Greenlane Appoints Rob Shields as Chief Growth Officer

Rhea-AI Summary

Greenlane Holdings (NASDAQ:GNLN) has appointed Rob Shields as its new Chief Growth Officer. Shields brings over 30 years of experience in growing consumer and business technology brands. Previously serving as President and Country Head at MOOMOO Financial Canada and Chief Marketing, Customer Experience & Sales Officer at Questrade, Shields will now lead strategic growth initiatives focusing on expanding Greenlane's market reach and driving business development.

At Questrade, he managed 227 marketing and sales professionals and oversaw operations for over $30 billion in assets. His prior experience includes senior positions at Paymi, Pinpoint Marketing Partners, Canadian Tire , Hudson's Bay Company, and Aeroplan. Shields has been serving as a consultant for Greenlane before this appointment.

Positive

• Appointment of experienced executive with 30+ years in scaling businesses
• Prior leadership experience managing large teams (227 professionals)
• Track record of handling significant operations ($30B+ in assets at Questrade)
• Familiarity with company operations through previous consulting role

Negative

• None.

Experienced executive in scaling business and growing revenue

BOCA RATON, FL / ACCESSWIRE / December 23, 2024 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it that Rob Shields has been appointed to the new role of Greenlane's Chief Growth Officer (CGO), effective (Date). Shields has served as a consultant for Greenlane since (Date).

Shields is a trusted global sales and marketing leader with over 30 years of experience in growing purpose-driven consumer and business technology brands. In his new role, Shields will lead strategic growth initiatives focusing on expanding Greenlane's market reach, driving business development, and enhancing customer relationships. He is known for his strategic leadership, unwavering focus on consumer-centric innovation and commitment to ongoing transformation efforts. He joins Greenlane from MOOMOO Financial Canada, a leading online trading platform with over 24 million users, where, as President and Country Head, he was responsible for all aspects of market entry and expansion across Canada including regulatory,legal, human resources, marketing, and financial operations. Prior to joining MOOMOO Financial, Shields was Chief Marketing, Customer Experience & Sales Officer, at Questrade, one of Canada's leading, non-bank online brokerages with over $30 billion in assets under administration. Reporting directly to the CEO, Shields was accountable for 227 marketing and sales professionals and responsible for generating full funnel KPIs from awareness to conversion and revenue growth. Prior to Questrade, he held various senior sales, marketing and product development positions at Paymi, Pinpoint Marketing Partners, Canadian Tire Corporation, Hudson's Bay Company and Aeroplan. Shields began his career with Deloitte Consulting.

"I am delighted to welcome Rob to Greenlane in the newly created role of Chief Growth Officer. Rob possesses an impressive blend of global marketing, strategy, brand management, and product development. Having worked alongside him in his capacity as a consultant to the company, I know he is the right mission-driven leader who will help positively impact the customers we serve while identifying new pathways for growth," said Barbara Sher, Chief Executive Officer for Greenlane. "It is an exciting time for the company, and I am thrilled to have Rob's expertise on our team as we continue to look for ways to evolve our business in line with shifting consumer and category trends to seek to ensure long-term, sustainable industry-leading growth"

"I'm thrilled to be joining Greenlane at an exciting time in its journey," said Rob Shields. "There is tremendous growth potential in front of this company, and I'm honored to have the opportunity to build on the great work already started by the team to deliver on this potential. Together, we will build on the strong growth plan underway for Greenlane by leveraging existing and new competencies for our stakeholders."

About Greenlane Holdings, Inc.

Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.

We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com.

For additional information, please visit: https://investor.gnln.com. For additional information, please visit: https://gnln.com/.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.

Investor Contact:

IR@greenlane.com

or

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Greenlane Holdings, Inc.

View the original press release on accesswire.com

FAQ

What is Rob Shields' role at Greenlane Holdings (GNLN)?

Rob Shields has been appointed as Chief Growth Officer (CGO) at Greenlane Holdings, where he will lead strategic growth initiatives, expand market reach, drive business development, and enhance customer relationships.

What was Rob Shields' previous experience before joining GNLN?

Before joining Greenlane, Shields was President and Country Head at MOOMOO Financial Canada and Chief Marketing, Customer Experience & Sales Officer at Questrade, where he managed $30B+ in assets and 227 professionals.

How long has Rob Shields been associated with Greenlane (GNLN)?

Rob Shields served as a consultant for Greenlane before being appointed as Chief Growth Officer.

What are Rob Shields' main responsibilities as GNLN's Chief Growth Officer?

As CGO, Shields will focus on expanding Greenlane's market reach, driving business development, enhancing customer relationships, and implementing strategic growth initiatives.

What industries has Rob Shields worked in before joining GNLN?

Shields has worked across various industries including financial services (MOOMOO Financial, Questrade), retail (Canadian Tire, Hudson's Bay), and consulting (Deloitte), with experience in marketing, sales, and product development.