Entain Plc Stock Price, News & Analysis

BetMGM has partnered with NBC Sports for the 2022 NFL season, integrating betting insights into shows like Football Night in America. The collaboration features segments hosted by Chris Simms and Matthew Berry, providing real-time betting odds and analysis. NBC's digital platforms will also highlight BetMGM's odds in various content. This partnership aims to engage football fans and expand BetMGM's market presence while promoting responsible gaming through GameSense. Both companies anticipate strong viewer engagement and innovative activation opportunities.

On September 8, 2022, BetMGM and the Arizona Cardinals unveiled the first sportsbook at an NFL stadium, located at State Farm Stadium. This innovative 17,000-square-foot venue features a 265-square-foot video wall, 38 TVs, and over 25 betting kiosks, with capacity for 500 guests. The sportsbook will operate year-round, offering entertainment options including live music and comedy. Open to the public on September 11, 2022, the launch aims to enhance fan engagement and complement BetMGM's mobile offerings in Arizona.

BetMGM launched its new advertising campaign, "IT'S ON," featuring celebrities like Jamie Foxx and Vanessa Hudgens, aimed at engaging sports fans through a unique blend of entertainment and sports betting. The campaign will debut on national television during Thursday Night Football on September 8. This episodic series showcases various sports icons interacting in fun scenarios, promoting the BetMGM app available on multiple platforms. BetMGM emphasizes responsible gaming while expanding its reach across new markets.

MGM Resorts International and BetMGM are partnering with the American Gaming Association to launch Responsible Gaming Education Month in September 2022. This initiative aims to enhance consumer education, community engagement, and employee training as the gaming industry grows. Key activities include sharing responsible gaming tips on social media and participating in the AGA's public service campaign. More than 62,000 MGM employees have received GameSense training to promote responsible gaming. BetMGM has also trained 1,000 employees, marking a significant commitment to player health and community awareness.

On August 23, 2022, BetMGM expanded its partnership with SportsGrid, enhancing collaboration ahead of the football season. The multi-year agreement allows BetMGM's experts to provide insights during live broadcasts, including Ferrall Coast to Coast and Pro Football Today. Reports from MGM properties will be shared across SportsGrid's platforms, maximizing audience reach. Both companies aim to boost sports betting content and emphasize responsible gaming education. This partnership leverages SportsGrid's extensive media network, enhancing BetMGM's visibility in the sports betting market.

BetMGM has appointed actor Jerry Ferrara as its celebrity brand ambassador and co-host of the weekly sports podcast Unleashed. Launched on August 10, 2022, Ferrara will engage in BetMGM marketing campaigns and fan events. Known for his roles in HBO's Entourage and Starz's Power, Ferrara expresses enthusiasm for sports betting. BetMGM, a joint venture between MGM Resorts and Entain, continues to prioritize responsible gaming education as it expands its services in the U.S.

BetMGM has announced a multi-year partnership extension with the NFL, becoming one of the League's Official Sportsbook Partners in Canada. This partnership allows BetMGM to utilize official NFL marks and promote its services on NFL-operated platforms in Canada. Already operational in Ontario since April 2022, BetMGM aims to enhance the NFL fan experience through exclusive offerings and responsible gaming initiatives. This move complements its existing U.S. agreement with the NFL, further solidifying BetMGM's presence in the growing Canadian sports betting market.

MGM Resorts International has expanded its partnership with Major League Baseball (MLB), continuing its role as MLB's first Official Gaming Sponsor. The renewed agreement includes BetMGM as an Official Sports Betting partner, enhancing marketing across MLB platforms and integrating gaming options. MGM Rewards will sponsor the All-Star Celebrity Softball Game and the All-Star Saturday Extra Innings musical performance. BetMGM will use MLB's official statistics for sports betting, promoting responsible gaming measures and collaborating on various events. The partnership aims to engage baseball fans and grow the gaming market.