Goodyear and GameStop Take Gaming to New Heights for 100th Anniversary Showdown in the Sky

Goodyear (NYSE:GT) celebrated its blimp's 100th anniversary with a unique gaming collaboration featuring GameStop.

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Goodyear (NYSE:GT) celebrated its blimp's 100th anniversary with a unique gaming collaboration featuring GameStop. The event showcased the world's first Pokémon battle at 1,000 feet altitude aboard the Goodyear Blimp Wingfoot Three over Los Angeles.

The aerial gaming event featured notable participants including YouTuber Casey Neistat, Oculus VR founder Palmer Luckey, ModRetro CEO Torin Herndon, and GameStop's Head of Social Media Joe Fonicello. The battle utilized ModRetro's Chromatic handheld gaming console.

While the official blimp anniversary was marked on June 3, 2025, Goodyear plans to continue celebratory events and collaborations throughout the year.

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LOS ANGELES, Aug. 7, 2025 /PRNewswire/ -- As part of Goodyear's 100^th anniversary celebration, history was made over the skies of Los Angeles as the Goodyear Blimp, Wingfoot Three, teamed up with GameStop to host the world's first Pokémon battle 1,000 feet above the city.

At the center of this aerial showdown was famed YouTuber Casey Neistat, who took the battle sky-high using pioneering technologist Palmer Luckey's passion project: ModRetro's Chromatic handheld gaming console.

Joining the battle as special guest trainers were the Oculus VR founder Palmer Luckey, ModRetro CEO and co-founder Torin Herndon, and Head of Social Media for GameStop, Joe Fonicello.

The photos and videos – and winners - from these historic bouts were shared on @gamestop, @goodyearblimp and @caseyneistat social channels following the content capture.

This collaboration is part of the Goodyear Blimp 100^th anniversary celebration taking place throughout 2025. While the official anniversary date was on June 3, 2025, blimp fans can look forward to exciting appearances and collaborations all year long.

About The Goodyear Tire & Rubber Company

Goodyear (NASDAQ: GT) is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

CONTACT: 
LEAH EATON
LEAH_EATON@GOODYEAR.COM   

MEDIA@GAMESTOP.COM

 

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SOURCE The Goodyear Tire & Rubber Company

FAQ

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What did Goodyear do for its blimp's 100th anniversary with GameStop?

Goodyear hosted the world's first Pokémon battle 1,000 feet in the air aboard the Goodyear Blimp Wingfoot Three, featuring notable participants including Casey Neistat and Palmer Luckey.

When is Goodyear's blimp 100th anniversary date?

The official Goodyear Blimp 100th anniversary date was June 3, 2025, though celebrations will continue throughout the year.

Who participated in Goodyear's aerial gaming event?

The event featured YouTuber Casey Neistat, Oculus VR founder Palmer Luckey, ModRetro CEO Torin Herndon, and GameStop's Head of Social Media Joe Fonicello.

Where can I find content from Goodyear's aerial gaming event?

Photos and videos from the event were shared on the official social media channels of @gamestop, @goodyearblimp, and @caseyneistat.