Globant Powers New Connected Race Experience for Formula 1® Fans
Rhea-AI Summary
Globant (NYSE:GLOB) is powering a new connected fan journey in the official Formula 1 app through the "Race Experience" feature. The module centralizes personalized timetables, real-time scheduling, and advanced maps to improve navigation and engagement at every Grand Prix circuit.
Accessible to over 1.2 million race-going fans since the start of the 2026 season, the system also helps F1 unify fan data, generate operational insights, personalize communications, and explore new monetization opportunities. It builds on Globant’s 2025 Team Content Delivery System, which cut video/data latency from 12 seconds to under 5 seconds and supported 24 events with 7,500 hours of cataloged video.
AI-generated analysis. Not financial advice.
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News Market Reaction – GLOB
On the day this news was published, GLOB gained 2.26%, reflecting a moderate positive market reaction. This price movement added approximately $37M to the company's valuation, bringing the market cap to $1.67B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GLOB was up 1% while key peers were mixed to down, including DXC at -5.9% and ASGN at -19.65%. Only CNXC showed upside momentum and no peers had related news, pointing to a stock-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 18 | Share repurchase plan | Positive | +2.4% | New $125M buyback authorization supporting capital allocation strategy. |
| May 14 | Quarterly earnings | Positive | +14.2% | Q1 2026 results with $607.1M revenue and EPS ahead of guidance. |
| Apr 30 | Earnings date notice | Neutral | -1.5% | Announcement of May 14 reporting date and investor call details. |
| Apr 13 | AI partnership | Positive | +7.8% | Digital twin partnership with Autodesk Tandem to expand Physical AI solutions. |
| Apr 09 | AI compliance solution | Positive | -1.1% | AI-based traceability platform for CMPC meeting EU deforestation rules. |
Recent fundamentally positive news (earnings, partnerships, buybacks) has more often led to positive price reactions, though there are occasional negative moves on good news.
In the last few months, Globant has combined financial updates with strategic initiatives. Q1 2026 results on May 14 showed revenue of $607.1M and drove a 14.17% gain, while a new $125M buyback on May 18 coincided with a 2.42% rise. Earlier AI and digital twin partnerships in April delivered mixed reactions, including a 7.79% move up and a -1.11% move down. Today’s Formula 1 fan-experience news fits the theme of data- and AI-driven platform work for marquee clients.
Market Pulse Summary
This announcement expands Globant’s role in large-scale sports and media ecosystems by powering a connected Formula 1 fan journey. The app touches over 1.2 million race attendees and builds on prior infrastructure wins like the TCDS platform with 7,500 hours of cataloged video. In context of recent earnings growth initiatives and buybacks, investors may watch for revenue attribution, contract longevity, and further high-profile client deployments.
Key Terms
latency technical
wayfinding technical
real-time technical
AI-generated analysis. Not financial advice.
- New "Race Experience" feature within the official F1® app centralizes key technology to deliver an elevated race experience with personalized wayfinding, live data and real-time scheduling at every race circuit
The program is designed to drive higher engagement across race weekends by taking a fan-centric approach focused on improving their individual race experience. It allows F1® to consolidate fan data to create a unified view of behavior, as well as unlock previously untapped data that enables F1® and race promoters to generate richer operational insights, deliver more personalized communication and deliver new sustainable monetization opportunities.
Since the start of the 2026 season, the app has been accessible to over 1.2 million fans attending Grand Prix events worldwide, offering a seamless digital companion to the physical race experience.
The new "Race Experience" module addresses the historically fragmented fan journey by consolidating essential services into a single digital ecosystem. Key features available to fans include:
- Personalized Timetables & Scheduling: Helping fans manage their weekend with real-time updates and schedule building.
- Advanced Maps & Wayfinding: Streamlining navigation at iconic circuits to manage crowds and reduce long queues.
The 2026 milestone follows a successful 2025 season where Globant powered new team efficiencies through the Team Content Delivery System (TCDS). The TCDS provided all ten F1® teams with a synchronized video-and-data platform, achieving results including:
- Latency Reduction: Dramatically reduced video and data latency from 12 seconds to under 5 seconds.
- Global Scalability: Supporting 24 events around the world with over 7,500 hours of cataloged video.
- Operational Excellence: Enabled engineers and strategists to make split-second decisions with higher confidence by evaluating incidents and tire behavior in real time.
"An F1® race weekend is firing with activity and this program helps keep the fans at the centre of everything," said Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports & Hospitality AI Studio at Globant. "By centralizing its fan data on its official app, F1® can make more authentic connections with race-goers and help them shape their experience around their specific interests. This in turn drives new intelligence about how fans interact across all F1® events, creating a virtuous cycle of improvement that will power richer experiences for years to come."
About Globant
At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.
- We have more than 28,500 employees and are present in over 35 countries across 5 continents, working for companies like FIFA, Google, Riot Games, and Santander, among others.
- We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
- We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.
Contact: pr@globant.com
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SOURCE Globant