Garmin unveils 360-degree sonar with revolutionary Spy Pole
Rhea-AI Summary
Garmin (NYSE: GRMN) introduced the GT360UHD 360-degree scanning sonar paired with a motorized Spy Pole, offering 2D/3D birds-eye imaging, True Motion GPS integration, LiveScope compatibility, and scan buffering. Bundled transducer+42" or 49" Spy Pole SRP: $2,999.98 and $3,199.98. Spy Pole standalone SRP: $1,999.99 (42") and $2,199.99 (49"). Products debut at the 2026 Bassmaster Classic March 13-15 and are available on garmin.com starting March 13.
Positive
- 360-degree 2D and 3D imaging around the boat
- LiveScope integration with SpyLock and SpyScan control
- Bundled transducer + Spy Pole pricing ($2,999.98 and $3,199.98)
- Available for purchase on garmin.com starting March 13, 2026
Negative
- High suggested retail prices may limit near-term consumer adoption
- Requires compatible Garmin chartplotter or Force trolling motor for full features
News Market Reaction – GRMN
On the day this news was published, GRMN declined 0.53%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Before this marine product launch, GRMN was down 0.35% while peers were mixed: KEYS +5.26%, TDY +2.07%, TRMB +1.76%, COHR +6.74%, and FTV -0.14%. Momentum scanner also flagged COHR and MKSI moving up, suggesting GRMN’s action was more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 03 | Brand/community program | Neutral | -1.8% | Launch of Garmin Community Champions recognition program at marathon series. |
| Feb 25 | Usage/report update | Neutral | +0.2% | Release of 2025 inReach SOS incident trends and usage statistics. |
| Feb 18 | Earnings results | Positive | +9.4% | Record Q4 and FY 2025 revenue, EPS growth, dividend raise and buyback. |
| Feb 17 | Product launch | Positive | +1.0% | Introduction of Garmin Catalyst 2 racetrack performance optimizer device. |
| Feb 17 | Product launch | Positive | +1.0% | Launch of zūmo XT3 motorcycle GPS with multiple configurations and pricing. |
Positive earnings and product launches have often coincided with upward price reactions, while softer or neutral-brand news has seen mixed or negative moves.
In the last few months, Garmin has combined strong financial performance with a steady stream of product and brand initiatives. Record Q4 and fiscal 2025 results on Feb 18, 2026 drove a 9.44% gain, while consumer products like Catalyst 2 and zūmo XT3 on Feb 17, 2026 saw modest +1.04% reactions. Community and report-oriented news in late February and early March had flat to negative impacts. Today’s marine-focused hardware launch fits the pattern of ongoing product innovation.
Market Pulse Summary
This announcement introduces a new 360-degree sonar system and motorized Spy Pole aimed at serious anglers, with bundles priced at $2,999.98 and $3,199.98. It extends Garmin’s pattern of hardware innovation following record FY 2025 results and recent launches in automotive and motorsports. Historically, major earnings and notable product news have often coincided with positive moves, while community or report-oriented releases saw mixed reactions. Investors may monitor adoption, marine segment performance, and future product refreshes.
Key Terms
transducer technical
chartplotter technical
trolling motor technical
anchor lock technical
AI-generated analysis. Not financial advice.
New GT360UHD transducer and first-of-its-kind Spy Pole help anglers see underwater like never before
"Garmin's new 360 sonar solution will revolutionize how anglers fish once again. The added situational awareness of 360-degree imaging – coupled with the increased precision and convenience of the Spy Pole – makes it easier than ever to search for and target fish. Layer in LiveScope™ live sonar and you have an enhanced sonar system that's second-to-none."
–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
See underwater imagery in every direction with 360-degree sonar
- Unlock the toughest underwater hiding spots with OneVü™ sonar – crisp, clear 360-degree imagery of what's below the boat in 2D and 3D views – with the GT360UHD transducer mounted to Spy Pole.
- Built-in True Motion technology seamlessly integrates with GPS to maintain the sonar's true position so anglers can move around structure without losing track of where the fish are.
- Scan and store up to a football-field size of sonar imagery with a continuously updated buffer.
- Customize the color, dial in the settings and engage auto, manual or constant scans with on-screen chartplotter controls on compatible Garmin chartplotters.
- Add LiveScope live sonar to unlock an all-new 3D view on a single display, as well as a beam overlay to see where LiveScope is pointed in 2D mode.
- Thanks to Spy Pole, anglers can take full command of their 360-degree sonar—completely independent of the trolling motor.
- Wirelessly execute smooth, fast and quiet control with Spy Pole's included low-profile wireless foot control, rod-mountable gesture remote or through a dedicated control bar on a compatible Garmin chartplotter.
- The GT360UHD transducer comes bundled with a 42" Spy Pole or a 49" Spy Pole for a suggested retail price of
$2,999.98 $3,199.98
Motorized live sonar control
- With Spy Pole, anglers can steer a LiveScope transducer with unmatched accuracy and initiate scans with ease; lock LiveScope sonar on any point with SpyLock™ technology or automatically sweep back and forth to find fish in SpyScan™ mode.
- Securely route transducer cables through the pole shaft for ultimate cable protection.
- Easily mount and dismount Spy Pole from a Force® or Force Pro trolling motor or gunnel mount (sold separately) with the quick-release system.
- Synchronize the speed and direction of a Force Pro trolling motor and control the Spy Pole from the foot pedal of the trolling motor through SpyLink™ technology—and maintain control even when the trolling motor is in anchor lock.
- Spy Pole is available with a 42" or 49" length for a suggested retail price of
$1,999.99 $2,199.99
"Since the introduction of LiveScope, anglers have been dreaming of a way to control their LiveScope independently of their trolling motor. With Spy Pole, that's now possible, and you can even control your LiveScope while in anchor lock – that's a true game changer for the way I fish."
–Justin Hamner, Garmin Pro Angler and 2024 Bassmaster Classic Champion
Garmin's new 360-degree sonar solution with Spy Pole will debut in the Garmin booth (#9204) at the 2026 Bassmaster Classic, held March 13-15 on the Tennessee River in
Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the 11th consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). For more information, visit the Garmin Newsroom, email our media team, connect with @garminfishhunt on social, or follow the Garmin blog.
1Based on 2024 sales.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2025, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). Copies of such Form 10-K are available at https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made, and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACT:
Carly Hysell
913-397-8200
media.relations@garmin.com
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SOURCE Garmin International, Inc.
FAQ
When will Garmin (GRMN) 360-degree sonar with Spy Pole be available to buy?
What is included and the price of Garmin's GT360UHD bundle (GRMN)?
How does Spy Pole improve LiveScope control for anglers using GRMN gear?
Which Garmin devices are required to use full features of the 360-degree sonar (GRMN)?
What imaging and recording capabilities does the GT360UHD 360-degree sonar offer (GRMN)?
