TAPPP & BetMGM Announce Distribution of BetMGM Gift Cards in Ontario, Canada

Rhea-AI Summary

BetMGM (OTC:GMVHY) and TAPPP have announced the launch of BetMGM gift cards across 2,500 retail locations in Ontario, Canada, marking the first sportsbook-branded gift card in the Canadian market. The program enables players to fund their iGaming and sportsbook accounts through secure PIN redemption, with a $250 weekly deposit limit for prepaid cards in Canada.

The expansion follows BetMGM's successful U.S. gift card program, which launched in September 2021 and has achieved a 99% redemption rate across 15 states. The initiative builds on BetMGM's position as a top-tier operator in Ontario's sports betting and iGaming market, while maintaining focus on responsible gaming through its GameSense integration.

Positive

• First operator to launch sportsbook-branded gift cards in Canada with 2,500 retail locations
• Impressive 99% redemption rate for gift cards in U.S. market
• Established position as top-tier operator in Ontario's betting market
• Strategic expansion of successful U.S. gift card program to new territory

Negative

• $250 weekly deposit limit on prepaid cards may restrict higher-value players
• Increased competition in Ontario's regulated gaming market

First sportsbook-branded gift card launched in Canada across 2,500 retail locations

NEW YORK, July 8, 2025 /PRNewswire/ -- TAPPP, a leader in flexible payment options, and BetMGM, a leading sports betting and iGaming operator, announced today that BetMGM gift cards are available for purchase across the premier retailers of Ontario. BetMGM is the first operator to secure retail distribution for a single-branded gaming gift card in Canada.

"We are constantly seeking new ways to increase the accessibility of our clients' gift card products," said Sandy Agarwal, Founder & CEO at TAPPP. "Securing the distribution of BetMGM gift cards in Ontario is another exciting first for us as it opens up an entirely new country for BetMGM and its retail customers."

The gift card program enables BetMGM players to easily fund their iGaming and sportsbook accounts securely via PIN redemption. BetMGM gift cards have registered an industry-leading 99% redemption rate in the United States, where the program first launched.

Matt Prevost, Chief Revenue Officer, BetMGM, said, "Ontario has proved to be a robust market for sports betting and iGaming with BetMGM as one of the top-tier operators. We are proud to be the first to debut sportsbook-branded gift cards and offer players another convenient way to fund their accounts."

The BetMGM Gift Card Program launched in September 2021 in the United States, via an exclusive partnership with TAPPP. Distribution of the BetMGM gift cards has expanded rapidly with the inclusion of high-profile, U.S. retailers across 15 states.

As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools. 

For more information on BetMGM, follow @BetMGM on X.

For more details on where you can purchase a BetMGM gift card, visit betmgm.ca/giftcard in Canada and betmgm.com/giftcard in the U.S. A $250 weekly deposit limit applies for players using prepaid cards in Canada.

Disclaimer
See BetMGM.com for Terms. 19+ to wager. Please Play Responsibly. If you have questions or concerns about your gambling or someone close to you, please contact ConnexOntario at 1-866-531-2600 to speak to an advisor, free of charge.

About TAPPP

TAPPP is a leading provider of interactive experiences across TV, digital platforms and retail which drive customer acquisition, transactions, engagement, and retention for its clients. The company is an established leader in flexible payment options with a retail network covering all of the United States and Canada, unlocking access to over 50,000 retail doors for media and sports wagering clients. TAPPP's patented MicroApp Platform™ powers real-time content personalization, betting integration, and contextual commerce solutions for leading media and sports brands. 

About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog/

View original content:https://www.prnewswire.com/news-releases/tappp--betmgm-announce-distribution-of-betmgm-gift-cards-in-ontario-canada-302499570.html

SOURCE TAPPP

FAQ

Where can I buy BetMGM gift cards in Ontario?

BetMGM gift cards are available across 2,500 retail locations in Ontario through premier retailers. Specific locations can be found at betmgm.ca/giftcard.

What is the weekly deposit limit for BetMGM gift cards in Ontario?

There is a $250 weekly deposit limit for players using prepaid cards in Canada.

How successful has BetMGM's gift card program been in the United States?

The BetMGM gift card program, launched in September 2021, has achieved an industry-leading 99% redemption rate and has expanded across 15 states.

How do BetMGM gift cards work?

BetMGM gift cards allow players to fund their iGaming and sportsbook accounts securely through PIN redemption, providing a convenient way to add funds to their accounts.

What responsible gaming measures does BetMGM have in place?

BetMGM integrates GameSense, a program developed by the British Columbia Lottery Corporation, providing responsible gaming tools directly through their mobile and desktop platforms.