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Genuine Marketing Group Inc. develops and promotes ZPTAG®, a patent-pending product compliance, authentication, traceability and consumer-engagement technology for supply-chain stakeholders, brands and consumers. Company news centers on ZPTAG deployments, pilot programs and commercial relationships across agribusiness, food safety, carbon intensity, cannabis and hemp-derived consumer products.
Recurring updates include ZPTAG QR-code and blockchain-enabled verification use cases, FDA FSMA compliance positioning, carbon-footprint data tools for farmers and cooperatives, cannabis product verification with certificates of analysis, IBM Partner Plus participation, and marketing or event partnerships that expand the platform’s customer and industry reach.
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Genuine Marketing Group Inc. (OTC: GMGZ) has initiated a $15 million capital raise, engaging Business Optimization Group and Owen Carhart to lead the funding round. This capital raise supports GMG's growth strategy and the development of its product authentication system, ZPTAG®, aimed at enhancing consumer protection at the point of purchase. CEO Chuck Chastain expressed confidence in the partnership, highlighting the alignment with professionals to bolster their initiatives. The company leverages blockchain technology to authenticate products, combining this with a user-friendly smartphone interface.
Genuine Marketing Group Inc. (OTC: GMGZ) has appointed Proforma Brand X as its agency of record. This collaboration will enhance GMG's marketing strategies, including campaign development and digital media solutions, and promote its ZPTAG authentication app. Proforma Brand X, with 40 years of industry experience, aims to drive consumer engagement and customer acquisition for GMG. Executives from both companies express excitement over the partnership's potential to innovate and achieve marketing goals.
Genuine Marketing Group Inc. (OTC: GMGZ) has officially changed its stock symbol to GMGZ and appointed Tobi Mathews as Company Attorney and Board Member following its merger with The World Poker Store Inc. on September 13. Mathews, with over three decades of legal experience, will focus on trade agreements and compliance for GMG's global expansion strategy. CEO Chuck Chastain stated Mathews' expertise in intellectual property and international regulations is crucial for navigating today's complex legal environment. GMGZ aims to enhance consumer confidence through its ZPTAG anti-counterfeit technology.