Greenlane Appoints Jason Hitchcock as Chief Executive Officer to Advance Digital Asset Treasury Strategy
Rhea-AI Summary
Greenlane (NASDAQ: GNLN) appointed Jason Hitchcock as Chief Executive Officer, effective Feb 18, 2026. Hitchcock brings 15+ years of technology and enterprise revenue experience and DeFi expertise to lead the company’s Digital Asset Treasury (DAT) strategy focused on Berachain.
His mandate includes capital allocation, validator operations, staking, liquidity provisioning, and advancing Greenlane’s goal to be the largest public holder of BERA while adhering to Nasdaq governance and disclosure standards.
Positive
- CEO appointment effective Feb 18, 2026
- 15+ years of technology and revenue-scaling experience
- Company intends to be largest public holder of BERA
Negative
- Treasury strategy concentrated on Berachain/BERA exposure
- Execution constrained by Nasdaq governance and disclosure standards
News Market Reaction – GNLN
In the Feb 18 session, GNLN gained 1.57%, reflecting a mild positive market reaction. Argus tracked a peak move of +3.6% during that session. Argus tracked a trough of -7.5% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jan 29 | Berachain collateral update | Neutral | -1.3% | Berachain added Ethena USDe as approved HONEY collateral alongside other stablecoins. |
| Jan 26 | Validator deployment plan | Neutral | -9.6% | Plan to deploy up to 30M additional BERA into validator infrastructure, totaling up to 50M. |
| Jan 20 | Initial BERA validator move | Neutral | +3.4% | Redeployment of ~20M BERA into two Berachain validators for PoL participation. |
| Dec 15 | Annual meeting results | Neutral | -8.8% | Stockholders elected directors, added Chairman Bruce Linton, and expanded equity plan. |
| Dec 8 | BERA purchase update | Neutral | -4.3% | Disclosed $8M BERA buys, ~8.33M BERA on-chain, and PoL return metrics plus cash reserves. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent Berachain- and treasury-related announcements often coincided with negative or muted next-day price moves, even when expanding digital asset activities.
Over the past few months, Greenlane has pivoted heavily into a Berachain-focused treasury strategy. On Dec 8, 2025 it disclosed $8.0 million of BERA purchases and roughly $32 million in cash and stablecoins dedicated to the strategy, with an estimated PoL return of 30%. Subsequent updates on BERA deployments up to 50 million tokens and collateral changes on Jan 20, 26, and 29, 2026 produced mixed, often negative price reactions. The new CEO appointment fits into this ongoing digital asset treasury build-out.
Key Terms
decentralized finance financial
validator operations technical
staking technical
liquidity provisioning financial
web3 technical
proof of liquidity technical
liquidity providers financial
validators technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
BOCA RATON, Fla., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ: GNLN) today announced the appointment of Jason Hitchcock as its Chief Executive Officer, effective immediately.
Mr. Hitchcock is a technology executive with over 15 years of experience building and scaling revenue engines across SaaS, blockchain infrastructure, and decentralized finance. He joins Greenlane as the Company continues to execute its Berachain-focused Digital Asset Treasury ("DAT") strategy, combining disciplined capital allocation with active ecosystem participation through validator operations, staking, and liquidity provisioning.
Technology Leadership and Enterprise Revenue Growth
Mr. Hitchcock most recently served as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform. In that role, he built and led the company's enterprise go-to-market strategy, scaling a program across more than 150 blockchain networks and structuring channel partnerships to drive developer tool adoption among startups building in web3.
Earlier in his career, Mr. Hitchcock held senior business development and partnership leadership roles at Twitch and Bebo, contributing to platform growth in high-scale digital environments. At Bebo, Mr. Hitchcock was on the founding team and served as Head of Business Development, leading go-to-market strategy across multiple product experiments and helping drive the company's acquisition by Twitch.
Decentralized Finance and Digital Asset Experience
Mr. Hitchcock has been an active participant in decentralized finance since 2020, with hands-on experience deploying capital across decentralized finance protocols for yield generation, liquidity provisioning, and token management. He co-founded Four Moons, a decentralized finance advisory and liquid token investment firm, where he raised two private funds and managed digital asset strategies focused on yield generation through decentralized finance protocols, delivering strong returns through disciplined portfolio construction and active risk oversight.
Jason holds a Bachelor of Arts in Political Science from Carleton College.
Leadership Mandate at Greenlane
As Chief Executive Officer, Mr. Hitchcock will oversee corporate strategy, capital allocation, operational execution, and the continued development of Greenlane's digital asset treasury initiatives. His mandate includes deepening the Company's participation within the Berachain ecosystem across validator infrastructure, staking, and liquidity provisioning, while maintaining governance, disclosure, and risk management standards consistent with a Nasdaq-listed public company.
"I'm excited to lead Greenlane's strategy to accumulate BERA and put our treasury to work within Berachain's Proof of Liquidity ecosystem," said Mr. Hitchcock. "Berachain's PoL mechanism is uniquely designed to reward active liquidity provision rather than passive token lockup—validators, liquidity providers, and stakers all participate in an economic flywheel where network activity drives BGT emissions, protocol incentives, and yield opportunities. Greenlane intends to be the largest public holder of BERA and to use the scale of our position across validators, reward vaults, and liquidity pools to capture yield generated by this flywheel and accelerate our accumulation strategy. Our focus is on disciplined capital deployment, transparent reporting, and building durable long-term value for shareholders."
About Greenlane
Greenlane is a global platform for the development and distribution of premium lifestyle accessories and consumer products through a broad network of specialty and convenience retailers and direct-to-consumer channels. Alongside its operating business, in October 2025, the Company initiated a Berachain-focused digital asset treasury strategy dedicated to acquiring BERA and increasing BERA-per-share through treasury management. The Company is a Berachain ecosystem participant focused on supporting the development and operation of blockchain-based infrastructure, including assets and applications built on Berachain. The Company engages in network staking, liquidity provisioning, and strategic initiatives intended to contribute to the long-term sustainability of decentralized protocols within its portfolio.
About Berachain
Berachain (BERA) is the first blockchain powered by Proof of Liquidity, an extension of Proof of Stake that aligns network security with ecosystem liquidity. Rather than locking tokens in isolation, Berachain's PoL mechanism incentivizes users to provide liquidity to decentralized finance applications and stake receipt tokens in Reward Vaults to earn BGT, a non-transferable governance token. Validators direct BGT emissions to Reward Vaults based on protocol incentives, creating a market-driven flywheel that rewards liquidity providers, validators, and stakers in concert. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—designed to support sustainable on-chain economies. Berachain reports that it has raised
Investor Contact: IR@greenlane.com or PCG Advisory | Kevin McGrath | +1-646-418-7002
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of federal securities laws. These statements include, without limitation, statements regarding the Company's digital asset treasury strategy; participation in the Berachain ecosystem; capital allocation plans; validator and staking activities; and the anticipated contributions of Mr. Hitchcock as Chief Executive Officer.
Forward-looking statements are based on current expectations and involve risks and uncertainties that may cause actual results to differ materially from those expressed or implied. These risks include, among others, volatility in digital asset markets; regulatory developments affecting blockchain networks and digital assets; changes in protocol design or governance; the Company's ability to execute its strategy; capital availability; and other risks described in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements except as required by law.
Cautionary Note Regarding Digital Assets
BERA is a digital asset that is not legal tender, is not backed by any government or central bank, and may be subject to extreme price volatility, regulatory uncertainty and technological risk. Investments in and exposures to digital assets such as BERA are highly speculative and may result in the loss of all or a substantial portion of the invested capital. Protocol parameters and incentive mechanisms may change over time through governance or other processes. The Company's activities involving BERA and other digital assets may not be suitable for all investors and are subject to the risks described in the "Risk Factors" in the Company's Annual Report on Form 10-K filed with the SEC on March 21, 2025, Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 filed with the SEC on November 14, 2025 and in other subsequent filings with the SEC. These filings are available at www.sec.gov.
