GoDaddy Small Biz Weekly, Vol. 03: Madeline Arellano of By Madeline

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NORTHAMPTON, MA / ACCESSWIRE / May 26, 2023 / GoDaddy

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Originally Published on GoDaddy LinkedIn

  • SMALL TEAMS, BIG DREAMS: 1 in 2 owners want to hire employees
  • ECONOMIC UNDERDOGS: 28% of microbusinesses earn $5K/mo+

The impact Madeline Arellano makes by sharing her passion for natural living is as clear as your skin will be after using By Madeline soap. We hope her story in our National Small Business Week editorial inspires you to start making an impact as an entrepreneur as well.

When passion washed over her - Madeline Arellano made her first coconut oil soap as part of a self-care ritual - and became obsessed.

There was no going back to harsh soaps or body washes. When Madeline started sharing her soap with family and friends, there was no going back for them either.

As her passion for health and living a natural lifestyle grew, she decided to consciously craft products that infuse more self-love into everyday self-care. She started spending her time researching and finding natural ingredients to nourish her skin, feed her soul, and calm her mind.


Madeline started her business, By Madeline, making handcrafted soaps in small batches.

She makes her soap by infusing oils with significant herbs, flowers, and clays to enhance their benefits.

Over time, she's grown her product line to include moisturizers and bath teas.

"Being an entrepreneur... is sharing my passion with others.


Practically magic

Madeline never thought her simple hobby would become a successful business, but GoDaddy's tools and support empowered her family to grow her brand into what it is now. Being an entrepreneur now feels more like "play" than "work".

Through selling online and in-person at farmer's markets, Madeline is showing and teaching her community that everyone can benefit from natural ingredients and taking care of their skin. She's excited to see where sharing her passion with others will take her next on her small business journey.

Want to support Madeline's small business? Shop By Madeline:

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit

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godaddy helps the world easily start, confidently grow, and successfully run an online presence. godaddy was born to give people an easy, affordable way to get their ideas online. today, we have millions of customers around the world, but our goal hasn't changed. we’re here to help people easily start, confidently grow and successfully run their own ventures - online and off!