BetMGM Champions Women's Sports with Las Vegas Aces and WNBA Partnerships

Rhea-AI Summary

BetMGM has announced exclusive partnerships with the Las Vegas Aces and the WNBA through the 2027 season, marking its first major collaboration with a women's professional sports franchise. The partnership includes prominent signage at Michelob ULTRA Arena, VIP experiences, and BetMGM becoming an authorized gaming partner of the WNBA.

Key highlights include the launch of the first-ever WNBA-branded online slot game and the "BetMGM Steals for Meals" program, which will donate $50 to The Just One Project for every Aces home steal. BetMGM reported significant growth in WNBA betting, with a 133% year-over-year increase during the 2024 season. The company will offer expanded betting options, including player props and Commissioner's Cup odds.

Positive

• First major partnership between a betting operator and women's professional sports franchise, showing market leadership
• 133% year-over-year growth in WNBA betting during 2024 season
• Exclusive rights to launch first-ever WNBA-branded online slot game
• Partnership extends through 2027, providing long-term revenue opportunities
• Access to commercial inventory on nationally televised games and digital platforms

Negative

• Significant investment in sponsorship and charitable commitments may impact short-term profitability
• Regulatory risks associated with sports betting and iGaming expansion

BetMGM to donate meals to the Just One Project for every Aces home steal during the 2025 season

Click here for high-res photo/video of The Fountains of Bellagio partnership launch

LAS VEGAS, May 28, 2025 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced today that BetMGM is the exclusive online casino and sportsbook partner of the WNBA's Las Vegas Aces. The agreement runs through the 2027 season, marking BetMGM's first major partnership with a women's professional sports franchise. Key features include prominent signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. Added components of the partnership for BetMGM players include courtside access to pre-game shootarounds and luxury VIP seating.

BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGM's digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.

Adam Greenblatt, BetMGM CEO said, "As we enter this era of tremendous growth in women's sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community."

On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in Southwest Nevada) gathered in front of The Fountains of Bellagio to launch their partnership. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt led the festivities, unveiling plans for the "BetMGM Steals for Meals" program whereby BetMGM will donate $50 for The Just One Project to provide meals to food-insecure families for every Aces steal at Michelob ULTRA Arena.

"The Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project," said Fargas. "As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end."

Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said, "Since 2018, the Las Vegas Aces have played a pivotal role in our city's growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams."

Betting on the WNBA has increased exponentially, and BetMGM experienced 133% growth year-over-year during the 2024 season. BetMGM now offers more betting options than ever before including player props, odds on the 2025 Commissioner's Cup and increased playoff offerings.

"On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want," said WNBA Chief Growth Officer Colie Edison. "BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women's sports and the connections fans have to their favorite players and teams."

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

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About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog.

About The Las Vegas Aces 
One of the WNBA's original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz. The franchise relocated to San Antonio in 2003, before moving to the Sports & Entertainment Capital of the World prior to the 2018 season. Las Vegas Raiders owner Mark Davis purchased the team in 2021, and Aces fans were rewarded with back-to-back WNBA Championships in 2022 and 2023, becoming the first WNBA team in more than two decades to repeat as champions. The 2022 team also became the first major professional sports franchise to bring a championship to the state of Nevada.

In addition to the Aces success on the court, they have been equally successful in their off-court endeavors. In March 2022, the team moved into a 50,000 square foot headquarters — the first complex built solely for use by a WNBA team. In March 2024, Las Vegas became the first WNBA franchise to sell out its season ticket allotment as well as the first to sell out the entirety of the season, and the Aces are on track to pack the house for all their home games again in 2025.

Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its respective partnerships with the Las Vegas Aces and the WNBA. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that BetMGM's respective partnerships with the Las Vegas Aces and the WNBA do not occur or do not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

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SOURCE BetMGM

FAQ

What is the duration of BetMGM's partnership with the Las Vegas Aces and WNBA?

BetMGM's partnership with both the Las Vegas Aces and WNBA runs through the 2027 season.

How much did WNBA betting grow for BetMGM in 2024?

BetMGM experienced 133% growth year-over-year in WNBA betting during the 2024 season.

What is BetMGM's Steals for Meals program with the Las Vegas Aces?

For every Aces steal at Michelob ULTRA Arena, BetMGM will donate $50 to The Just One Project to provide meals to food-insecure families.

What unique gaming product is BetMGM launching with the WNBA?

BetMGM will release the first-ever WNBA-branded online slot game, available exclusively on its iGaming platform.

What betting options will BetMGM offer for WNBA games?

BetMGM will offer player props, odds on the 2025 Commissioner's Cup, and increased playoff betting options.