Gap Inc. Sets Out to Reimagine Retail Powered by Google Cloud's AI
Gap Inc. (NYSE: GAP) announced a multi-year partnership with Google Cloud on Oct 9, 2025 to build a unified, AI-powered platform intended to reimagine retail across Old Navy, Gap, Banana Republic, and Athleta.
The collaboration will use Google technologies such as Gemini, Vertex AI, and BigQuery to speed product innovation, enable hyper-personalized customer experiences, and put AI tools into employee workflows to boost creativity, efficiency, and omnichannel marketing.
Gap Inc. (NYSE: GAP) ha annunciato una partnership pluriennale con Google Cloud l'9 ottobre 2025 per costruire una piattaforma unificata alimentata dall'IA, pensata per reinventare la vendita al dettaglio di Old Navy, Gap, Banana Republic e Athleta.
La collaborazione utilizzerà tecnologie Google quali Gemini, Vertex AI e BigQuery per accelerare l'innovazione di prodotto, offrire esperienze cliente iper-personalizzate e integrare strumenti IA nei flussi di lavoro dei dipendenti per stimolare la creatività, l'efficienza e il marketing omnicanale.
Gap Inc. (NYSE: GAP) anunció una asociación multianual con Google Cloud el 9 de octubre de 2025 para construir una plataforma unificada impulsada por IA, diseñada para reinventar el comercio minorista de Old Navy, Gap, Banana Republic y Athleta.
La colaboración utilizará tecnologías de Google como Gemini, Vertex AI y BigQuery para acelerar la innovación de productos, habilitar experiencias de cliente hiperpersonalizadas y poner herramientas de IA en los flujos de trabajo de los empleados para impulsar la creatividad, la eficiencia y el marketing omnicanal.
Gap Inc. (NYSE: GAP)가 Google Cloud와의 다년간 파트너십을 2025년 10월 9일 발표했으며, Old Navy, Gap, Banana Republic, Athleta 전반에 걸친 리테일 재구상을 목표로 한 통합된 AI 기반 플랫폼을 구축합니다.
협업은 Gemini, Vertex AI, BigQuery와 같은 구글 기술을 활용해 제품 혁신을 가속하고, 초개인화된 고객 경험을 가능하게 하며, 직원 업무 흐름에 AI 도구를 도입해 창의성, 효율성, 옴니채널 마케팅을 향상시킬 것입니다.
Gap Inc. (NYSE: GAP) a annoncé le 9 octobre 2025 un partenariat pluriannuel avec Google Cloud pour créer une plateforme unifiée alimentée par l'IA, destinée à réinventer le commerce de détail pour Old Navy, Gap, Banana Republic et Athleta.
La collaboration utilisera des technologies Google telles que Gemini, Vertex AI et BigQuery pour accélérer l'innovation produit, permettre des expériences client hyperpersonnalisées et intégrer des outils IA dans les flux de travail des employés afin de stimuler la créativité, l'efficacité et le marketing omnicanal.
Gap Inc. (NYSE: GAP) kündigte am 9. Oktober 2025 eine mehrjährige Partnerschaft mit Google Cloud an, um eine einheitliche, KI-gesteuerte Plattform zu schaffen, die den Einzelhandel von Old Navy, Gap, Banana Republic und Athleta neu denken soll.
Die Zusammenarbeit wird Google-Technologien wie Gemini, Vertex AI und BigQuery nutzen, um Produktinnovationen zu beschleunigen, hyper-personalisierte Kundenerlebnisse zu ermöglichen und KI-Tools in die Arbeitsabläufe der Mitarbeitenden zu integrieren, um Kreativität, Effizienz und Omnichannel-Marketing zu steigern.
Gap Inc. (NYSE: GAP) أعلنت عن شراكة متعددة السنوات مع Google Cloud في 9 أكتوبر 2025 لبناء منصة موحدة مدفوعة بالذكاء الاصطناعي تهدف إلى إعادة تصور البيع بالتجزئة عبر Old Navy وGap وBanana Republic وAthleta.
ستستخدم التعاون تقنيات Google مثل Gemini وVertex AI وBigQuery لتسريع ابتكار المنتجات، وتمكين تجارب عملاء مفرطة التخصيص، ووضع أدوات الذكاء الاصطناعي في سير عمل الموظفين لتعزيز الإبداع والكفاءة والتسويق عبر القنوات المتعددة.
Gap Inc. (NYSE: GAP) 于 2025 年 10 月 9 日宣布与 Google Cloud 进行多年伙伴关系，建立一个统一的、由 AI 驱动的平台，旨在重新构想 Old Navy、Gap、Banana Republic 和 Athleta 的零售体验。
此次合作将使用 Google 的技术，如 Gemini、Vertex AI 和 BigQuery，以加速产品创新、实现超个性化的客户体验，并将 AI 工具融入员工工作流程，提升创造力、效率和全渠道营销。
- Signed multi-year partnership with Google Cloud (Oct 9, 2025)
- Platform to use Gemini, Vertex AI, BigQuery
- Aims to accelerate design, planning, and pricing processes
- Targets hyper-personalized shopping and smarter recommendations
- Plans to deploy AI across employee workflows for enablement
- Leverages existing Google Ads AI for omnichannel campaign optimization
- None.
Insights
Gap Inc. announced a multi-year AI platform partnership with Google Cloud to digitize product, customer, and employee experiences.
Gap Inc. will use Google Cloud technologies named in the release—Gemini, Vertex AI, and BigQuery—to create a unified, AI-powered platform across its brands including Old Navy, Gap, Banana Republic, and Athleta. The stated business mechanism ties AI to faster product creation, hyper-personalized customer experiences, and employee enablement via workflow redesign.
Key dependencies and risks include systems integration, data quality and governance, and measurable ROI on personalization and design workflows; success requires operationalizing the named tools across retail functions. Monitor public updates about platform rollouts, metrics on recommendation accuracy or personalization engagement, and any disclosed timelines or milestones following the
"AI is redefining what's possible in retail, and we're building our future technology roadmap around it," said Sven Gerjets, Chief Technology Officer at Gap Inc. "We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalization than ever."
"Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalization, and game-changing customer experiences," said Thomas Kurian, CEO, Google Cloud. "Today, only Google offers a complete AI-optimized stack—from silicon to models to platform to apps and agents—that can deliver this kind of transformation."
The collaboration will provide Gap Inc. with a unified, AI-powered platform which it expects to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement using Google Cloud technologies such as Gemini, Vertex AI and BigQuery, among others. Gap Inc. expects to gain several benefits, including:
Product Innovation: AI tools will help accelerate design, planning, and pricing processes, helping to unlock creativity and efficiency throughout the product-to-market journey and transforming how ideas move from concept to shelf.
Customer Experience & Marketing Optimization: Hyper-personalized shopping, smarter recommendations, and seamless engagement powered by AI tools that aim to drive stronger storytelling, greater relevance for consumers and deeper loyalty from Gap Inc. customers at scale. In addition to its work with Google Cloud, Gap Inc. is already working with Google Ads, leveraging Google AI to drive ad placements, optimize campaigns across channels and improve its omnichannel capabilities.
Employee Empowerment: Gap Inc. has begun using AI to rethink how our agents and teams operate, as a true partner in decision-making and execution. This shift will allow the retailer to be more agile, responsive and forward thinking.
"By redesigning our workflows and putting AI in the hands of every employee, we are freeing Gap Inc. teams to focus on creativity, culture, and customer connection while keeping the company's human-centered DNA at the core of innovation," Gerjets added.
With AI strengthening its platform, Gap Inc. and Google Cloud are driving innovation, empowering teams, and deepening customer connections as they set out to reimagine retail.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Forward-Looking Statements
This press release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as "expect," "anticipate," "believe," "estimate," "intend," "plan," "project," and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding Gap Inc.'s digital-first technology strategy, reimagining retail powered by Google Cloud's AI, fueling innovation and efficiency through Google Cloud's AI, and other benefits Gap Inc. expects to gain from Google Cloud's AI across product design, planning, and pricing, the customer experience and customer engagement, marketing, and employee enablement.
Because forward-looking statements involve risks and uncertainties, there are important factors that could cause the company's actual results to differ materially from those in any forward-looking statements. Information regarding factors that could cause results to differ can be found in the company's Annual Report on Form 10-K for the fiscal year ended February 1, 2025, as well as the company's subsequent filings with the Securities and Exchange Commission. The company assumes no obligation to publicly update or revise any forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.
About Gap Inc.
Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world. For more information, please visit www.gapinc.com.
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SOURCE Gap Inc.
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