Harrow Launches Access and Affordability Program with Price Reductions for Branded Products
New Partnership with GoodRx to Lower Costs for Uninsured and Underinsured Patients
A core component of Harrow’s Access and Affordability Program is reducing the prices of several widely used eyecare products, addressing cost barriers that too often limit patient access. Harrow’s program began this week with price reductions for VIGAMOX® and MAXIDEX®, with the analysis of additional products underway. By lowering these costs, Harrow aims to improve patient access to high-quality eyecare products, ultimately enhancing patient outcomes and overall quality of life.
In addition, Harrow has partnered with GoodRx to provide a cash-pay alternative for the purchase of select Harrow products, including FLAREX®, ILEVRO®, MAXIDEX®, TOBRADEX® ST, VEVYE®, VIGAMOX®, and ZERVIATE®. This alternative to traditional insurance offers patients discounted pricing through the GoodRx platform. By leveraging GoodRx’s reach, Harrow is meeting the needs of those who may not have adequate insurance coverage for the eyecare medications they need.
“Our company was founded on a mission to help patients manage and preserve their sight by providing access to innovative and affordable medicines, and these initiatives are a significant step in advancing that mission,” said Mark L. Baum, Chairman and Chief Executive Officer of Harrow. “Patients often tell us that insurance co-payments can make their medications cost-prohibitive. By reducing prices and providing new access points, we’re creating a win-win: helping patients access critical sight-saving treatments while simultaneously delivering improved value to Harrow’s shareholders.”
How to Access Discounts on Harrow Products Through GoodRx
Patients can search for participating pharmacies and access discounts directly through the GoodRx website or mobile app, providing a streamlined experience for obtaining their prescriptions.
About Harrow
Harrow, Inc. (Nasdaq: HROW) is a leading eyecare pharmaceutical company engaged in the discovery, development, and commercialization of innovative ophthalmic pharmaceutical products for the North American market. Harrow helps eyecare professionals preserve the gift of sight by making its portfolio of prescription and non-prescription pharmaceutical products accessible and affordable to millions of patients each year.
Forward-Looking Statements
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Jamie Webb
Director of Communications and Investor Relations
jwebb@harrowinc.com
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Holliday Communications, Inc.
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Source: Harrow, Inc.