

FitLife Brands (Nasdaq: FTLF)는 파산 법원 승인 거래를 통해 Irwin Naturals의 자산 인수를 성공적으로 완료했습니다. 이번 거래는 $42.5 million 규모로, First Citizens Bank의 $35.75 million 은행 자금과 FitLife의 기존 현금으로 자금 조달되었습니다.

이번 인수는 미국 파산법의 Section 363에 따라 진행되었으며, FitLife는 Irwin의 자산 대부분을 인수하면서도 최소한의 부채만을 떠안았습니다. 이 거래로 FitLife는 Irwin의 강력한 브랜드 포트폴리오와 유통망을 활용해 향후 매출 및 수익 성장을 견인할 수 있는 위치에 서게 되었습니다.

FitLife Brands (Nasdaq: FTLF) a finalisé avec succès l'acquisition des actifs d'Irwin Naturals via une opération approuvée par le tribunal des faillites. L'accord, d'une valeur de $42.5 million, a été financé par une combinaison de $35.75 million de financement bancaire fourni par First Citizens Bank et des liquidités déjà détenues par FitLife.

L'acquisition a été réalisée en vertu de la Section 363 du US Bankruptcy Code, FitLife acquérant substantiellement l'essentiel des actifs d'Irwin tout en assumant des passifs limités. Cette opération place FitLife en position d'exploiter le solide portefeuille de marques et le réseau de distribution d'Irwin pour stimuler la croissance future du chiffre d'affaires et des bénéfices.

FitLife Brands (Nasdaq: FTLF) hat die Übernahme der Vermögenswerte von Irwin Naturals erfolgreich abgeschlossen – in einer vom Insolvenzgericht genehmigten Transaktion. Der Deal im Wert von $42.5 million wurde durch eine Kombination aus $35.75 million Bankfinanzierung von First Citizens Bank und den vorhandenen liquiden Mitteln von FitLife finanziert.

Die Übernahme erfolgte gemäß Section 363 des US Bankruptcy Code, wobei FitLife im Wesentlichen alle Vermögenswerte von Irwin übernommen und nur geringe Verbindlichkeiten übernommen hat. Die Transaktion versetzt FitLife in die Lage, Irwins starkes Markenportfolio und Vertriebsnetz zu nutzen, um künftiges Umsatz- und Ergebniswachstum voranzutreiben.

Positive
  • Strategic acquisition of established wellness brand portfolio
  • Minimal liability assumption through bankruptcy court process
  • Secured $35.75M in bank financing for the deal
  • Strong existing distribution network from Irwin Naturals
Negative
  • Significant cash outlay of $42.5M for acquisition
  • Integration risks associated with bankruptcy acquisition
  • Increased debt burden from new term loan and credit line

OMAHA, NE, Aug. 11, 2025 (GLOBE NEWSWIRE) -- FitLife Brands, Inc. (“FitLife” or the “Company”) (Nasdaq: FTLF), a provider of innovative and proprietary nutritional supplements and wellness products, today announced that on August 8, 2025, it successfully closed the acquisition of substantially all of the assets of Irwin Naturals and its related affiliates (“Irwin”) as previously approved by the US Bankruptcy Court for the Central District of California. 

Through the asset purchase transaction under Section 363 of the US Bankruptcy Code, the Company acquired substantially all of the assets and assumed minimal liabilities of Irwin.  Total consideration for the acquisition was $42.5 million.  Of this amount, $35.75 million was funded using proceeds from a new term loan and revolving line of credit provided by First Citizens Bank, with the remainder funded from FitLife’s available cash balances.

Dayton Judd, FitLife’s Chairman and CEO, commented, “We are excited to close this acquisition.  Irwin has incredible brands with strong distribution, supported by an amazing team.  We expect Irwin to drive revenue and earnings growth for the Company.”

About FitLife Brands
FitLife Brands is a developer and marketer of innovative and proprietary nutritional supplements and wellness products for health-conscious consumers.  FitLife markets over 250 different products primarily online, but also through domestic and international GNC franchise locations as well as through various retail locations.  FitLife is headquartered in Omaha, Nebraska.  For more information, please visit our website at www.fitlifebrands.com.

Forward-Looking Statements
Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve substantial risks, uncertainties and assumptions, including statements related to the Company and Irwin and our acquisition of Irwin’s assets that could cause actual results to differ materially from those expressed or implied by such statements. Forward-looking statements in this communication include, among other things, statements about the potential benefits of our acquisition of Irwin’s assets, our possible or assumed business strategies, potential growth opportunities, and potential market opportunities. Risks and uncertainties include, among other things, risks related to our ability to successfully integrate Irwin’s assets; our ability to implement our plans, forecasts and other expectations with respect to Irwin’s business; our ability to realize the anticipated benefits of the acquisition of Irwin, including the possibility that the expected benefits from the acquisition will not be realized or will not be realized within the expected time period; disruption from the acquisition of Irwin making it more difficult to maintain business and operational relationships; the negative effects of the announcement or the consummation of the acquisition of Irwin on the market price of our common stock or on our operating results; significant transaction costs; attracting new customers and maintaining and expanding Irwin’s existing customer base; and our ability to service the additional indebtedness incurred as a result of the acquisition of Irwin. Additional risks and uncertainties that could affect our financial results are included in the section titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2024 and other filings that we make from time to time with the Securities and Exchange Commission (“SEC”) which, once filed, are available on the SEC’s website at www.sec.gov. In addition, any forward-looking statements contained in this communication are based on assumptions that we believe to be reasonable as of this date. Except as required by law, we assume no obligation to update these forward-looking statements, or to update the reasons if actual results differ materially from those anticipated in the forward-looking statements.



investor@fitlifebrands.com

FAQ

What is the total value of FitLife Brands' acquisition of Irwin Naturals?

FitLife Brands acquired Irwin Naturals for $42.5 million, with $35.75 million funded through bank financing and the remainder from cash reserves.

How did FitLife Brands (FTLF) finance the Irwin Naturals acquisition?

The acquisition was financed through a $35.75 million term loan and revolving line of credit from First Citizens Bank, plus FitLife's available cash balances.

What type of bankruptcy transaction did FitLife use to acquire Irwin Naturals?

FitLife acquired Irwin Naturals through a Section 363 asset purchase transaction approved by the US Bankruptcy Court for the Central District of California.

What assets did FitLife Brands acquire from Irwin Naturals?

FitLife acquired substantially all assets of Irwin Naturals and its related affiliates while assuming minimal liabilities through the bankruptcy court-approved transaction.

How will the Irwin Naturals acquisition impact FitLife Brands' business?

According to management, the acquisition is expected to drive revenue and earnings growth through Irwin's strong brands and distribution network.
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