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Paris 2024: 5 Nimble Marketing Strategies to Engage Your Audiences during the Olympic Games

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iStock, a leading e-commerce platform for premium visual content, has released five marketing strategies for small businesses to leverage during the Paris 2024 Olympic Games. These strategies aim to help SMBs and SMEs overcome customer acquisition challenges and stand out in a saturated advertising environment. The recommendations include:

1. Using authentic visuals to foster connections
2. Leveraging video content for inspiration
3. Enhancing SEO with imagery
4. Investing in high-quality, trend-setting images
5. Harnessing the power of generative AI

iStock's VisualGPS research reveals that 40% of small business owners struggle with acquiring new customers, emphasizing the importance of impactful online engagement. The company suggests using relatable visuals, professional stock imagery, and AI-generated content to create compelling marketing campaigns during the Olympics.

iStock, una piattaforma di e-commerce leader nel settore dei contenuti visuali premium, ha rilasciato cinque strategie di marketing per aiutare le piccole imprese durante i Giochi Olimpici di Parigi 2024. Queste strategie mirano a sostenere le PMI e le piccole aziende nel superare le sfide di acquisizione clienti e a distinguersi in un ambiente pubblicitario saturo. Le raccomandazioni includono:

1. Utilizzare immagini autentiche per favorire connessioni
2. Sfruttare i contenuti video per ispirazione
3. Migliorare la SEO con immagini
4. Investire in immagini di alta qualità e di tendenza
5. Sfruttare la potenza dell'IA generativa

La ricerca VisualGPS di iStock rivela che il 40% dei proprietari di piccole imprese ha difficoltà ad acquisire nuovi clienti, sottolineando l'importanza di un coinvolgimento online efficace. L'azienda suggerisce di utilizzare immagini relatable, fotografie stock professionali e contenuti generati da AI per creare campagne di marketing coinvolgenti durante le Olimpiadi.

iStock, una plataforma de comercio electrónico líder en contenido visual premium, ha lanzado cinco estrategias de marketing para que las pequeñas empresas aprovechen durante los Juegos Olímpicos de París 2024. Estas estrategias tienen como objetivo ayudar a las PYMEs a superar los desafíos de adquisición de clientes y destacarse en un entorno publicitario saturado. Las recomendaciones incluyen:

1. Usar imágenes auténticas para fomentar conexiones
2. Aprovechar el contenido de video para inspiración
3. Mejorar el SEO con imágenes
4. Invertir en imágenes de alta calidad y tendencias
5. Aprovechar el poder de la IA generativa

La investigación VisualGPS de iStock revela que el 40% de los propietarios de pequeñas empresas tienen dificultades para adquirir nuevos clientes, enfatizando la importancia de un compromiso online impactante. La empresa sugiere utilizar imágenes relacionadas, fotografías de stock profesionales y contenido generado por IA para crear campañas de marketing atractivas durante las Olimpiadas.

iStock, 프리미엄 비주얼 콘텐츠를 위한 선도적인 전자상거래 플랫폼, 2024 파리 올림픽 동안 소기업이 활용할 수 있는 다섯 가지 마케팅 전략을 발표했습니다. 이러한 전략은 중소기업이 고객 확보 문제를 극복하고 포화된 광고 환경에서 두드러지도록 도와주기 위한 것입니다. 권장 사항은 다음과 같습니다:

1. 진정한 비주얼을 사용하여 연결 foster
2. 영감을 위한 동영상 콘텐츠 활용
3. 이미지로 SEO 개선
4. 고품질, 트렌드 설정 이미지에 투자
5. 생성적 AI의 힘 활용

iStock의 VisualGPS 연구에 따르면, 40%의 소기업 소유자가 새로운 고객 유치에 어려움을 겪고 있으며, 이는 효과적인 온라인 참여의 중요성을 강조합니다. 회사는 올림픽 동안 설득력 있는 마케팅 캠페인을 만들기 위해 관련성 있는 비주얼, 전문 스톡 이미지 및 AI 생성 콘텐츠를 사용할 것을 제안합니다.

iStock, une plateforme de commerce électronique leader pour le contenu visuel premium, a publié cinq stratégies marketing destinées aux petites entreprises à utiliser durant les Jeux Olympiques de Paris 2024. Ces stratégies visent à aider les TPE et PME à surmonter les défis d'acquisition de clients et à se démarquer dans un environnement publicitaire saturé. Les recommandations comprennent:

1. Utiliser des visuels authentiques pour favoriser les connexions
2. Tirer parti du contenu vidéo pour s'inspirer
3. Améliorer le référencement avec des images
4. Investir dans des images de haute qualité et tendance
5. Exploiter le pouvoir de l'IA générative

La recherche VisualGPS d'iStock révèle que 40 % des propriétaires de petites entreprises ont du mal à acquérir de nouveaux clients, soulignant l'importance d'un engagement en ligne percutant. L'entreprise suggère d'utiliser des visuels relatables, des images de banque professionnelles et du contenu généré par IA pour créer des campagnes marketing attrayantes pendant les Jeux Olympiques.

iStock, eine führende E-Commerce-Plattform für hochwertige visuelle Inhalte, hat fünf Marketingstrategien veröffentlicht, die kleinen Unternehmen während der Olympischen Spiele 2024 in Paris helfen sollen. Diese Strategien zielen darauf ab, KMU zu unterstützen, Herausforderungen bei der Kundengewinnung zu überwinden und sich in einem gesättigten Werbemarkt hervorzuheben. Die Empfehlungen umfassen:

1. Authentische Bilder verwenden, um Verbindungen zu fördern
2. Videoinhalte zur Inspiration nutzen
3. SEO durch Bilder verbessern
4. In hochwertige, trendsetzende Bilder investieren
5. Die Kraft der generativen KI nutzen

Die VisualGPS-Forschung von iStock zeigt, dass 40 % der kleinen Unternehmensinhaber Schwierigkeiten haben, neue Kunden zu gewinnen, was die Wichtigkeit eines wirkungsvollen Online-Engagements unterstreicht. Das Unternehmen empfiehlt, ansprechende visuelle Inhalte, professionelle Stockbilder und KI-generierte Inhalte zu nutzen, um während der Olympiade überzeugende Marketingkampagnen zu erstellen.

Positive
  • iStock provides cost-effective visual content solutions for SMBs and SMEs
  • The company offers AI technology to modify stock imagery, enhancing customization options
  • iStock's Generative AI provides legal indemnification for commercial use
Negative
  • Only 11% of SMBs and SMEs are currently using video content, despite its high impact


NEW YORK, July 25, 2024 (GLOBE NEWSWIRE) -- As the Paris 2024 Olympic Games approach, it’s not just the athletes who are gearing up for the big event; businesses around the world are also preparing to capture the attention of over a billion viewers. While sponsoring athletes or securing airtime on national stations is out of reach for most small businesses, digital marketing offers a nimble and cost-effective go-to-market approach.

According to VisualGPS research from iStock, a leading e-commerce platform providing premium images, illustrations, videos to small and medium sized businesses (SMBs) and enterprises (SMEs), 40% of small business owners identify acquiring new customers as a key challenge for profitability, highlighting how a business engages customers online is crucial.

“The challenge for small businesses around customer acquisition revealed by our VisualGPS research highlights the value of impactful, cut-through advertising,” said Camila Picolli, Global Head of Digital Marketing at iStock. “Images and videos in digital marketing have the power to move people to click or scroll, especially during high-impact and saturated advertising moments like the Olympic Games. If small businesses are struggling to acquire or build consumer loyalty, the role of visual content in online advertising shouldn’t be overlooked.”

To help small businesses build a marketing strategy powered by visual content that helps them stand out, iStock experts share five gold medal-winning marketing strategies to triumph in this upcoming Olympic Games:

  1. Foster Authentic Connections Through Authentic Visuals: iStock’s research shows 70% of people feel more connected to businesses that display varied behaviors and personalities. For your Olympics advertising to stand out, use relatable visuals of people of all abilities, and body types in sports, not just young, toned athletes. Use this as an opportunity to highlight the Games as a time for celebration, camaraderie, and social gatherings, emphasizing the joy of shared experiences and the well-being sports bring to everyone involved.

  2. Leverage the Impact of Video Content: According to VisualGPS, 82% of people globally draw inspiration from videos on platforms like YouTube, TikTok, or Instagram, yet only 11% of SMBs and SMEs are using video content. Consider doing tutorials or explainers around your product to draw viewers. You can choose someone to be the voice of your company and use b-roll stock video to help convey your ideas or feelings. Stock short clips can provide just enough visual information to help you express what you want in a way that looks professional while still being easy to use.

  3. Enhance SEO with Imagery: For some, SEO is all about keywords and written content, but visual content can also be used to enhance your search ranking. High-quality images and videos can help your content grow its audience potential on platforms like TikTok, Pinterest, and Alphabet. Repurpose the same keywords you use in your text for your video and image titles, asset titles, descriptions, and social media posts created to promote that content.

  4. Invest in High-Quality, Trend-Setting Images: VisualGPS revealed that professional photography remains a top trusted source for authentic content, with 87% of people valuing image authenticity. While custom photoshoots can be expensive, high-quality stock images and videos offer a cost-effective alternative. Consider an image library like iStock, which offers exclusive and authentic images and videos that keep up with current visual trends, ensuring your content stays fresh and relevant. Additionally, their AI technology allows you to modify stock imagery by adding, replacing, or removing elements to better fit your project.

  5. Harness the Power of Generative AI: iStock’s VisualGPS shows that 42% of SMBs and SMEs globally use AI-generated images for marketing. It’s no longer a question of if you should use AI, but how. To transition from ideation to implementation, first consider if AI saves time and money versus when stock or UGC (user generated content) is better. If AI is your choice, focus on its creative potential, think about new visual concepts around ‘competition,’ ‘teamwork,’ and ‘celebration’ that highlight the spirit of the Games. Lastly, opt for AI image generators like Generative AI by iStock that offer legal indemnification and are safe for commercial use.

For more inspiration and to browse premium imagery for your marketing campaigns, visit iStock.  

Image Credits: FG Trade/iStock

Media contact:
Ilse Noguez
Ilse.noguez@gettyimages.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5971a33f-9a5e-4a31-9eb4-4f3425ae02fe


FAQ

What marketing strategies does iStock recommend for the Paris 2024 Olympic Games?

iStock recommends five strategies: 1) Using authentic visuals, 2) Leveraging video content, 3) Enhancing SEO with imagery, 4) Investing in high-quality, trend-setting images, and 5) Harnessing the power of generative AI.

How can small businesses use visual content to stand out during the Olympics, according to iStock?

iStock suggests using relatable visuals of diverse people in sports, emphasizing celebration and shared experiences. They also recommend using high-quality stock images and videos, and leveraging AI-generated content to create unique visuals around Olympic themes.

What percentage of small business owners identify customer acquisition as a key challenge, according to iStock's research?

According to iStock's VisualGPS research, 40% of small business owners identify acquiring new customers as a key challenge for profitability.

How can businesses enhance their SEO using imagery during the Paris 2024 Olympics?

iStock recommends using high-quality images and videos to enhance search rankings. They suggest repurposing keywords used in text for video and image titles, descriptions, and related social media posts to improve content discoverability.

Getty Images Holdings, Inc.

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