Greenlane Selects JointCommerce as its B2C E-Commerce Digital Marketing Platform
Greenlane Holdings (Nasdaq:GNLN), a leading seller of premium cannabis accessories and vaporization products, has selected JointCommerce as its B2C e-commerce digital marketing platform. The initial deployment has been completed on vapor.com, with additional implementations planned.
JointCommerce brings significant expertise in cannabis digital marketing, featuring a platform with over 200 million first-party canna-curious audience profiles, more than 150 Cannabis advertising partners in the US, and a track record of over 500 successful marketing campaigns. The platform will help Greenlane deliver compliant digital marketing solutions and accelerate growth of its premium cannabis brands and wellness products.
Greenlane Holdings (Nasdaq:GNLN), un importante venditore di accessori premium per cannabis e prodotti per vaporizzazione, ha scelto JointCommerce come piattaforma di marketing digitale e-commerce B2C. Il primo lancio è stato completato su vapor.com, con ulteriori implementazioni previste.
JointCommerce offre una significativa esperienza nel marketing digitale per la cannabis, con una piattaforma che conta oltre 200 milioni di profili di pubblico canna-curioso di prima parte, più di 150 partner pubblicitari nel settore cannabis negli Stati Uniti e un record di oltre 500 campagne di marketing di successo. La piattaforma aiuterà Greenlane a fornire soluzioni di marketing digitale conformi e a accelerare la crescita dei suoi marchi premium di cannabis e prodotti per il benessere.
Greenlane Holdings (Nasdaq:GNLN), un vendedor líder de accesorios premium para cannabis y productos de vaporización, ha seleccionado a JointCommerce como su plataforma digital de marketing e-commerce B2C. La implementación inicial se completó en vapor.com, con más implementaciones planificadas.
JointCommerce aporta una gran experiencia en marketing digital de cannabis, con una plataforma que cuenta con más de 200 millones de perfiles de audiencia canna-curiosos de primera mano, más de 150 socios publicitarios de cannabis en EE. UU. y un historial de más de 500 campañas exitosas de marketing. La plataforma ayudará a Greenlane a ofrecer soluciones de marketing digital conformes y a acelerar el crecimiento de sus marcas premium de cannabis y productos de bienestar.
Greenlane Holdings (Nasdaq:GNLN)는 프리미엄 대마초 액세서리 및 베이퍼라이제이션 제품을 판매하는 선도 기업으로, B2C 전자상거래 디지털 마케팅 플랫폼으로 JointCommerce를 선정했습니다. 초기 배포는 vapor.com에서 완료되었으며, 추가 구현도 계획 중입니다.
JointCommerce는 대마초 디지털 마케팅 분야에서 풍부한 전문성을 보유하고 있으며, 2억 명 이상의 1차 관객 프로필, 미국 내 150개 이상의 대마초 광고 파트너, 500건 이상의 성공적인 마케팅 캠페인 실적을 자랑하는 플랫폼을 제공합니다. 이 플랫폼은 Greenlane가 규정을 준수하는 디지털 마케팅 솔루션을 제공하고 프리미엄 대마초 브랜드 및 웰니스 제품의 성장을 가속화하는 데 도움을 줄 것입니다.
Greenlane Holdings (Nasdaq:GNLN), un vendeur majeur d'accessoires premium pour le cannabis et de produits de vaporisation, a choisi JointCommerce comme plateforme de marketing digital e-commerce B2C. Le déploiement initial a été réalisé sur vapor.com, avec d'autres mises en œuvre prévues.
JointCommerce apporte une expertise significative en marketing digital du cannabis, avec une plateforme comptant plus de 200 millions de profils d'audience canna-curieuse de première main, plus de 150 partenaires publicitaires dans le secteur du cannabis aux États-Unis, et un historique de plus de 500 campagnes marketing réussies. La plateforme aidera Greenlane à fournir des solutions de marketing digital conformes et à accélérer la croissance de ses marques premium de cannabis et de ses produits bien-être.
Greenlane Holdings (Nasdaq:GNLN), ein führender Anbieter von hochwertigen Cannabis-Zubehör und Vaporizer-Produkten, hat JointCommerce als seine B2C E-Commerce Digital-Marketing-Plattform ausgewählt. Die erste Implementierung wurde auf vapor.com abgeschlossen, weitere sind geplant.
JointCommerce verfügt über umfangreiche Expertise im digitalen Cannabis-Marketing und bietet eine Plattform mit über 200 Millionen First-Party-Canna-Curious-Zielgruppenprofilen, mehr als 150 Cannabis-Werbepartnern in den USA und einer Erfolgsbilanz von über 500 erfolgreichen Marketingkampagnen. Die Plattform wird Greenlane dabei unterstützen, konforme digitale Marketinglösungen bereitzustellen und das Wachstum seiner Premium-Cannabis-Marken und Wellness-Produkte zu beschleunigen.
- Partnership with JointCommerce provides access to 200 million first-party consumer profiles
- Access to network of 150+ Cannabis advertising partners in US
- Improved digital marketing capabilities for accelerating brand growth
- Enhanced ability to target and engage cannabis consumers compliantly
- None.
Insights
Greenlane's partnership with JointCommerce gives them access to 200M cannabis consumer profiles and advanced marketing tools in a restricted advertising environment.
Greenlane's selection of JointCommerce as its digital marketing platform represents a strategic shift in how the company plans to grow its B2C e-commerce operations. This partnership addresses a fundamental challenge in the cannabis accessories space: the difficulty of effectively marketing products amid strict advertising restrictions.
The value proposition here is substantial. JointCommerce brings three key assets to Greenlane: (1) access to over 200 million first-party "canna-curious" consumer profiles, (2) relationships with 150+ cannabis advertising partners, and (3) proprietary demand-side and consumer data platforms specifically designed for cannabis marketing compliance.
The initial deployment on vapor.com serves as a proof-of-concept, with Greenlane indicating plans to expand this approach across their other direct-to-consumer channels. For a company selling premium accessories, effective digital marketing is crucial for communicating product differentiation and justifying higher price points.
What makes this partnership particularly valuable is JointCommerce's specialized experience navigating the complex compliance landscape of cannabis marketing. Their platform essentially provides Greenlane with a compliant "walled garden" for targeted advertising, similar to what mainstream brands enjoy on platforms like Facebook or Google, which typically restrict cannabis-adjacent advertising.
This move signals Greenlane's recognition that growth in the premium cannabis accessories segment requires sophisticated consumer targeting beyond traditional marketing channels. The 500+ successful campaigns JointCommerce has already executed provides empirical evidence of their platform's effectiveness in this specialized market.
JointCommerce is the leading cannabis consumer data and digital advertising technology platform built to help cannabis brands drive online sales with measurable results
Initial deployment completed on Company's vapor.com website with others to follow
BOCA RATON, FLORIDA / ACCESS Newswire / July 14, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it has selected JointCommerce as its B2C e-commerce digital marketing platform. Greenlane will utilize JointCommerce's custom-built software platform and proprietary data tools to deliver compliant digital marketing solutions to help accelerate scalable, sustainable growth of the Company's premium cannabis brands and wellness products.
"JointCommerce's experience in B2C marketing is paramount for us. The unique balance they bring to the table from strategy to creative to technology are key requirements in our success and speed to market," said Barbara Sher, Chief Executive Officer for Greenlane. "The JointCommerce team's capabilities are already helping us to stand apart from the competition--delivering clear and concise messaging, beautiful creative, deploying smooth rollouts, and successfully implementing ways to connect, engage and emotionally resonate with audiences who are looking for premium cannabis and wellness products."
JointCommerce has developed an advanced Demand Side Platform and Consumer Data Platform designed to maximize advertising effectiveness to help brands successfully navigate strict advertising restrictions, find new customers, and boost sales growth. Today, the JointCommerce platform has over 200 million 1st party canna-curious audience profiles and known purchasers, in excess of 150 Cannabis advertising partners in the US, and has delivered over 500 successful marketing campaigns for brands and retailers.
About Greenlane Holdings, Inc.
Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.
We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com.
For additional information, please visit: https://investor.gnln.com. For additional information, please visit: https://gnln.com/.
Investor Contact:
or
PCG Advisory
Kevin McGrath
+1-646-418-7002
kevin@pcgadvisory.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-lookingstatements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
SOURCE: Greenlane Holdings, Inc.
View the original press release on ACCESS Newswire
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