Galderma's Differin is helping destigmatize acne care with first in category Roblox experience

Rhea-AI Summary

Galderma's Differin has launched the first-in-category Roblox experience with its 'Level Up' campaign, integrating acne care education into five popular Roblox games. The initiative targets the gaming community, particularly teens and young adults, where they spend an average of 2.5 hours daily.

The campaign features interactive mini-games including Foam Blaster, Power Patch Splat, and Zit Zapper, where players can engage with Differin's products while learning about skin health. Players can earn virtual items and exclusive rewards, with additional bonuses available by uploading Differin purchase receipts.

The campaign addresses a significant health challenge, considering that 50 million Americans experience acne annually, with 85% aged 12-24, and 60% reporting decreased confidence due to acne. Roblox, with 88 million daily active users (60% aged 13+), serves as an ideal platform for reaching Gen Alpha and Gen Z, who comprise 90% of gaming platform users.

Positive

• First-mover advantage in acne care category on Roblox platform
• Strategic access to 88 million daily active Roblox users
• Integration with multiple popular gaming platforms (Twitch, Reddit, TikTok, YouTube)
• Direct engagement with target demographic (Gen Z and Gen Alpha)

Negative

• No immediate revenue impact metrics provided
• Campaign restricted to users 13+ years old, limiting full market reach

• Differin's 'Level Up' campaign is integrated into top Roblox games.
• By infusing acne care into Roblox, Differin is tackling a significant emotional and mental health challenge with education, confidence and community building among teens and the gaming community.
• The activation strategically places acne care education inside five top Roblox experiences, ensuring the brand reaches young gamers where they already spend an average of 2.5 hours per day¹.

MIAMI, March 17, 2025 /PRNewswire/ -- Galderma's leading acne care line, Differin, is expanding its presence on gaming platforms as the first in its category to launch on Roblox. The brand's 'Level Up' campaign aimed at gamers, focuses on educating and empowering the gaming community to take charge of their skin health. By integrating with some of the most popular games on the platform, the 'Level Up Lobby' experience invites players into an interactive world where mini games meet skin health education, empowering the gaming community with product knowledge and confidence.  

"Differin has always been a pioneering brand in acne treatment, and the 'Level Up' campaign brings that innovative spirit to the teen community by gamifying the acne care many teens and young adults face daily. We're connecting with people in new ways by offering real solutions on a platform where people naturally gather, play and express themselves."
TARA LOFTIS, GLOBAL PRESIDENT, DERMATOLOGICAL SKINCARE, GALDERMA

According to the American Academy of Dermatology, 50 million Americans experience acne annually, with 85% of those affected aged 12 to 24². Despite growing acceptance, acne still impacts mental health — lowering confidence in 60% of those affected². Research indicates that 90% of Gen Alpha and Gen Z, who are most affected by acne, frequently turn to gaming platforms like Roblox³. With around 88 million daily active users, 60% of whom are aged 13 and older, Roblox is a key platform for this demographic, helping boost confidence, foster creativity, and build problem-solving skills and teamwork ¹.

The Differin 'Level Up' Lobby appears across five popular Roblox experiences visited by millions monthly, including NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP and The Floor is Lava.This ensures that Differin meets its audience where they live, play and engage. 

The collaboration on Roblox aims to further evolve the 'Level Up' campaign, exploring new media in ways that connect with the next generation of gamers.  The interactive space features an acne care education mini-game packed with Differin's acne-fighting arsenal. Participants can engage in three quick mini-game experiences: 

• Foam Blaster: Players use the foam blaster to clean hovering faces with Differin's 10% Benzoyl Peroxide Maximum Strength Foaming Cleanser.
• Power Patch Splat: Players launch Differin Power Patches at the right moment to splat pimples.
• Zit Zapper: Players zap zits as they appear on hovering faces with Differin's 10% Benzoyl Peroxide Spot Treatment.

The more you play, the more you earn — and learn. Players can win virtual items, score exclusive rewards, and even unlock bonuses by uploading a Differin purchase receipt, bridging real-life skincare with virtual rewards. The experience blends education with commerce: shoppers can upload a receipt from any Differin product purchase from retailers where Differin is sold to claim a power-up of their choice in participating Differin 'Level Up' Lobby Roblox experiences, bridging real-life skincare with virtual rewards. 

The Differin 'Level Up' Lobby is now available on Roblox to players ages 13+. There is no purchase necessary to participate. Learn more at TreatAcne.com.

In addition to Roblox, Differin's 'Level Up' campaign spans the gaming ecosystem, with activations on platforms and services like Twitch, Reddit, TikTok, YouTube, and more. This holistic strategy leverages every touchpoint gamers frequent, providing Gen Z audiences with effective solutions for managing acne, ensuring they can face the challenges of both gaming and life with clearer skin and higher self-esteem. 

About Differin^® 
Differin^®, part of the Galderma portfolio, was the first brand to receive FDA approval to make the power of a prescription-strength, acne-fighting retinoid available over-the-counter, marking the newest ingredient in the OTC acne category in more than 30 years. With a commitment to providing effective acne solutions, the Differin portfolio also includes cleansers, treatments, and moisturizers to support and provide wholistic acne solutions. Products are available at major retailers nationwide. For more information on the 'Level Up' campaign and Differin products, visit http://treatacne.com/ and for more information on Differin, please visit www.differin.com. 

About Galderma 
Galderma (SIX: GALD) is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ—the skin—meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com  

Media Contact
Jeffrey Smith 
Head of U.S. Communications
jeffrey.smith@galderma.com
+ 1 (682) 401- 8428 

REFERENCES:
1.Roblox (2024) Brands.Roblox.com
2. American Academy of Dermatology Association (2024) Acne Can Affect More Than Your Skin
3. New Zoo (2024) How consumers engage with games today

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SOURCE Galderma

FAQ

What unique features does Galderma's Differin Level Up campaign offer on Roblox?

The campaign features three mini-games (Foam Blaster, Power Patch Splat, Zit Zapper) across five popular Roblox games, offering virtual rewards and educational content about acne care.

How many Roblox users can potentially access GALDY's Differin campaign?

The campaign can reach 88 million daily active Roblox users, with 60% being 13 years or older.

What rewards can players earn in GALDY's Differin Roblox experience?

Players can earn virtual items, exclusive rewards, and unlock special bonuses by uploading Differin purchase receipts from authorized retailers.

Which Roblox games feature GALDY's Differin Level Up Lobby?

The Level Up Lobby appears in NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP, and The Floor is Lava.