Glanbia Performance Nutrition (GPN) has appointed Horizon Media as its agency of record after a competitive review lasting seven months. Horizon Media will manage data-driven media strategies for GPN's brands, including SlimFast and Optimum Nutrition. The collaboration aims to enhance consumer engagement and optimize marketing investments through Horizon's proprietary platform, blu, which utilizes extensive behavioral data. GPN reported global revenues of approximately $1.4 billion in 2021, highlighting its significant presence in the nutrition sector.
On October 4, 2022, Glanbia Performance Nutrition (GPN) donated $50,000 to Feeding Florida to aid communities impacted by Hurricane Ian. The funds will help provide food, water, and essential supplies to those affected. GPN operates a facility in Florida, emphasizing its commitment to local support. With 2021 global revenues of approximately $1.4 billion, GPN remains focused on its mission to inspire healthy lifestyles through its popular brands such as Optimum Nutrition and SlimFast.
SlimFast has launched its first-ever nationally distributed intermittent fasting product line, addressing the needs of over 12 million U.S. households practicing this diet. The new offerings include protein shake mixes, electrolyte drink mixes, and meal bars designed to support various lifestyles and fasting goals. These products provide hunger control, energy, and nutrition to assist users during their fasting journey. SlimFast aims to offer accessible and effective solutions for intermittent fasting enthusiasts, enhancing the brand's commitment to weight management.
Optimum Nutrition has launched its new Gold Standard Protein Shake, extending its market-leading whey protein brand into a ready-to-drink format. Each serving offers 24 grams of protein with only 1 gram of sugar and 130-140 calories, available in chocolate and vanilla flavors. The shakes come in 4-count packs for $8.48 and 12-count packs for $24.99, available at Walmart and online retailers. This launch aligns with demand for convenient, high-quality protein solutions as Americans return to active lifestyles.