Security Double Standard? Young Consumers Reuse Passwords, Expect Businesses to Be Fort Knox
GoDaddy (NYSE: GDDY) released its Consumer Pulse survey revealing a significant generational divide in cybersecurity attitudes. The study of 1,500 U.S. consumers shows that while 42% of Gen Z and 40% of Millennials are slow to respond to data breaches, they're paradoxically more likely to abandon businesses after security incidents (53% of Gen Z and 42% of Millennials).
The survey highlights that 68% of consumers expect small businesses to maintain enterprise-level security. Despite 38% of consumers reporting past identity theft experiences, 61% still reuse passwords across accounts, and 69% don't verify website security before making purchases. Notably, 67% believe their information is already compromised on the dark web.
The study reveals that 53% of consumers would remain loyal to businesses that take immediate action after breaches and offer proactive protection measures.
GoDaddy (NYSE: GDDY) ha pubblicato il suo sondaggio Consumer Pulse, che rivela un significativo divario generazionale negli atteggiamenti verso la cybersecurity. Lo studio su 1.500 consumatori statunitensi mostra che mentre il 42% della Generazione Z e il 40% dei Millennials reagiscono lentamente alle violazioni dei dati, paradossalmente sono più propensi ad abbandonare le aziende dopo incidenti di sicurezza (53% della Gen Z e 42% dei Millennials).
Il sondaggio evidenzia che il 68% dei consumatori si aspetta che le piccole imprese mantengano livelli di sicurezza paragonabili a quelli delle grandi aziende. Nonostante il 38% dei consumatori abbia riferito di aver subito furti di identità in passato, il 61% continua a riutilizzare le password su più account e il 69% non verifica la sicurezza dei siti web prima di effettuare acquisti. Da notare che il 67% ritiene che le proprie informazioni siano già state compromesse nel dark web.
Lo studio rivela inoltre che il 53% dei consumatori rimarrebbe fedele alle aziende che agiscono immediatamente dopo una violazione e offrono misure di protezione proattive.
GoDaddy (NYSE: GDDY) publicó su encuesta Consumer Pulse, que revela una significativa brecha generacional en las actitudes hacia la ciberseguridad. El estudio realizado a 1,500 consumidores estadounidenses muestra que, aunque el 42% de la Generación Z y el 40% de los Millennials responden lentamente a las violaciones de datos, paradójicamente son más propensos a abandonar las empresas tras incidentes de seguridad (53% de la Gen Z y 42% de los Millennials).
La encuesta destaca que el 68% de los consumidores espera que las pequeñas empresas mantengan niveles de seguridad similares a los de grandes corporaciones. A pesar de que el 38% de los consumidores ha reportado experiencias previas de robo de identidad, el 61% sigue reutilizando contraseñas en varias cuentas y el 69% no verifica la seguridad de los sitios web antes de realizar compras. Es notable que el 67% cree que su información ya ha sido comprometida en la dark web.
El estudio también revela que el 53% de los consumidores permanecería leal a las empresas que actúan de inmediato tras una brecha y ofrecen medidas de protección proactivas.
GoDaddy (NYSE: GDDY)가 발표한 Consumer Pulse 설문조사에서 사이버 보안에 대한 세대 간 큰 인식 차이가 드러났습니다. 미국 소비자 1,500명을 대상으로 한 연구에 따르면 Z세대의 42%, 밀레니얼 세대의 40%가 데이터 유출에 느리게 대응하는 반면, 보안 사고 후에는 오히려 사업체를 떠날 가능성이 더 높았습니다(Z세대 53%, 밀레니얼 42%).
설문조사에서는 소비자의 68%가 중소기업도 대기업 수준의 보안을 유지할 것으로 기대한다고 밝혔습니다. 38%가 과거 신원 도용 경험을 보고했음에도 불구하고, 61%는 여전히 여러 계정에서 비밀번호를 재사용하며, 69%는 구매 전 웹사이트 보안 여부를 확인하지 않습니다. 특히 67%는 자신의 정보가 이미 다크웹에 노출되었다고 믿고 있습니다.
연구 결과, 53%의 소비자가 보안 사고 발생 즉시 대응하고 적극적인 보호 조치를 제공하는 기업에 충성할 것이라고 밝혔습니다.
GoDaddy (NYSE : GDDY) a publié son enquête Consumer Pulse révélant une fracture générationnelle importante dans les attitudes envers la cybersécurité. L'étude menée auprès de 1 500 consommateurs américains montre que bien que 42 % de la Génération Z et 40 % des Millennials réagissent lentement aux violations de données, ils sont paradoxalement plus enclins à abandonner les entreprises après des incidents de sécurité (53 % de la Génération Z et 42 % des Millennials).
L'enquête souligne que 68 % des consommateurs s'attendent à ce que les petites entreprises maintiennent un niveau de sécurité équivalent à celui des grandes entreprises. Malgré le fait que 38 % des consommateurs aient déjà été victimes de vols d'identité, 61 % réutilisent encore leurs mots de passe sur plusieurs comptes et 69 % ne vérifient pas la sécurité des sites web avant d'effectuer des achats. Il est à noter que 67 % pensent que leurs informations ont déjà été compromises sur le dark web.
L'étude révèle également que 53 % des consommateurs resteraient fidèles aux entreprises qui réagissent immédiatement après une violation et proposent des mesures de protection proactives.
GoDaddy (NYSE: GDDY) veröffentlichte seine Consumer Pulse-Umfrage, die eine deutliche generationenbedingte Kluft bei den Einstellungen zur Cybersicherheit aufzeigt. Die Studie mit 1.500 US-Verbrauchern zeigt, dass zwar 42 % der Generation Z und 40 % der Millennials langsam auf Datenverletzungen reagieren, sie paradoxerweise aber eher dazu neigen, Unternehmen nach Sicherheitsvorfällen zu verlassen (53 % der Gen Z und 42 % der Millennials).
Die Umfrage hebt hervor, dass 68 % der Verbraucher erwarten, dass kleine Unternehmen Sicherheitsstandards auf Unternehmensebene einhalten. Trotz der Tatsache, dass 38 % der Verbraucher in der Vergangenheit Identitätsdiebstahl erlebt haben, verwenden 61 % weiterhin Passwörter mehrfach und 69 % überprüfen vor dem Kauf nicht die Sicherheit von Websites. Bemerkenswert ist, dass 67 % glauben, ihre Daten seien bereits im Dark Web kompromittiert worden.
Die Studie zeigt zudem, dass 53 % der Verbraucher einem Unternehmen treu bleiben würden, das nach einem Sicherheitsvorfall sofort reagiert und proaktive Schutzmaßnahmen anbietet.
- None.
- Survey reveals concerning cybersecurity practices among consumers, potentially increasing liability risks for businesses
- High consumer expectations for security create additional cost pressure on small business customers
- Young consumers' quick abandonment of compromised businesses (53% Gen Z) suggests volatile customer retention environment
GoDaddy Consumer Pulse survey results delve into generational security perceptions
In the latest GoDaddy Consumer Pulse* survey of 1,500
Meanwhile, these same younger consumers are the first to walk away when a business fails to protect their data.
- More than half of Gen Z (
53% ) and42% of Millennials surveyed have cut ties with a business because it experienced a security incident—notably higher than the37% of Gen X and Boomers - When faced with data breaches at both a large corporation and a small business, 1 in 3 (
34% ) Gen Z and Millennials say they would stop shopping with both entirely, compared to27% of Gen X and Boomers
Consumers assess business credibility with a fine-tooth comb
Most consumers (
A website with misspelled or grammatically incorrect words, broken links, a poor design, slow load times, or an unfriendly mobile user experience rank among the top five red flags that deter consumer purchases.
However, younger generations find a few things more concerning than older shoppers:
- About 1 in 3 (
30% ) Gen Z and Millennials say sites that are not mobile-friendly are concerning vs.24% of Gen X and Boomers 31% of Gen Z and27% of Millennials feel uneasy when websites have ads vs.18% of Gen X and Boomers- Nearly 1 in 4 (
21% ) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning vs.15% of Gen X or Boomers
"With younger consumers, you might not get more than one chance to earn their trust," said Dennis Smith, director of security go-to-market at GoDaddy. "They assume some risk but expect businesses to take responsibility for keeping their data safe. If small businesses don't invest in a secure, professional online presence and clearly demonstrate to their customers how they're protecting their data, these younger shoppers will take their business elsewhere."
Consumers lack cybersecurity hygiene
Although more than 1 in 3 (
The majority of consumers (
As a consumer, what steps do you take to help protect yourself from being hacked? | ||||
Total | Gen Z | Millennials | Gen X and | |
I use a different password for every | 39 % | 38 % | 33 % | 42 % |
I don't save my credit / debit card | 35 % | 33 % | 32 % | 37 % |
I use a credit monitoring service | 35 % | 26 % | 34 % | 38 % |
I use a password manager that creates | 32 % | 33 % | 36 % | 30 % |
I check that the website has a padlock | 31 % | 36 % | 31 % | 30 % |
I froze my credit | 22 % | 26 % | 20 % | 21 % |
None of the above | 9 % | 10 % | 10 % | 8 % |
Personal risk is perceived as inevitable
The findings suggest a growing sense of cybersecurity fatigue among consumers. While
Meanwhile, the majority (
"The data points to classic signs of consumers feeling overwhelmed," said Smith. "Businesses that can step in to take security concerns off consumers' plates will build deep loyalty, while those that ignore or downplay security risks will forfeit long–term growth."
What can small businesses do?
The survey found consumers are more likely to remain loyal to businesses that respond to breaches with transparency and extend support to their customers.
- More than 2 in 5 (
43% ) of consumers appreciate when a business is open and transparent about a security breach - Half (
53% ) of consumers would stay loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring - 1 in 4 (
23% ) consumers said having loyalty or rewards points on the line would influence your decision to remain a customer
There are some simple, cost-effective changes small businesses can implement to improve consumers' perception of their business. For example, they can test that their website loads quickly and renders well across Apple and Android mobile devices. Or they can upgrade to an email address that matches their business's domain name, if they don't already use one.
To help small businesses protect their website, GoDaddy offers a suite of security solutions—from Website Security firewall bundles to a range of SSL certificates and Managed SSL plans. These tools, paired with sound security practices, can help businesses of every size meet rising consumer expectations.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
*GoDaddy Consumer Pulse is a series of surveys of consumers ages 18 and above conducted throughout the year.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
FAQ
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