GN (GN), through its Beltone brand, introduced Beltone Illuminate, a new family of premium hearing aids designed to improve hearing in noisy everyday environments. The devices combine an environmental sound classifier, 4‑microphone beamforming directionality, and Deep Neural Network (DNN) AI noise reduction that automatically adapts to changing soundscapes.
Illuminate features True Directionality and the AcoustIQ engine, which Beltone reports delivers 91% sound‑sensing precision and is 88% more accurate than the closest premium solution. The line, including multiple RIE, CIC, ITC, and ITE styles, will be available in the US from August 20, 2026.
BlueParrott, part of GN (GN.CO), launched the new Pro Series Bluetooth headsets for long-haul professional truck drivers: the Pro B350 and flagship Pro B450. Both use AI-powered voice isolation and block up to 98% of background noise for clearer calls in noisy cabs.
The Pro B450 offers up to 45 hours of talk time, ANC with three listening modes, IP55 protection and premium cushioning. The Pro B350 provides up to 40 hours of talk time, IP54 protection and an ultra-light design. U.S. pricing starts at $169.99, with availability online now and in-store in early June.