Goodyear Assurance MaxLife 2: Goodyear's Longest-Lasting Tire Now Available in U.S. and Canada
Goodyear Tire & Rubber Company (NASDAQ: GT) has launched its Assurance MaxLife 2, their longest-lasting premium all-season tire, now available in the United States and Canada. The tire comes with an impressive 85,000-mile limited treadlife warranty and is designed for a wide range of vehicles including luxury SUVs, family sedans, and crossovers.
The new tire features Goodyear's proprietary TredLife Technology, combining enhanced tread compound and innovative pattern for long-lasting performance. Available in 58 sizes, the Assurance MaxLife 2 fits popular vehicles like BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer, and Toyota RAV4. The tire includes four deep tread grooves, zigzag sipes for grip, and a built-in Wear Gauge for tread monitoring.
Goodyear Tire & Rubber Company (NASDAQ: GT) ha lanciato il suo Assurance MaxLife 2, il suo pneumatico premium all-season con la durata più lunga, ora disponibile negli Stati Uniti e in Canada. Questo pneumatico offre una straordinaria garanzia limitata di durata del battistrada di 85.000 miglia ed è progettato per una vasta gamma di veicoli, inclusi SUV di lusso, berline familiari e crossover.
Il nuovo pneumatico incorpora la tecnologia proprietaria di Goodyear, la TredLife Technology, che combina una mescola migliorata del battistrada con un disegno innovativo per garantire prestazioni durature. Disponibile in 58 misure, l’Assurance MaxLife 2 si adatta a veicoli popolari come BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer e Toyota RAV4. Il pneumatico presenta quattro scanalature profonde, lamelle a zigzag per una migliore aderenza e un indicatore di usura integrato per monitorare il battistrada.
Goodyear Tire & Rubber Company (NASDAQ: GT) ha lanzado su Assurance MaxLife 2, su neumático premium para todas las estaciones con mayor duración, ahora disponible en Estados Unidos y Canadá. Este neumático ofrece una impresionante garantía limitada de vida útil del dibujo de 85,000 millas y está diseñado para una amplia variedad de vehículos, incluyendo SUVs de lujo, sedanes familiares y crossovers.
El nuevo neumático cuenta con la tecnología exclusiva de Goodyear, TredLife Technology, que combina un compuesto mejorado del dibujo con un patrón innovador para un rendimiento duradero. Disponible en 58 tamaños, el Assurance MaxLife 2 se adapta a vehículos populares como BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer y Toyota RAV4. El neumático incluye cuatro ranuras profundas, sierras en zigzag para mejor agarre y un indicador de desgaste incorporado para monitorear el dibujo.
굿이어 타이어 앤 러버 컴퍼니(NASDAQ: GT)가 미국과 캐나다에서 출시한 가장 오래 지속되는 프리미엄 올시즌 타이어인 Assurance MaxLife 2를 선보였습니다. 이 타이어는 인상적인 85,000마일 제한 트레드 수명 보증을 제공하며, 고급 SUV, 가족용 세단, 크로스오버 등 다양한 차량에 적합하게 설계되었습니다.
새 타이어는 굿이어 고유의 TredLife 기술을 적용하여 향상된 트레드 컴파운드와 혁신적인 패턴을 결합해 오래가는 성능을 자랑합니다. 58가지 크기로 제공되며, BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer, Toyota RAV4 등 인기 차량에 적합합니다. 타이어에는 네 개의 깊은 트레드 홈, 접지력을 높이는 지그재그 사입, 트레드 마모 상태를 확인할 수 있는 내장 마모 게이지가 포함되어 있습니다.
Goodyear Tire & Rubber Company (NASDAQ : GT) a lancé son Assurance MaxLife 2, son pneu toutes saisons premium à la durée de vie la plus longue, désormais disponible aux États-Unis et au Canada. Ce pneu bénéficie d'une impressionnante garantie limitée de 85 000 miles sur la durée de vie de la bande de roulement et est conçu pour une large gamme de véhicules, y compris les SUV de luxe, les berlines familiales et les crossovers.
Le nouveau pneu intègre la technologie exclusive de Goodyear, la TredLife Technology, qui combine un composé de bande de roulement amélioré et un motif innovant pour des performances durables. Disponible en 58 tailles, l’Assurance MaxLife 2 s’adapte à des véhicules populaires tels que BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer et Toyota RAV4. Le pneu comprend quatre rainures profondes, des lamelles en zigzag pour une meilleure adhérence et un indicateur d’usure intégré pour le suivi de la bande de roulement.
Goodyear Tire & Rubber Company (NASDAQ: GT) hat seinen Assurance MaxLife 2 vorgestellt, den langlebigsten Premium-Allwetterreifen, der nun in den USA und Kanada erhältlich ist. Der Reifen bietet eine beeindruckende begrenzte Garantie auf die Profiltiefe von 85.000 Meilen und ist für eine breite Palette von Fahrzeugen konzipiert, darunter Luxus-SUVs, Familienlimousinen und Crossover.
Der neue Reifen verfügt über Goodyears eigene TredLife-Technologie, die eine verbesserte Laufflächenmischung mit einem innovativen Profil für langanhaltende Leistung kombiniert. Er ist in 58 Größen erhältlich und passt auf beliebte Fahrzeuge wie BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer und Toyota RAV4. Der Reifen verfügt über vier tiefe Profilrillen, Zickzacklamellen für besseren Grip und eine integrierte Verschleißanzeige zur Profiltiefenüberwachung.
- Longest-lasting tire with 85,000-mile limited treadlife warranty
- Wide market coverage with 58 sizes fitting popular vehicle models
- Enhanced features including TredLife Technology and Wear Gauge monitoring system
- Expanded fitments including W-speed rated and XL sizes
- None.
Insights
Goodyear's new premium Assurance MaxLife 2 tire targets the high-margin, high-volume replacement market with industry-leading 85,000-mile warranty.
Goodyear's launch of the Assurance MaxLife 2 represents a strategic move to strengthen its position in the critical replacement tire market. The 85,000-mile warranty positions this product at the premium end of the all-season category, where margins are typically higher. This is particularly significant as the replacement market drives approximately 75% of tire industry profits.
The company's emphasis on the tire's 58 size options covering popular vehicles from BMW X5 to Toyota RAV4 signals a broad market strategy targeting both mass-market and luxury segments. This comprehensive approach allows Goodyear to compete across multiple price points while leveraging a single product development investment.
Goodyear's proprietary TredLife Technology mentioned in the release likely represents meaningful R&D investment aimed at addressing one of consumers' primary concerns: longevity. In the replacement tire market, where consumers directly make purchasing decisions (unlike OEM sales to automakers), warranty length is a critical competitive differentiator that directly impacts sales conversion rates.
The timing of this release is strategic, coming just before the fall/winter season when tire replacement typically accelerates in North America. With supply chains stabilizing and rubber commodity prices moderating from recent volatility, Goodyear appears positioned to capitalize on normalized production costs while potentially commanding premium pricing for this enhanced product.
Premium Tire Engineered for Everyday Excellence and Built for the Way You Drive—From Daily Commutes to Weekend Getaways
Engineered for today's most popular vehicles—from family sedans and fuel-efficient hybrids to crossovers and luxury SUVs—the Assurance MaxLife 2 is built for drivers who expect more from their tires. With 58 sizes, the Assurance MaxLife 2 fits a wide range of vehicles, including the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer and Toyota RAV4.
Whether commuting to work, taking the kids to practice or heading out on a weekend road trip, the Assurance MaxLife 2 is designed to go the distance. Featuring Goodyear's proprietary TredLife™ Technology, the tire combines an enhanced tread compound and innovative pattern to help deliver long-lasting performance and all-season traction. Four deep tread grooves and zigzag sipes provide confident grip in wet or dry conditions, while a built-in Wear Gauge® makes it easy to monitor tread depth over time.
"The Goodyear Assurance MaxLife 2 is a direct response to what today's drivers are asking for when it comes to their tires," said Ryan Waldron, president, Goodyear Americas. "We're proud to bring a tire to the market that will not only meet consumer expectations but exceed them, with an impressive tread life and performance that drivers can count on."
With a quiet, comfortable ride and expanded fitments for modern vehicles—including more W-speed rated and XL sizes—the Assurance MaxLife 2 offers a one-line solution for drivers who want to get the most out of every mile.
The tire is now available for order, with shipments underway in the
*Goodyear's longest-lasting tire based on Goodyear Assurance MaxLife® 2 85,000-mile Tread Life Limited Warranty. Individual results may vary. See Goodyear's warranty guide or goodyear.com or goodyear.ca for complete details.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in
CONTACT:
EMILY CROPPER
330.796.3823
EMILY_CROPPER@GOODYEAR.COM
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SOURCE The Goodyear Tire & Rubber Company
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