Generac Promotes Amanda Teder to Chief Marketing Officer

Rhea-AI Summary

Generac Holdings (NYSE: GNRC) has promoted Amanda Teder to Chief Marketing Officer from her previous role as Executive Vice President of Marketing. During her two-year tenure at Generac, Teder has led marketing, communications, digital initiatives, data and analytics, pricing, and customer experience across residential and industrial divisions.

Prior to joining Generac in 2022, Teder served as vice president of B2B2C Marketing, North America at Michelin and held various leadership positions at Procter & Gamble for nearly 20 years. She holds a Bachelor of Science from Purdue University and an MBA from the University of Chicago.

WAUKESHA, Wis., Dec. 9, 2024 /PRNewswire/ -- Generac Holdings, Inc. (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, today announced the promotion of Amanda Teder to Chief Marketing Officer. Amanda previously served as Executive Vice President of Marketing.

"Amanda is playing an instrumental role in the future growth for Generac and supporting our strategy to Power a Smarter World," said Aaron Jagdfeld, Generac's President and CEO. "Since joining the organization two years ago, she has built a world-class marketing organization leading marketing, communications, digital, data and analytics, pricing, and supporting the next-generation customer experience across our residential and industrial divisions. Her leadership will continue to be invaluable as we support the growth of our core Consumer Power and Commercial & Industrial businesses and grow in Energy Technology."

"I'm proud of the great work of our marketing team and look forward to building on the momentum of the past two years by continuing to focus on growth opportunities, our consumer experience and our journey as a total energy solutions company," said Teder. 

Prior to joining Generac in 2022, Amanda served as vice president of B2B2C Marketing, North America for Michelin. Previously, Ms. Teder held multiple leadership roles at Procter & Gamble over almost 20 years including leading North America Oral-B and leading North America Retailer Marketing across the company's brands and retailers. Ms. Teder holds a Bachelor of Science degree from Purdue University and an M.B.A. from the University of Chicago.

About Generac
Generac Holdings, Inc. (NYSE: GNRC) is a leading energy technology company that provides advanced power grid software solutions, backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms and engine- and battery-powered tools and equipment. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.

Media Contact: Jonathan Stern
Jonathan.Stern@generac.com
Phone: 312-402-7167

View original content to download multimedia:https://www.prnewswire.com/news-releases/generac-promotes-amanda-teder-to-chief-marketing-officer-302325591.html

SOURCE Generac Power Systems, Inc.

FAQ

When was Amanda Teder promoted to CMO at Generac (GNRC)?

Amanda Teder was promoted to Chief Marketing Officer at Generac (GNRC) on December 9, 2024.

What was Amanda Teder's previous role at Generac (GNRC)?

Before her promotion to CMO, Amanda Teder served as Executive Vice President of Marketing at Generac (GNRC).

How long has Amanda Teder been with Generac (GNRC)?

Amanda Teder has been with Generac (GNRC) for two years, joining the company in 2022.

What were Amanda Teder's responsibilities at Generac (GNRC)?

At Generac (GNRC), Amanda Teder led marketing, communications, digital initiatives, data and analytics, pricing, and customer experience across residential and industrial divisions.