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GoDaddy Creates Trusted Identity Naming System for AI Agents

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GoDaddy (NYSE:GDDY) has announced the launch of a groundbreaking trusted identity naming system for AI agents, addressing the critical challenge of verifying and authenticating AI agents in an rapidly expanding ecosystem. The system leverages GoDaddy's extensive experience with domain names, DNS, and SSL certificates to create a standardized framework for AI agent verification.

The solution features human-readable naming, verifiable identity with X.509 certificates, and protocol-agnostic adapters. With projections indicating over one billion AI agents to be built by businesses in the next three years, this system aims to prevent malicious actors and ensure secure agent-to-agent interactions. A developer preview will be available in the coming weeks.

GoDaddy (NYSE:GDDY) ha annunciato il lancio di un sistema innovativo di naming affidabile per identificazioni di agenti AI, per affrontare la sfida cruciale di verificare e autenticare gli agenti AI in un ecosistema in rapido sviluppo. Il sistema sfrutta l'esperienza di GoDaddy in nomi di dominio, DNS e certificati SSL per creare un framework standardizzato di verifica degli agenti AI.

La soluzione prevede naming leggibile dall'uomo, identità verificabile con certificati X.509 e adapter indipendenti dal protocollo. Con previsioni che indicano oltre un miliardo di agenti AI da costruire per le aziende nei prossimi tre anni, questo sistema mira a prevenire attori malintenzionati e a garantire interazioni sicure tra agenti. Una anteprima per sviluppatori sarà disponibile nelle prossime settimane.

GoDaddy (NYSE:GDDY) ha anunciado el lanzamiento de un sistema innovador de nomenclatura de identidad confiable para agentes de IA, abordando el desafío crucial de verificar y autenticar a los agentes de IA en un ecosistema en rápida expansión. El sistema aprovecha la amplia experiencia de GoDaddy en nombres de dominio, DNS y certificados SSL para crear un marco estandarizado de verificación de agentes de IA.

La solución incluye nombres legibles, identidad verificable con certificados X.509 y adaptadores independientes del protocolo. Con proyecciones que indican más de mil millones de agentes de IA que las empresas construirán en los próximos tres años, este sistema busca prevenir actores malintencionados y garantizar interacciones seguras entre agentes. Una vista previa para desarrolladores estará disponible en las próximas semanas.

GoDaddy (NYSE:GDDY)가 AI 에이전트의 신뢰 가능한 정체성 명명 시스템의 출시를 발표했습니다. 이는 급속히 확장하는 생태계에서 AI 에이전트를 확인하고 인증하는 중요한 challenge를 해결하기 위한 것입니다. 이 시스템은 도메인 이름, DNS 및 SSL 인증서에 대한 GoDaddy의 광범위한 경험을 활용하여 AI 에이전트 검증을 위한 표준화된 프레임워크를 만듭니다.

해당 솔루션은 사람이 읽을 수 있는 명칭, X.509 인증서를 통한 확인된 신원, 프로토콜에 독립적인 어댑터를 특징으로 합니다. 향후 3년 내에 기업들이 10억 개가 넘는 AI 에이전트를 구축할 것으로 예측되며, 이 시스템은 악의적인 행위를 방지하고 에이전트 간의 안전한 상호 작용을 보장하는 것을 목표로 합니다. 개발자 프리뷰는 다가오는 주에 이용 가능해질 예정입니다.

GoDaddy (NYSE:GDDY) a annoncé le lancement d’un système innovant de nommage d’identité de confiance pour les agents IA, afin de relever le défi crucial consistant à vérifier et authentifier les agents IA dans un écosystème en pleine expansion. Le système exploite l’expérience étendue de GoDaddy en matière de noms de domaine, DNS et certificats SSL pour créer un cadre standardisé de vérification des agents IA.

La solution présente des noms lisibles par l’homme, une identité vérifiable avec des certificats X.509 et des adaptateurs indépendants du protocole. Avec des projections indiquant plus de un milliard d’agents IA construits par les entreprises dans les trois prochaines années, ce système vise à prévenir les acteurs malveillants et à garantir des interactions entre agents sécurisées. Une préversion pour développeurs sera disponible dans les prochaines semaines.

GoDaddy (NYSE:GDDY) hat die Einführung eines bahnbrechenden Systems zur Benennung sicherer Identitäten für KI-Agenten bekannt gegeben, das der wichtigen Herausforderung dient, KI-Agenten in einem sich rasch entwickelnden Ökosystem zu verifizieren und zu authentifizieren. Das System nutzt GoDaddys umfangreiche Erfahrung mit Domain-Namen, DNS und SSL-Zertifikaten, um einen standardisierten Rahmen für die Verifizierung von KI-Agenten zu schaffen.

Die Lösung bietet menschlich lesbare Namen, verifizierbare Identität mit X.509-Zertifikaten und protokollunabhängige Adapter. Mit der Prognose, dass in den nächsten drei Jahren über eine Milliarde KI-Agenten von Unternehmen geschaffen werden, zielt dieses System darauf ab, böswillige Akteure zu verhindern und sichere Interaktionen zwischen Agenten zu garantieren. Eine Entwickler-Vorschau wird in den kommenden Wochen verfügbar sein.

GoDaddy (NYSE:GDDY) قد أعلنت عن إطلاق نظام أسماء هوية موثوقة مبتكر للوكلاء الذكاء الاصطناعي، لمعالجة التحدي الحاسم في التحقق من هوية الوكلاء وتوثيقهم في منظومة تتوسع بسرعة. يستفيد النظام من خبرة GoDaddy الطويلة في أسماء النطاقات وDNS وشهادات SSL لإنشاء إطار قياسي للتحقق من وكلاء الذكاء الاصطناعي.

تتضمن الحلول أسماء يمكن قراءتها بشرياً، و هوية قابلة للتحقق بشهادات X.509، و محولات مستقلة عن البروتوكول. مع توقعات بأن يتم بناء أكثر من مليار وكيل ذكاء اصطناعي خلال السنوات الثلاث المقبلة، يهدف النظام إلى منع الجهات الخبيثة وضمان تفاعل آمن بين الوكلاء. ستتوفر معاينة المطورين في الأسابيع المقبلة.

GoDaddy (NYSE:GDDY) 宣布推出一套开创性的可信身份命名系统,面向 AI 代理,解决在快速扩张的生态系统中验证和认证 AI 代理的关键挑战。该系统利用 GoDaddy 在域名、DNS 和 SSL 证书方面的丰富经验,建立一个用于 AI 代理验证的标准化框架。

该解决方案具备 可读性强的命名使用 X.509 证书的可验证身份、以及 与协议无关的适配器。随着企业在未来三年内将构建超过 十亿个 AI 代理 的预测,该系统旨在防止恶意行为者并确保代理之间的安全交互。开发者预览将在未来几周内提供。

Positive
  • None.
Negative
  • Early stage product with developer preview only
  • Success depends on industry adoption and standardization
  • Faces potential competition from other tech giants in AI infrastructure

Insights

GoDaddy's AI agent identity system leverages core competencies to address crucial trust infrastructure needs in the emerging AI agent ecosystem.

GoDaddy's new trusted identity naming system for AI agents represents a strategic expansion of their core business into the rapidly evolving AI infrastructure space. The company is effectively applying its decades of experience with domains, DNS, and SSL certificates to solve an emerging critical problem: the lack of standardization for verifying AI agent identities and securing their interactions.

The technical implementation is particularly noteworthy. The system incorporates human-readable names mapped to agent endpoints, X.509 certificate verification utilizing the existing public key infrastructure, and protocol-agnostic adapters that prevent vendor lock-in. This architecture demonstrates considerable foresight, as it allows for broad integration across different AI frameworks while maintaining security standards.

What's most significant here is GoDaddy's recognition of a nascent infrastructure gap in the AI ecosystem before it becomes a crisis. With projections of over 1 billion AI agents being built by businesses in the next three years, establishing trust mechanisms now positions GoDaddy as a potential standard-bearer in this space. Their collaboration with IETF on Agent Name Service (ANS) standards further strengthens this positioning.

This move leverages GoDaddy's existing technological capabilities while opening new revenue streams and cementing their relevance in the AI era. The imminent developer preview indicates the product is well along in development, suggesting near-term commercialization potential.

New agnostic framework allows anyone to easily find, verify and trust AI agents

TEMPE, Ariz., Oct. 2, 2025 /PRNewswire/ -- AI agents are launching at an incredibly rapid pace, with more than one billion agents projected to be built by businesses alone in the next three years. As AI agents start communicating with one another, a major challenge is suddenly emerging: there is currently no standard for distinguishing legitimate agents from unvetted or malicious ones, nor enforcing the integrity of agent-to-agent interactions. 

To help solve this high-stakes challenge, GoDaddy (NYSE:GDDY) is launching a trusted identity naming system for AI agents. This system is based on proven technologies and protocols, making it easy to find and trust agents that are legitimate. It builds on the company's decades of leadership and experience in helping keep the internet safe with domain names, the Domain Name System (DNS) and Secure Sockets Layer (SSL) certificates.   

"The AI agentic space is a lot like the 'Wild West' of the early internet, but fortunately GoDaddy has three decades of experience building and sustaining trust in complex, rapidly evolving ecosystems," said Travis Muhlestein, chief technology officer, Product & AI, at GoDaddy. "With our scale, expertise and technology, GoDaddy is uniquely positioned to extend that trust and help keep the internet safe from rogue AI agents."   

Technical Details

The service is engineered to work across protocols via a modular adapter layer and draws on concepts documented in an Internet Engineering Task Force (IETF) draft for an Agent Name Service (ANS). The system issues a report on each enrolled agent: verifying its identity, confirming good standing and specifying its location.  

  • Discovery through domains and DNS: Human-readable names map to agent endpoints and metadata.
  • Verifiable identity with X.509: Agent operators enroll, renew and manage certificates issued by trusted authorities, enabling cryptographic verification using the public key infrastructure (PKI). 
  • Protocol-agnostic adapters: An open layer translates agent records into the formats used by popular agent frameworks, preventing lock-in.
  • Lifecycle management: Registration, renewal and revocation flows provide security and governance for production deployments. 

Standards-aligned, ecosystem-ready 

The design draws on work from the IETF on an agent name service, a universal, DNS-inspired directory, that pairs discovery with PKI-backed verification and a protocol-agnostic adapter layer. GoDaddy is driving collaboration with standards bodies and industry partners to ensure broad participation and seamless interoperability.  

Availability 
A developer preview launches in the coming weeks, with broad availability to follow. To see a complete review of the system and sign up to receive updates and the developer preview, click here

About GoDaddy  
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.    

SOURCE GoDaddy Inc. 

GoDaddy (PRNewsFoto/GoDaddy) (PRNewsfoto/GoDaddy, Inc.)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/godaddy-creates-trusted-identity-naming-system-for-ai-agents-302573276.html

SOURCE GoDaddy Inc.

FAQ

What is GoDaddy's new AI agent naming system and how does it work?

GoDaddy's AI agent naming system is a framework that provides identity verification for AI agents using X.509 certificates, DNS-based discovery, and protocol-agnostic adapters to ensure legitimate AI agent interactions.

When will GoDaddy (GDDY) launch its AI agent identity system?

GoDaddy will launch a developer preview in the coming weeks, with broader availability to follow.

Why is GoDaddy developing an AI agent naming system?

GoDaddy is addressing the challenge of distinguishing legitimate AI agents from malicious ones, as over 1 billion AI agents are projected to be built by businesses in the next three years.

What are the key features of GoDaddy's AI agent identity system?

The system includes human-readable naming, verifiable identity with X.509 certificates, protocol-agnostic adapters, and lifecycle management for security and governance.

How does GoDaddy's AI naming system ensure security?

The system uses cryptographic verification through public key infrastructure (PKI), trusted authorities for certificate issuance, and comprehensive lifecycle management for security governance.
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