Entain Plc Stock Price, News & Analysis

Entain, a global sports betting operator, anticipates over 3 million fans across Europe to bet on the delayed 2020 UEFA European Championships, reflecting a significant increase from the 2018 World Cup. UK customers favor France as the tournament favorite, with nearly half backing them to win. The company plans to host most betting activities using in-house technology, providing insights into fan behavior. Notably, over 50% of early bets came from the UK, with France and England leading the betting markets.

BetMGM has signed NHL icon Wayne Gretzky as a brand ambassador in a multi-year deal. This partnership aims to enhance BetMGM's marketing efforts in hockey and across North America. Gretzky, a Hockey Hall of Famer with numerous records, expressed excitement about joining BetMGM as it expands into new markets, including potential growth in Canada. Matt Prevost, Chief Revenue Officer at BetMGM, praised Gretzky's ability to elevate their brand story. BetMGM continues to focus on responsible gaming as its app expands availability.

On May 28, 2021, BetMGM announced a partnership with NYRA Bets, the official online wagering platform of the New York Racing Association. This collaboration aims to enhance the horse racing experience for BetMGM customers, allowing them to watch and wager on over 200 tracks globally. BetMGM will integrate NYRA Bets' technology into its Horse Racing app and desktop platforms, providing access to live streaming, race replays, and major U.S. events like the Kentucky Derby. This partnership highlights BetMGM's commitment to expanding its offerings in the burgeoning sports betting market.

BetMGM has announced the launch of Parlay Builder, a new same-game-parlay product tailored for U.S. sports. This innovative feature offers players extensive betting options across major leagues, including more than 400 bet-types. The product is powered by BetBuilder, developed in collaboration with Betgenius and Sportcast, enhancing user experience and engagement for both serious and casual bettors. BetMGM aims to replicate the success of BetBuilder seen in Europe, positioning itself as a leader in the U.S. sports betting market.

The Tennessee Titans have officially partnered with BetMGM, marking the first sports betting collaboration in Tennessee. This historic partnership will enhance fan engagement through brand visibility across Titans digital platforms, including exclusive naming rights for the team's television studio. The BetMGM mobile app is set to launch in Tennessee on November 1, pending regulatory approval. This collaboration aims to create new experiences for Titans fans and support community initiatives through sponsorships and events.

BetMGM has announced a new ad campaign featuring Academy Award winner Jamie Foxx as part of its branding strategy. The campaign, titled The King of Sportsbooks, aims to enhance BetMGM's market presence by showcasing the excitement of sports betting through various advertising mediums. The campaign will launch shortly and includes a visually captivating video filmed at the Fountains of Bellagio in Las Vegas. BetMGM, a joint venture between MGM Resorts and GVC Holdings, is positioned to expand its reach in the U.S. sports betting market by leveraging innovative technology and a strong brand partnership with Foxx.

On September 17, 2020, BetMGM became the Official Sports Betting Partner of the Las Vegas Raiders, expanding its existing partnership with MGM Resorts. The collaboration aims to enhance engagement with Raiders fans and promote the BetMGM app, now available for registration in Nevada through MGM Resorts Sports Books. BetMGM's CEO expressed excitement about the partnership, emphasizing a commitment to responsible gaming. Additionally, the Raiders and MGM Resorts are collaborating on community outreach initiatives in Southern Nevada, with MGM providing substantial branding at Allegiant Stadium, set to generate significant economic benefits.

MGM Resorts International and BetMGM are partnering with the American Gaming Association for Responsible Gaming Education Week from September 14-19. BetMGM announced the hiring of Richard Taylor as Responsible Gambling Program Manager to enhance their responsible gaming platform. Taylor will focus on promoting healthier gambling habits and developing internal training for employees. MGM Resorts aims to educate guests on responsible gaming through their GameSense program, emphasizing proactive communication about gambling. The partnership showcases MGM's commitment to responsible gaming practices.

The Detroit Lions have announced BetMGM as their first Official Sports Betting Partner, enhancing their multi-year partnership with MGM Resorts. The collaboration includes fan-focused assets like Lions Bingo and Lions Perks, along with digital marketing and in-stadium promotions. BetMGM will offer new cash prizes and trips via Lions Bingo, which allows fans to predict game plays. This partnership aims to engage fans during the football season, with a focus on responsible gambling through programs like GameSense.