Greenlane Appoints Jason Hitchcock as Chief Executive Officer to Advance Digital Asset Treasury Strategy

Greenlane (NASDAQ: GNLN) appointed Jason Hitchcock as Chief Executive Officer, effective Feb 18, 2026.

Rhea-AI Summary

Greenlane (NASDAQ: GNLN) appointed Jason Hitchcock as Chief Executive Officer, effective Feb 18, 2026. Hitchcock brings 15+ years of technology and enterprise revenue experience and DeFi expertise to lead the company’s Digital Asset Treasury (DAT) strategy focused on Berachain.

His mandate includes capital allocation, validator operations, staking, liquidity provisioning, and advancing Greenlane’s goal to be the largest public holder of BERA while adhering to Nasdaq governance and disclosure standards.

Positive

• CEO appointment effective Feb 18, 2026
• 15+ years of technology and revenue-scaling experience
• Company intends to be largest public holder of BERA

Negative

• Treasury strategy concentrated on Berachain/BERA exposure
• Execution constrained by Nasdaq governance and disclosure standards

Argus Feb 18 session

+1.57% close to close Open Argus

Details

News Market Reaction – GNLN

On Feb 18, the day this news came out, GNLN closed 1.57% above the previous close.

Data tracked by StockTitan Argus for the Feb 18 session.

Key Figures

Technology experience: over 15 years Blockchain networks: more than 150 networks

Technology experience

over 15 years

Years building and scaling revenue engines across SaaS and blockchain

Blockchain networks

more than 150 networks

Scope of thirdweb enterprise go-to-market program led by new CEO

Historical Context

5 past events · Latest: Jan 29

5 events

1. Jan 29

   Berachain collateral update

   24h Move

   -1.3%

   Berachain added Ethena USDe as approved HONEY collateral alongside other stablecoins.

2. Jan 26

   Validator deployment plan

   24h Move

   -9.6%

   Plan to deploy up to 30M additional BERA into validator infrastructure, totaling up to 50M.

3. Jan 20

   Initial BERA validator move

   24h Move

   +3.4%

   Redeployment of ~20M BERA into two Berachain validators for PoL participation.

4. Dec 15

   Annual meeting results

   24h Move

   -8.8%

   Stockholders elected directors, added Chairman Bruce Linton, and expanded equity plan.

5. Dec 8

   BERA purchase update

   24h Move

   -4.3%

   Disclosed $8M BERA buys, ~8.33M BERA on-chain, and PoL return metrics plus cash reserves.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

decentralized finance, validator operations, staking, liquidity provisioning, +4 more

8 terms

decentralized finance financial

"Mr. Hitchcock has been an active participant in decentralized finance since 2020..."

Decentralized finance, often called DeFi, is a way of using digital technology to offer financial services like lending, borrowing, and trading without relying on traditional banks or institutions. It operates on open networks where anyone can participate, much like a digital marketplace that runs on shared computer systems. For investors, DeFi provides more direct control over their assets and access to financial activities outside conventional systems.

validator operations technical

"...through validator operations, staking, and liquidity provisioning."

Validator operations are the running and maintenance of the machines or services that check, confirm and add transactions to a blockchain ledger; think of them as the referees or cashiers that keep a digital payment system honest and running. Investors care because validators earn fees and staking rewards but also carry technical and security risks — poor maintenance, downtime, or rule violations can reduce returns or lead to penalties that affect the value of associated tokens.

staking technical

"...through validator operations, staking, and liquidity provisioning."

Staking is the practice of locking up digital tokens to help run a blockchain network in return for rewards, similar to leaving money in a time deposit that pays interest while it’s unavailable. It matters to investors because staking can generate regular income and affect a token’s circulating supply and price, but it also ties up assets and can carry risks like lock-up periods, reduced liquidity, or technical and platform failures.

View in glossary

liquidity provisioning financial

"...through validator operations, staking, and liquidity provisioning."

Liquidity provisioning is the act of making it easy for buyers and sellers to complete trades by keeping assets available to buy or sell quickly, often through market makers or trading programs. It matters to investors because it reduces big price swings and lowers the cost and time to execute trades—think of it as stores keeping popular items on the shelf so customers don’t have to wait or drive up the price.

web3 technical

"...a leading open-source Web3 developer tools and infrastructure platform."

An approach to the internet that uses decentralized technologies (like blockchains and smart contracts) to give users control over data, identity and digital assets instead of relying on a single company. For investors it matters because it enables new business models—token-based ownership, marketplaces and governance structures—but also brings higher volatility, novel revenue streams and regulatory uncertainty, so investment outcomes can be very different from traditional tech.

proof of liquidity technical

"Berachain's PoL mechanism is uniquely designed to reward active liquidity provision..."

Proof of liquidity is documentation or evidence showing that an entity has enough readily available cash or assets that can be quickly converted to cash to meet short-term obligations or to support trading activity. For investors, it matters because it reduces the risk that the company, fund, or market will run out of cash, default on payments, or face sudden price swings; think of it as a bank statement proving there’s money in the checking account before making a big purchase.

liquidity providers financial

"...validators, liquidity providers, and stakers all participate in an economic flywheel..."

Liquidity providers are firms, trading desks, or automated systems that constantly offer to buy and sell a security so other market participants can trade quickly. They matter to investors because they reduce the gap between buy and sell prices, lower transaction costs, and make it less likely you’ll be unable to trade at a fair price. Think of them as extra hands at a busy market counter that keep trades flowing smoothly and prices more predictable.

validators technical

"Greenlane intends to be the largest public holder of BERA and to use the scale of our position across validators..."

Validators are people or organizations that check and confirm that information, transactions, or claims are accurate and meet required rules or standards. Their approval reduces risk and boosts trust in a company’s reports, deals, or product claims—much like an inspector signing off on a building—so their involvement can affect credibility, regulatory standing and, ultimately, investor confidence in the stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

BOCA RATON, Fla., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ: GNLN) today announced the appointment of Jason Hitchcock as its Chief Executive Officer, effective immediately.

Mr. Hitchcock is a technology executive with over 15 years of experience building and scaling revenue engines across SaaS, blockchain infrastructure, and decentralized finance. He joins Greenlane as the Company continues to execute its Berachain-focused Digital Asset Treasury ("DAT") strategy, combining disciplined capital allocation with active ecosystem participation through validator operations, staking, and liquidity provisioning.

Technology Leadership and Enterprise Revenue Growth

Mr. Hitchcock most recently served as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform. In that role, he built and led the company's enterprise go-to-market strategy, scaling a program across more than 150 blockchain networks and structuring channel partnerships to drive developer tool adoption among startups building in web3.

Earlier in his career, Mr. Hitchcock held senior business development and partnership leadership roles at Twitch and Bebo, contributing to platform growth in high-scale digital environments. At Bebo, Mr. Hitchcock was on the founding team and served as Head of Business Development, leading go-to-market strategy across multiple product experiments and helping drive the company's acquisition by Twitch.

Decentralized Finance and Digital Asset Experience

Mr. Hitchcock has been an active participant in decentralized finance since 2020, with hands-on experience deploying capital across decentralized finance protocols for yield generation, liquidity provisioning, and token management. He co-founded Four Moons, a decentralized finance advisory and liquid token investment firm, where he raised two private funds and managed digital asset strategies focused on yield generation through decentralized finance protocols, delivering strong returns through disciplined portfolio construction and active risk oversight.

Jason holds a Bachelor of Arts in Political Science from Carleton College.

Leadership Mandate at Greenlane

As Chief Executive Officer, Mr. Hitchcock will oversee corporate strategy, capital allocation, operational execution, and the continued development of Greenlane's digital asset treasury initiatives. His mandate includes deepening the Company's participation within the Berachain ecosystem across validator infrastructure, staking, and liquidity provisioning, while maintaining governance, disclosure, and risk management standards consistent with a Nasdaq-listed public company.

"I'm excited to lead Greenlane's strategy to accumulate BERA and put our treasury to work within Berachain's Proof of Liquidity ecosystem," said Mr. Hitchcock. "Berachain's PoL mechanism is uniquely designed to reward active liquidity provision rather than passive token lockup—validators, liquidity providers, and stakers all participate in an economic flywheel where network activity drives BGT emissions, protocol incentives, and yield opportunities. Greenlane intends to be the largest public holder of BERA and to use the scale of our position across validators, reward vaults, and liquidity pools to capture yield generated by this flywheel and accelerate our accumulation strategy. Our focus is on disciplined capital deployment, transparent reporting, and building durable long-term value for shareholders."

About Greenlane

Greenlane is a global platform for the development and distribution of premium lifestyle accessories and consumer products through a broad network of specialty and convenience retailers and direct-to-consumer channels. Alongside its operating business, in October 2025, the Company initiated a Berachain-focused digital asset treasury strategy dedicated to acquiring BERA and increasing BERA-per-share through treasury management. The Company is a Berachain ecosystem participant focused on supporting the development and operation of blockchain-based infrastructure, including assets and applications built on Berachain. The Company engages in network staking, liquidity provisioning, and strategic initiatives intended to contribute to the long-term sustainability of decentralized protocols within its portfolio.

About Berachain

Berachain (BERA) is the first blockchain powered by Proof of Liquidity, an extension of Proof of Stake that aligns network security with ecosystem liquidity. Rather than locking tokens in isolation, Berachain's PoL mechanism incentivizes users to provide liquidity to decentralized finance applications and stake receipt tokens in Reward Vaults to earn BGT, a non-transferable governance token. Validators direct BGT emissions to Reward Vaults based on protocol incentives, creating a market-driven flywheel that rewards liquidity providers, validators, and stakers in concert. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—designed to support sustainable on-chain economies. Berachain reports that it has raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, Polychain Capital, Samsung Next, Laser Digital by Nomura, Goldentree Asset Management, SBI VC Trade and more.

Investor Contact: IR@greenlane.com or PCG Advisory | Kevin McGrath | +1-646-418-7002

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of federal securities laws. These statements include, without limitation, statements regarding the Company's digital asset treasury strategy; participation in the Berachain ecosystem; capital allocation plans; validator and staking activities; and the anticipated contributions of Mr. Hitchcock as Chief Executive Officer.

Forward-looking statements are based on current expectations and involve risks and uncertainties that may cause actual results to differ materially from those expressed or implied. These risks include, among others, volatility in digital asset markets; regulatory developments affecting blockchain networks and digital assets; changes in protocol design or governance; the Company's ability to execute its strategy; capital availability; and other risks described in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements except as required by law.

Cautionary Note Regarding Digital Assets

BERA is a digital asset that is not legal tender, is not backed by any government or central bank, and may be subject to extreme price volatility, regulatory uncertainty and technological risk. Investments in and exposures to digital assets such as BERA are highly speculative and may result in the loss of all or a substantial portion of the invested capital. Protocol parameters and incentive mechanisms may change over time through governance or other processes. The Company's activities involving BERA and other digital assets may not be suitable for all investors and are subject to the risks described in the "Risk Factors" in the Company's Annual Report on Form 10-K filed with the SEC on March 21, 2025, Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 filed with the SEC on November 14, 2025 and in other subsequent filings with the SEC. These filings are available at www.sec.gov.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is Jason Hitchcock and when did Greenlane (GNLN) name him CEO?

Jason Hitchcock was named Chief Executive Officer effective Feb 18, 2026. According to the company, he has 15+ years of technology and enterprise revenue experience, plus hands-on decentralized finance background leading capital deployment and go-to-market efforts.

What is Greenlane's Digital Asset Treasury strategy under CEO Jason Hitchcock?

Greenlane's DAT strategy focuses on accumulating and deploying BERA through validators, staking, and liquidity provisioning. According to the company, the plan pairs disciplined capital allocation with active ecosystem participation to generate yield and grow the treasury.

How will Greenlane (GNLN) use BERA as part of its treasury under the new CEO?

Greenlane intends to accumulate BERA and scale positions across validators, reward vaults, and liquidity pools. According to the company, this aims to capture yield from Berachain's Proof of Liquidity economic flywheel while emphasizing transparent reporting.

Does Jason Hitchcock have decentralized finance experience relevant to Greenlane's strategy?

Yes, Hitchcock has active DeFi experience since 2020, including founding a DeFi advisory and raising two private funds. According to the company, he has managed digital asset strategies focused on yield, liquidity provisioning, and disciplined risk oversight.

What governance or disclosure commitments did Greenlane (GNLN) make with the CEO appointment?

Greenlane said it will maintain governance, disclosure, and risk management consistent with a Nasdaq-listed company. According to the company, DAT initiatives will operate within those standards while pursuing validator and staking activities on Berachain.