Genuine Marketing Group Inc. (OTC: GMGZ) announces Patent Pending and Registered Trademark for ZPTAG® a revolutionary technology for compliance, authentication, and consumer engagement

Rhea-AI Summary

Genuine Marketing Group Inc. (OTC: GMGZ) has announced filing a patent application for its ZPTAG® technology platform, which has also received Registered Trademark status from the USPTO. The technology is designed to serve supply chain stakeholders, brands, and consumers worldwide, including supporting FDA FSMA regulation compliance.

ZPTAG® utilizes blockchain technology for product authentication and traceability from origin to consumer, extending to post-purchase interaction. The platform serves as an anti-counterfeit solution for luxury goods, durable goods, and CPG industries while providing compliance and government-mandated reporting capabilities.

The scalable platform offers a user-friendly stakeholder interface and consumer app engagement in a closed-loop system that benefits farmers, processors, manufacturers, distributors, and retailers. A recent development includes a Carbon Intensity tool that allows farmers and growers to monetize sustainable land stewardship practices, with plans to extend this carbon impact solution to other stakeholders.

Positive

• Patent application filed for ZPTAG® technology
• Registered Trademark secured with USPTO
• Blockchain-based product authentication from origin to consumer
• FDA FSMA regulation compliance capabilities
• Anti-counterfeit solution for multiple industries
• Carbon Intensity tool for monetizing sustainable farming practices

Negative

• No revenue or financial metrics provided
• No timeline for patent approval
• No information about current customers or adoption rates
• Future applications of Carbon Impact solution not yet implemented

MINNEAPOLIS, Feb. 25, 2025 /PRNewswire/ -- Genuine Marketing Group Inc. (OTC: GMGZ) today announced that it has filed a patent application for its innovative compliance and product authentication technology platform ZPTAG®. This Patent Pending technology is purpose built to serve supply chain stakeholders, brands and consumers worldwide including FDA FSMA regulation compliance. Utilizing the immutability and smart contracts of blockchain for authentication of products and traceability from Origin to Consumer while carrying through to post purchase interaction. Setting itself apart in the food safety, carbon footprint and consumer engagement sectors, GMGZ has also confirmed its ZPTAG® Registered Trademark with the USPTO.

"We are thrilled to announce what we hope to be the first of many patent efforts for GMGZ, demonstrating our commitment to our industry stakeholder/customers and consumer protection worldwide," said Charles Chastain, CEO at Genuine Marketing Group Inc. "The ZPTAG® Patent Pending status and Registered Trademark signifies what we know to be a unique combination of data driven supply chain transparency, consumer engagement and brand marketing solutions."

ZPTAG® technology also serves as an anti-counterfeit solution for the luxury goods, durable goods and CPG industries while providing compliance and government mandated reporting abilities.

The scalability and agile nature of the ZPTAG® proprietary platform allows for real-time market adjustments and the ability to address new pain points and global market growth. From the user-friendly stakeholder platform to the dynamic consumer app engagement, the closed looped system affords Farmers, Processors, Manufacturers, Distributors and Retailers additional solution application to their various challenges, while verifying the provenance and pedigree of their products for the end consumer.

A prime example of this is the recent development of ZPTAG's® Carbon Intensity tool providing farmers and growers direct avenues for monetization of their sustainable stewardship of their land. This Carbon Impact solution will apply to other stakeholders in the future as well. Providing a road map to a lower carbon footprint.

About Genuine Marketing Group Inc.:

Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPTAG®. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG® authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.

GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification, and marketing through ZPTAG® engagement with Consumers.

More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/

Contact: Greg Needham
Email: greg@genuinemarketinggroup.com

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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SOURCE Genuine Marketing Group Inc.

FAQ

What is the ZPTAG® technology developed by Genuine Marketing Group (GMGZ)?

ZPTAG® is a blockchain-based technology platform for product authentication, supply chain traceability, and consumer engagement. It verifies product authenticity from origin to consumer while supporting FDA FSMA compliance and anti-counterfeiting measures.

How does GMGZ's ZPTAG® technology benefit farmers and growers?

ZPTAG® provides farmers with a Carbon Intensity tool that allows them to monetize sustainable land stewardship practices. The platform also offers supply chain transparency and verification of product provenance for all stakeholders.

What intellectual property protections has GMGZ secured for its ZPTAG® technology?

GMGZ has filed a patent application for ZPTAG® (Patent Pending status) and has received Registered Trademark status from the USPTO, protecting their unique combination of supply chain transparency and consumer engagement solutions.

What industries can benefit from GMGZ's ZPTAG® authentication platform?

ZPTAG® serves multiple industries including food safety (FDA FSMA compliance), luxury goods, durable goods, and CPG (Consumer Packaged Goods) sectors by providing anti-counterfeit solutions and compliance reporting capabilities.

How does GMGZ's ZPTAG® technology address carbon footprint concerns?

ZPTAG® includes a Carbon Intensity tool that currently helps farmers monetize sustainable practices and will expand to provide other stakeholders with a roadmap to lower their carbon footprint, supporting environmental sustainability efforts.