Goodyear Launches Global Racing Organization to Enhance Motorsport Strategy Worldwide

Goodyear (NASDAQ: GT) has announced the formation of its new Global Racing organization, consolidating all motorsport operations under a unified global structure.

Rhea-AI Summary

Goodyear (NASDAQ: GT) has announced the formation of its new Global Racing organization, consolidating all motorsport operations under a unified global structure. The company has appointed Xavier Fraipont as vice president of Global Racing, effective October 1, who will oversee operations including NASCAR, NHRA, WEC, and BTCC.

Fraipont, bringing nearly three decades of Racing and Product Development experience, will report to both Chris Helsel, senior VP and chief technical officer, and Will Roland, senior VP and chief marketing officer. The reorganization aims to strengthen Goodyear's position as an exclusive tire supplier for major racing series and enhance its iconic Eagle tire brand performance.

Positive

• Consolidation of global motorsport operations under single leadership for improved efficiency
• Strategic alignment of racing operations with broader product development and marketing
• Appointment of experienced leader with 30 years of industry expertise
• Strengthened position as exclusive tire supplier for major racing series

Negative

• None.

Argus Sep 30 session

-0.27% close to close Open Argus

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News Market Reaction – GT

On Sep 30, the day this news came out, GT closed 0.27% below the previous close.

Data tracked by StockTitan Argus for the Sep 30 session.

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AKRON, Ohio, Sept. 30, 2025 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the formation of its new Global Racing organization, a strategic initiative that unifies all motorsport operations under a single global structure. This milestone marks the beginning of a new chapter in Goodyear's racing legacy, reinforcing its commitment to innovation, performance and excellence on the track and beyond.

Xavier Fraipont will lead the newly formed organization as vice president, Global Racing, effective October 1. Fraipont will guide the team's strategic direction while aligning its efforts with Goodyear's broader product and brand vision. With nearly three decades of experience across Racing and Product Development, Fraipont brings deep industry knowledge and a proven track record in the Goodyear family of brands. His expertise well positions him to evolve and grow our motorsport strategy, unifying our teams supporting NASCAR, NHRA, WEC (LMGT3 class) and BTCC leaders into one cohesive effort.

To foster seamless collaboration between technical innovation and brand strategy, Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer.

"Goodyear has been synonymous with car racing since the very beginning of our history," said Helsel. "With Xavier's deep expertise and leadership at the helm, we're advancing our commitment to innovation - enhancing performance and elevating our competitive edge worldwide."

Goodyear's motorsport legacy lives on through its role as the exclusive tire supplier for some of the world's most prestigious racing series. At the heart of this legacy is the iconic Eagle tire, a benchmark of performance and reliability that continues to set the standard across diverse racing disciplines.

"Motorsport is a central pillar of our brand strategy," said Roland. "It's where our technology, performance and brand identity converge. The best and fastest tires in the world have Goodyear written all over them, and racing provides the ultimate proving ground - demonstrating the speed, precision and reliability that define our products."

Backed by more than a century of racing heritage, Goodyear Racing is charting a unified, future-focused motorsport strategy designed to fuel innovation, amplify brand impact and drive strategic growth across the company.

About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

CONTACT:
Sarah Factor
216-385-3433
Sarah_Factor@goodyear.com

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SOURCE The Goodyear Tire & Rubber Company

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is the new head of Goodyear's Global Racing organization?

Xavier Fraipont has been appointed as vice president of Global Racing, effective October 1, 2025. He brings nearly 30 years of Racing and Product Development experience.

What racing series will Goodyear's new Global Racing organization oversee?

The organization will oversee operations including NASCAR, NHRA, WEC (LMGT3 class), and BTCC racing series.

What is the purpose of Goodyear's new Global Racing organization?

The organization aims to unify all motorsport operations under a single global structure to enhance innovation, performance, and strategic growth across the company.

Who will Xavier Fraipont report to in his new role at Goodyear?

Fraipont will report jointly to Chris Helsel (senior VP and chief technical officer) and Will Roland (senior VP and chief marketing officer).

What is Goodyear's main racing tire product?

The Eagle tire is Goodyear's iconic racing product, serving as a benchmark for performance and reliability across various racing disciplines.