Globant takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI
Globant (NYSE: GLOB) has partnered with Saudi Pro League (SPL) to implement their Competition Management Solution through Sportian, Globant's sports division. The AI-powered platform will digitize and automate core processes for the league, including player enrollment, match operations, and compliance processes.
The solution features automated registration of new signings, real-time matchday operations management, and secure data protection. Key functionalities include lineup submissions, referee assignments, and kit selection. The platform aims to reduce manual tasks and enhance operational efficiency, allowing competition staff to focus on innovation.
This partnership marks Globant's expansion in the Middle East and strengthens its position in Saudi Arabia's sports ecosystem. The company already provides similar solutions to other major sports organizations including LALIGA, MotoGP, and Belgian Pro League.
Globant (NYSE: GLOB) ha stretto una collaborazione con la Saudi Pro League (SPL) per implementare la loro Soluzione di Gestione delle Competizioni tramite Sportian, la divisione sportiva di Globant. La piattaforma basata sull'intelligenza artificiale digitalizzerà e automatizzerà i processi principali della lega, inclusi l'iscrizione dei giocatori, le operazioni di gara e i processi di conformità.
La soluzione offre la registrazione automatica dei nuovi acquisti, la gestione in tempo reale delle operazioni durante le partite e la protezione sicura dei dati. Le funzionalità chiave comprendono la presentazione delle formazioni, l'assegnazione degli arbitri e la selezione delle divise. L'obiettivo della piattaforma è ridurre le attività manuali e migliorare l'efficienza operativa, permettendo al personale della competizione di concentrarsi sull'innovazione.
Questa partnership segna l'espansione di Globant in Medio Oriente e rafforza la sua posizione nell'ecosistema sportivo saudita. L'azienda fornisce già soluzioni simili ad altre importanti organizzazioni sportive come LALIGA, MotoGP e Belgian Pro League.
Globant (NYSE: GLOB) se ha asociado con la Saudi Pro League (SPL) para implementar su Solución de Gestión de Competencias a través de Sportian, la división deportiva de Globant. La plataforma impulsada por inteligencia artificial digitalizará y automatizará los procesos centrales de la liga, incluyendo la inscripción de jugadores, las operaciones de los partidos y los procesos de cumplimiento.
La solución presenta un registro automatizado de nuevos fichajes, gestión en tiempo real de las operaciones del día del partido y protección segura de datos. Las funcionalidades clave incluyen la presentación de alineaciones, asignación de árbitros y selección de uniformes. La plataforma busca reducir tareas manuales y mejorar la eficiencia operativa, permitiendo al personal de la competencia enfocarse en la innovación.
Esta alianza marca la expansión de Globant en Medio Oriente y fortalece su posición en el ecosistema deportivo de Arabia Saudita. La compañía ya ofrece soluciones similares a otras importantes organizaciones deportivas como LALIGA, MotoGP y Belgian Pro League.
글로번트(NYSE: GLOB)는 사우디 프로 리그(SPL)와 협력하여 글로번트의 스포츠 부문인 Sportian을 통해 경쟁 관리 솔루션을 도입했습니다. 인공지능 기반 플랫폼은 리그의 핵심 프로세스인 선수 등록, 경기 운영, 준수 절차를 디지털화하고 자동화할 예정입니다.
이 솔루션은 신규 선수 등록 자동화, 경기 당일 실시간 운영 관리, 안전한 데이터 보호 기능을 제공합니다. 주요 기능으로는 라인업 제출, 심판 배정, 유니폼 선택 등이 포함됩니다. 이 플랫폼은 수작업을 줄이고 운영 효율성을 높여 대회 직원들이 혁신에 집중할 수 있도록 돕습니다.
이번 파트너십은 글로번트의 중동 지역 확장과 사우디아라비아 스포츠 생태계 내 입지 강화를 의미합니다. 글로번트는 이미 LALIGA, MotoGP, 벨기에 프로 리그 등 주요 스포츠 조직에 유사한 솔루션을 제공하고 있습니다.
Globant (NYSE : GLOB) s'est associé à la Saudi Pro League (SPL) pour déployer leur solution de gestion des compétitions via Sportian, la division sportive de Globant. Cette plateforme propulsée par l'IA va numériser et automatiser les processus clés de la ligue, notamment l'inscription des joueurs, les opérations des matchs et les procédures de conformité.
La solution comprend l'enregistrement automatisé des nouvelles recrues, la gestion en temps réel des opérations le jour du match, ainsi qu'une protection sécurisée des données. Les fonctionnalités principales incluent la soumission des compositions d'équipe, l'attribution des arbitres et la sélection des équipements. La plateforme vise à réduire les tâches manuelles et à améliorer l'efficacité opérationnelle, permettant au personnel de la compétition de se concentrer sur l'innovation.
Ce partenariat marque l'expansion de Globant au Moyen-Orient et renforce sa position dans l'écosystème sportif saoudien. L'entreprise fournit déjà des solutions similaires à d'autres grandes organisations sportives telles que LALIGA, MotoGP et la Belgian Pro League.
Globant (NYSE: GLOB) hat eine Partnerschaft mit der Saudi Pro League (SPL) geschlossen, um ihre Wettbewerb-Management-Lösung über Sportian, die Sportabteilung von Globant, einzuführen. Die KI-gestützte Plattform wird die Kernprozesse der Liga digitalisieren und automatisieren, darunter Spielerregistrierung, Spielbetrieb und Compliance-Prozesse.
Die Lösung bietet eine automatisierte Registrierung neuer Verpflichtungen, Echtzeit-Management der Spieltag-Operationen und sicheren Datenschutz. Zu den Hauptfunktionen gehören Aufstellungsübermittlungen, Schiedsrichterzuweisungen und Trikotauswahl. Die Plattform soll manuelle Aufgaben reduzieren und die operative Effizienz steigern, sodass das Wettbewerbspersonal sich auf Innovationen konzentrieren kann.
Diese Partnerschaft markiert die Expansion von Globant im Nahen Osten und stärkt die Position im Sportökosystem Saudi-Arabiens. Das Unternehmen bietet bereits ähnliche Lösungen für andere bedeutende Sportorganisationen wie LALIGA, MotoGP und die Belgian Pro League an.
- Partnership with major sports league (Saudi Pro League) expands Globant's presence in the Middle East market
- Addition of another high-profile client to Globant's sports portfolio alongside LALIGA and MotoGP
- Implementation of AI-powered solution demonstrates technological leadership in sports management
- Strategic alignment with Saudi Arabia's Vision 2030, positioning for future growth in the region
- None.
Insights
Globant's Saudi Pro League deal strengthens MENA expansion and sports-tech portfolio with AI-powered competition management platform.
Globant's new partnership with the Saudi Pro League (SPL) represents a strategic expansion of the company's footprint in both the MENA region and the global sports technology sector. Through its sports division Sportian, Globant will implement an AI-powered Competition Management Solution that digitizes and automates core operational processes for the league.
This deal holds strategic significance beyond its immediate revenue implications. The Saudi Pro League has undergone rapid transformation with massive investment in international talent, making it an increasingly valuable client. This partnership positions Globant within Saudi Arabia's sports ecosystem, which is receiving substantial investment as part of the country's Vision 2030 diversification strategy.
The solution's technical capabilities are substantial, handling player registration, matchday operations, referee assignments, and compliance processes. By leveraging AI for error detection and workflow automation, the platform addresses complex operational challenges while improving data security.
Importantly, this adds another high-profile sports client to Globant's portfolio, building on existing partnerships with LALIGA, MotoGP, and the Belgian Pro League. This demonstrates Globant's growing specialization in sports technology solutions, potentially opening doors to similar implementations across other leagues and federations globally.
For investors, this represents Globant executing on its strategy of expanding both geographically and within specialized vertical markets where technology transformation is accelerating. The Saudi sports market represents a high-growth opportunity aligned with Globant's expertise in digital reinvention through AI-powered solutions.
- This reinvention partnership reinforces Globant's growing footprint in
Saudi Arabia's sports ecosystem. Powered by AI and cutting-edge technology, the new platform will raise the operational standards of Saudi Pro League to match the world's leading football tournaments - The Competition Management Solution will automate core processes and enhance the experience for players, coaches, and league officials, while integrating advanced AI to support faster and more accurate decision-making
With the new platform, future SPL seasons will be managed through a digital ecosystem. With the help of AI and data analysis tools, the system will speed up previously manual tasks with the ability to detect and correct human error, significantly reducing manual tasks and allowing competition staff to focus on innovation.
The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations—including lineup submissions, referee assignments, kit selection, and compliance processes. Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants.
"We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best. The platform provided by Globant Sportian will provide a huge boost to our efficiency and take away unnecessary complexity, allowing our teams to focus on what they do best, play and enjoy football", said Omar Mugharbel, CEO of Saudi Pro League.
"We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace," said Federico Pienovi, CEO and CBO of New Markets at Globant. "Through Sportian -Globant´s Sports division- we are delivering a state-of-the-art solution that will redefine how football organizations operate—managing complex processes from calendar selection to legal compliance. This is more than digital transformation; it's about helping visionary partners like the Saudi Pro League lead a new era of intelligent, connected, and data-driven sports".
Globant's Sportian offers end-to-end digital solutions for sports federations and leagues, including LALIGA, MotoGP and Belgian Pro League, among others, delivering specialized products that manage complex workflows such as fixture scheduling, compliance, and operational intelligence.
"This milestone marks the beginning of Globant's journey in bringing cutting-edge technology to
This agreement reflects Globant's continued expansion in the
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
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About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant and LALIGA.
Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.
About the Saudi Pro League (SPL)
The Saudi Pro League (SPL) is the premier football league in
The SPL transforms every match week into a spectacle, weaving together sport, culture, and community. Its mission extends beyond the 90 minutes of play to inspire fans, develop talent, and elevate the game across every dimension.
In early 2023, the SPL launched an ambitious transformation strategy aligned with
At the heart of this transformation are Five Strategic Pillars:
- Develop and Attract Elite Talent: Cultivating young Saudi players while bringing in world-class international stars to raise the league's competitive edge.
- Build Meaningful Fan and Community Connections: Deepening fan engagement and fostering a strong sense of belonging beyond matchdays.
- Elevate All Clubs: Equipping every club with the tools and support needed to thrive, ensuring sustained growth and high performance across the board.
- Expand Reach and Revenue: Growing the SPL's global footprint through strategic marketing, new audience engagement, and expanded commercial opportunities.
- Drive Economic and Social Impact: Supporting national development by creating jobs, encouraging healthy lifestyles, and promoting social inclusion through football.
With an unwavering commitment to excellence, innovation, and impact, the SPL is not just building a stronger league—it's shaping a legacy that will inspire generations to come, both in
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SOURCE GLOBANT
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