Mickey Thompson Revives a Legend: Baja Belted™ II Debuts at SEMA 2025
Rhea-AI Summary
Mickey Thompson (NYSE:GT) unveiled the Baja Belted™ II at SEMA 2025, a modern reimagining of its historic Baja Belted tire raced to victory in the Baja 1000. The tire combines vintage styling with contemporary engineering and will be offered in sizes for 15", 16", 17", 20", 26" and 30" wheels.
Key features include steel-belted radial construction (select sizes), a precision-tuned non-directional tread for smoother wear, deep Sidebiter® sidewall protection, outlined white letters on select sizes, and a wide footprint for loose-terrain performance. Availability is scheduled through authorized retailers beginning Spring 2026.
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News Market Reaction 24 Alerts
On the day this news was published, GT gained 7.84%, reflecting a notable positive market reaction. Argus tracked a peak move of +13.6% during that session. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $170M to the company's valuation, bringing the market cap to $2.33B at that time. Trading volume was elevated at 2.1x the daily average, suggesting notable buying interest.
Data tracked by StockTitan Argus on the day of publication.
"The original Baja Belted wasn't just a tire—it was a revolution," said Ben Anderson, senior manager, Light Truck & Off-Road and Mickey Thompson. "It featured one of the most recognizable tread patterns of its time and proved its mettle in the harshest conditions imaginable. Mickey
Born from the desert and reimagined for today, the Baja Belted™ II blends vintage attitude with modern engineering. Available in sizes for 15", 16", 17", 20", 26", and 30" wheels, it's designed to fit everything from classic lifted 4x4s to modern custom builds.
Key features include:
- Steel-belted radial construction (select sizes) for enhanced ride quality and reduced flat-spotting
- Precision-tuned tread pattern for a smoother ride, longer wear, and reduced road noise
- Deep, variable-depth Sidebiter® elements for superior off-road traction and sidewall protection
- Classic, outlined white letters on select sizes for vintage style
- Wide footprint for flotation and performance over loose terrain
- Non-directional tread pattern for easy cross-rotation and extended tire life
The Baja Belted™ II will be available for purchase through authorized Mickey Thompson retailers beginning Spring 2026.
For more information on the Baja Belted II, as well as all of Mickey Thompson's products, visit www.MickeyThompsonTires.com or contact your local Mickey Thompson representative.
For media inquiries, please contact:
Matthew Arko, General Manager, Marketing and Product Management
matthew_arko@mickeythompsontires.com
About Mickey Thompson: Mickey Thompson Tires & Wheels offers performance, racing and off-road tires and wheels. Headquartered in
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SOURCE The Goodyear Tire & Rubber Company