Genuine Marketing Group Inc. (OTC: GMGZ) adds Carbon Intensity scoring to its ZPTAG™ Platform, Revolutionizing Product Origin
Rhea-AI Summary
Genuine Marketing Group (OTC: GMGZ) has enhanced its ZPTAG™ technology platform by adding carbon intensity scoring capabilities. The platform, which leverages IBM Blockchain technology, now helps farmers and stakeholders access Carbon Credit programs while complying with FDA Food Safety Modernization Act requirements.
The company plans to launch a multi-farm pilot in Q1 2025, followed by formal onboarding of farmers, processors, and manufacturers. GMGZ will also continue its $15 Million fundraising initiative in Q1 2025 to support hardware installation at manufacturing facilities and service centers.
ZPTAG™ combines smartphone app functionality with blockchain technology to authenticate products at point of purchase, providing transparency and environmental accountability for consumers while helping brands meet sustainability targets.
Positive
- Integration of carbon intensity scoring adds new revenue potential through Carbon Credit programs
- Platform complies with FDA Food Safety Modernization Act (FSMA 204)
- Planned $15 Million fundraising initiative for infrastructure expansion
- Multi-farm pilot launch scheduled for Q1 2025
Negative
- Significant capital expenditure required for hardware installation
- Revenue generation dependent on successful pilot completion and customer onboarding
News Market Reaction 1 Alert
On the day this news was published, GMGZ gained 3.75%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
As industries increasingly prioritize eco-conscious operations, GMGZ ZPTAG™ technology now serves as a vital tool for bridging the gap between environmental accountability and consumer transparency.
ZPTAG™ development is a solution for the FDA Food Safety Modernization Act (FSMA 204 Regulation).
ZPTAG™ now captures carbon data to help farmers and other stakeholders realize various monetary benefits offered through industry Carbon Credit programs. The user-friendly ZPTAG™ platform and consumer app is built to leverage the immutability of the IBM Blockchain and convenience of multi-device interaction.
Driving a Greener Future
The integration of carbon data into ZPTAG™ technology demonstrates GMGZ's commitment to addressing critical food and environmental challenges.
By providing actionable data, the system helps brands not only meet sustainability targets but also communicate their efforts effectively to environmentally conscious consumers. This system empowers them to make informed, eco-friendly purchasing decisions.
"ZPTAG™ is more than just an authentication tool—it's a bridge to a sustainable future," said Charles Chastain. "We're empowering businesses and individuals alike to take responsibility for their environmental impact through transparency and innovation."
A multi-farm pilot will launch in Q1 of 2025 alongside additional ZPTAG™ supply chain stakeholder pilots. GMGZ intends to formally onboard Farmers, Processors, Manufacturers and other stakeholders as customers of the ZPTAG™ platform directly after pilot completion.
Furthermore, GMGZ has made significant progress with our investment efforts and will continue with the next phase of our
Investors interested in GMGZ Direct Investment opportunities should contact:
Chuck Chastain, GMGZ CEO at chuck@genuinemarketinggroup.com
About Genuine Marketing Group Inc.:
Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPTAG™. Combining the user-friendly engagement of a smartphone app with the smart contracts of the IBM blockchain, ZPTAG™ authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.
GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification and marketing through ZPTAG™ engagement with Consumers.
More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/
Contact: Greg Needham
Email: greg@genuinemarketinggroup.com
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.
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SOURCE Genuine Marketing Group Inc.
FAQ
What is the new feature added to GMGZ's ZPTAG™ platform?
When will GMGZ launch its multi-farm pilot program?
How much funding is GMGZ seeking to raise in Q1 2025?
What technology does GMGZ's ZPTAG™ platform use for authentication?
How does GMGZ's ZPTAG™ platform comply with FDA regulations?
