Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Rhea-AI Summary

Globant (NYSE: GLOB) has launched FUSION, a groundbreaking suite of AI Agents specifically designed for full-funnel marketing and advertising, integrated with Globant Enterprise AI platform. The solution includes five key AI agents: Scale Ads for automated ad production, Content for generating marketing copy, Images for visual asset creation, Video for AI-driven video content, and Landing Pages for dynamic webpage generation. Early client results show impressive metrics including 23% CTR improvement, 4x increase in asset creation, 6x faster adaptations, and 3x reduction in production time. Available through Globant's AI Pods subscription model, FUSION enables marketing teams to scale AI services based on demand while only paying for actual usage. The platform combines human creativity with AI efficiency to help brands scale their marketing efforts with precision across the entire brand journey from planning to optimization.

Positive

• Early client results demonstrate significant performance improvements: 23% CTR increase, 4x asset creation, 6x faster adaptations
• Flexible subscription-based pricing model through AI Pods allows customers to pay only for actual usage
• Comprehensive suite covering entire marketing funnel with five specialized AI agents for different aspects of marketing
• Integration with Globant Enterprise AI platform provides advanced AI capabilities for marketing automation

Negative

• None.

Insights

AI Product Strategy Analyst

Globant's FUSION AI suite offers specialized marketing tools with measurable early results, potentially creating a new revenue stream via subscription model.

Globant's new FUSION suite represents a strategic expansion of their Enterprise AI capabilities into the marketing and advertising sector. The offering includes five specialized AI agents addressing different aspects of the marketing funnel: Scale Ads (ad production automation), Content (brand-specific content generation), Images (on-brand visual creation), Video (AI-driven video production), and Landing Pages (dynamic page creation).

What makes this launch particularly notable is the operational framework. Rather than offering generic AI tools, Globant has engineered these agents to solve specific marketing challenges with measurable outcomes. The company claims early client results showing +23% CTR improvement, 4x increase in asset creation, 6x faster adaptations, and 3x reduction in production time – metrics that directly translate to efficiency gains and potential ROI for marketing departments.

The business model employs Globant's recently launched "AI Pods" subscription approach, allowing clients to scale services based on actual usage and complexity. This consumption-based model could generate predictable recurring revenue while giving clients flexibility that traditional agency relationships don't offer.

The timing of this announcement during Cannes Lions (a premier advertising industry event) maximizes visibility among potential enterprise customers. By focusing on the full marketing funnel rather than isolated tasks, Globant positions FUSION as an integrated solution rather than just another AI toolkit – potentially commanding premium pricing compared to point solutions.

What's particularly clever about this product strategy is how it leverages Globant's dual strengths: their creative capabilities through Globant GUT combined with their technology expertise. This positions them uniquely against both traditional agencies entering the AI space and pure technology players lacking marketing expertise.

• FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AI
• From research and content creation to hyper-segmentation and media assets, FUSION streamlines the entire marketing funnel by combining human creativity with AI-driven efficiency to help brands scale with precision
• Leveraging Globant's recently launched AI Pods subscription model, FUSION enables organizations to unlock measurable outcomes while adapting to evolving business needs

CANNES, France, June 18, 2025 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT's existing capabilities with the power of Globant Enterprise AI, the company's advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.

In an era of exponential technological change, Globant FUSION was engineered to tackle real-world challenges across the entire brand journey, from strategic planning and content creation to campaign deployment and optimization. This suite redefines what AI can do for marketers by merging generative AI with measurable business outcomes.

"We're not just implementing AI, we're rethinking the entire marketing workflow through the lens of real-world problems," said Pepe Chamorro, Managing Director in Europe for Globant GUT. "Globant FUSION is the result of combining our creative DNA with Globant's AI leadership, enabling human experts and AI agents to collaborate in every phase of the process."

Globant FUSION covers key marketing functions, centralizing all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts. AI Agents included in this signature suite are:

• Scale Ads: Where creativity meets performance: Automates the production and adaptation of digital ad creatives across multiple platforms, enabling faster delivery, expanded format coverage, and performance tracking for campaign optimization.
• Content: Content that works, because it's built for you: Generates high-quality content assets such as web copy, blog posts, product descriptions, and marketing emails, using proprietary models trained on brand-specific data, tone, and context to ensure consistency and performance.
• Images: Creative freedom with brand precision: Produces on-brand visual assets, including product images, campaign visuals, and social media content, through AI-driven generation aligned with brand guidelines, audience preferences, and creative standards.
• Video: Video production, reimagined by AI: Delivers fast, high-impact video content tailored to brand identity by combining generative video technology with visual storytelling expertise, ideal for product showcases, campaigns, and social media.
• Landing Pages: Unlimited landing pages tailored to every need: Builds dynamic, SEO-optimized, and multilingual landing pages in real time, customized for each campaign, audience, or product variation, integrated into marketing workflows for scalable deployment.

A group of selected clients is already engaging with this suite and the results are positive:

• +23% CTR improvement
• 4x the number of assets created
• 6x faster adaptations
• 3x reduction in production time

To enhance flexibility and make AI savings tangible to customers, Globant FUSION runs on Globant's pioneering AI Pods model. This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This ensures faster execution, more productivity and real business value.

"With Globant FUSION, we're making AI truly useful for marketing—not just as a support tool, but as a driver of business scale," said José Llinares, Head of Strategy at Globant GUT Europe.  "While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we're focused on developing specialized AI solutions designed to address the specific needs of the marketing industry."

Through Globant FUSION, Globant GUT reaffirms its commitment to transforming marketing through intelligent technology and human insight—delivering more precise, agile, and personalized experiences that drive growth and value. For more information, click here.

About Globant GUT

Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.

We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in

CX Improvement Services 2020 by IDC MarketScape report.

Cannes Lions Awards
GUT Buenos Aires, Agency of the Year 2023

TOP 10
Representative Vendor in the 2024 Gartner® Digital Agencies Report

Google Premier Partner
Top 3% of Google's best partners worldwide 2024

Adweek's #1
GUT #1 Breakthrough Agency of the Year

EFFIE AWARDS
GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23'

About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

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SOURCE Globant

FAQ

What is Globant FUSION and what does it do for marketing?

Globant FUSION is a suite of AI Agents designed for full-funnel marketing and advertising, offering automated solutions for ad production, content creation, image generation, video production, and landing page development through Globant Enterprise AI platform.

What are the key performance metrics achieved by Globant FUSION?

Early client results show 23% CTR improvement, 4x increase in asset creation, 6x faster adaptations, and 3x reduction in production time.

How is Globant FUSION's pricing structured?

FUSION uses Globant's AI Pods subscription model, where marketing teams pay only for the complexity and volume of work performed, allowing scalable AI services based on actual demand.

What are the five AI Agents included in Globant FUSION?

The five AI Agents are Scale Ads for ad production, Content for marketing copy, Images for visual assets, Video for video content, and Landing Pages for webpage generation.

How does GLOB stock's new FUSION platform differ from competitors?

While competitors expand AI capabilities through acquisitions, Globant FUSION focuses on developing specialized AI solutions specifically designed for marketing industry needs, combining human creativity with AI-driven efficiency.