SEO 101 for SMBs: Reaching Customers with the Right Visuals
iStock (NYSE:GETY) has released insights on how small and medium-sized businesses can leverage visual content for SEO optimization in an AI-driven landscape. According to their VisualGPS research platform, 60% of SMBs create and source their own content, while 74% of people globally use video content for learning and inspiration.
The company emphasizes the importance of traditional SEO practices while incorporating AI tools, recommending strategies such as proper image optimization, video content utilization, and alignment with generative engine optimization (GEO). Notably, 86% of consumers believe AI-generated content should be clearly labeled, highlighting the importance of transparency in content strategy.
iStock (NYSE:GETY) ha pubblicato indicazioni su come le piccole e medie imprese possano sfruttare i contenuti visivi per ottimizzare la SEO in un contesto dominato dall'AI. Secondo la piattaforma di ricerca VisualGPS, il 60% delle PMI crea e reperisce autonomamente i propri contenuti, mentre il 74% delle persone a livello globale utilizza video per apprendere e trovare ispirazione.
L'azienda sottolinea l'importanza delle pratiche SEO tradizionali integrate con strumenti di intelligenza artificiale, suggerendo tecniche come l'ottimizzazione delle immagini, l'uso dei contenuti video e l'allineamento con la generative engine optimization (GEO). In evidenza anche il dato che l'86% dei consumatori ritiene che i contenuti generati dall'AI debbano essere chiaramente etichettati, a conferma della necessità di trasparenza nelle strategie di contenuto.
iStock (NYSE:GETY) ha compartido recomendaciones sobre cómo las pequeñas y medianas empresas pueden aprovechar el contenido visual para optimizar el SEO en un entorno impulsado por la IA. Según su plataforma de investigación VisualGPS, el 60% de las pymes crea y obtiene su propio contenido, y el 74% de las personas en el mundo utiliza video para aprender e inspirarse.
La compañía destaca la relevancia de las prácticas SEO tradicionales combinadas con herramientas de IA, proponiendo estrategias como la correcta optimización de imágenes, el uso de contenido en video y la coherencia con la generative engine optimization (GEO). Además, el 86% de los consumidores considera que el contenido generado por IA debe estar claramente etiquetado, subrayando la importancia de la transparencia en la estrategia de contenidos.
iStock (NYSE:GETY)는 AI 중심 환경에서 중소기업이 시각적 콘텐츠를 통해 SEO를 강화하는 방법에 대한 인사이트를 발표했습니다. 자사 연구 플랫폼 VisualGPS에 따르면, 중소기업의 60%가 자체적으로 콘텐츠를 제작·조달하며, 전 세계 사람들의 74%가 학습과 영감 얻기를 위해 동영상을 사용한다고 합니다.
회사는 전통적인 SEO 관행을 유지하면서 AI 도구를 통합할 것을 강조하며, 이미지 최적화, 동영상 활용, 생성형 엔진 최적화(GEO)와의 정렬 등 전략을 권장합니다. 특히 소비자의 86%가 AI 생성 콘텐츠에 명확한 라벨링이 필요하다고 믿는다는 점을 들어 콘텐츠 전략에서 투명성이 중요하다고 강조합니다.
iStock (NYSE:GETY) a publié des informations sur la manière dont les petites et moyennes entreprises peuvent exploiter le contenu visuel pour optimiser le SEO dans un paysage dominé par l'IA. Selon leur plateforme de recherche VisualGPS, 60% des PME créent et fournissent leurs propres contenus, tandis que 74% des personnes dans le monde utilisent la vidéo pour apprendre et s'inspirer.
L'entreprise insiste sur l'importance des bonnes pratiques SEO traditionnelles tout en intégrant des outils d'IA, en recommandant des stratégies telles que l'optimisation correcte des images, l'utilisation de contenus vidéo et l'alignement avec la generative engine optimization (GEO). Il est notable que 86% des consommateurs estiment que les contenus générés par l'IA doivent être clairement étiquetés, ce qui souligne l'importance de la transparence dans la stratégie de contenu.
iStock (NYSE:GETY) hat Erkenntnisse veröffentlicht, wie kleine und mittlere Unternehmen visuelle Inhalte zur SEO-Optimierung in einer von KI geprägten Umgebung nutzen können. Laut der Forschungsplattform VisualGPS erstellt und beschafft 60% der KMU ihre eigenen Inhalte, während 74% der Menschen weltweit Videos zum Lernen und zur Inspiration nutzen.
Das Unternehmen betont die Bedeutung traditioneller SEO-Praktiken in Kombination mit KI-Tools und empfiehlt Strategien wie die richtige Bildoptimierung, den Einsatz von Videoinhalten und die Ausrichtung an generative engine optimization (GEO). Bemerkenswert ist außerdem, dass 86% der Verbraucher der Meinung sind, KI-generierte Inhalte sollten klar gekennzeichnet sein, was die Bedeutung von Transparenz in der Content-Strategie unterstreicht.
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LONDON, Aug. 20, 2025 (GLOBE NEWSWIRE) -- iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives and students everywhere, reveals insights on how SMBs can incorporate visual content in SEO to stay competitive in today’s AI driven landscape.
Findings from iStock’s visual research platform, VisualGPS, shows that SEO continues to be one of the top skills small businesses globally want to learn. In addition,
“AI is reshaping how SMBs should approach SEO,” says Helen Pollitt, Director of SEO at iStock. “Many business owners aren’t yet aware of the powerful, cost-effective tools at their fingertips—from using a mix of stock and AI-generated visuals to combining SEO with generative engine optimisation to help AI tools find and show the content when users ask questions. These strategies can significantly boost rankings and drive organic traffic.”
Here, iStock provides some tips for SMBs to consider when incorporating SEO practices within their marketing:
- Traditional SEO still matters: To enhance online presence, provide search engines with additional context as to how the image is relevant to searches made. This includes using descriptive file names, primary keywords, alt text descriptions and choosing the right image format for its use, including WebP for content-driven webpages and SVG for logos that need to be scaled.
- Don’t forget video: Video can be embedded in web pages to drive reach. VisualGPS shows that
74% of people globally turn to video content online to learn new things and get inspired, yet only11% of SMBs and SMEs globally use video as part of their content strategy. Utilise structured data and high-quality thumbnails to ensure the content appears on search pages and the page load speed remains fast. - Experiment with AI: AI tools can be useful within SEO workflows including copywriting, keyword research, optimising meta titles and descriptions or image generation to illustrate a page. If you are going to use gen AI imagery, try A/B testing the content to measure visitor engagement and consider labelling it via an icon or brief text – VisualGPS research indicates that
86% of consumers globally believe that AI-generated content should be clearly labelled. - Align SEO with GEO: AI-powered generative search engines (GSEs) are starting to drive “referral” web traffic. To secure online brand authority through generative engine optimisation (GEO), SMBs can analyse traffic data to find out where website visits are coming from to understand the impact GEO is having on brand visibility.
Media contact:
Gill Jones
gill.jones@getyimages.com
FAQ
What are the key SEO strategies iStock (GETY) recommends for SMBs in 2025?
How many SMBs create their own content according to iStock's VisualGPS research?
What percentage of people globally use video content for learning according to iStock?
How do consumers feel about AI-generated content according to iStock's research?
What is GEO and why is it important according to iStock (GETY)?
