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Mickey Thompson Revives a Legend: Baja Belted™ II Debuts at SEMA 2025

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Mickey Thompson (NYSE:GT) unveiled the Baja Belted™ II at SEMA 2025, a modern reimagining of its historic Baja Belted tire raced to victory in the Baja 1000. The tire combines vintage styling with contemporary engineering and will be offered in sizes for 15", 16", 17", 20", 26" and 30" wheels.

Key features include steel-belted radial construction (select sizes), a precision-tuned non-directional tread for smoother wear, deep Sidebiter® sidewall protection, outlined white letters on select sizes, and a wide footprint for loose-terrain performance. Availability is scheduled through authorized retailers beginning Spring 2026.

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News Market Reaction 24 Alerts

+7.84% News Effect
+13.6% Peak in 27 hr 49 min
+$170M Valuation Impact
$2.33B Market Cap
2.1x Rel. Volume

On the day this news was published, GT gained 7.84%, reflecting a notable positive market reaction. Argus tracked a peak move of +13.6% during that session. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $170M to the company's valuation, bringing the market cap to $2.33B at that time. Trading volume was elevated at 2.1x the daily average, suggesting notable buying interest.

Data tracked by StockTitan Argus on the day of publication.

STOW, Ohio, Nov. 4, 2025 /PRNewswire/ -- Mickey Thompson Tires & Wheels is proud to announce the launch of the Baja Belted™ II, a bold reimagining of one of the most iconic tires in off-road history. Making its debut at SEMA 2025, the Baja Belted™ II pays tribute to the original Baja Belted tire—the very tire Mickey Thompson himself raced to victory in the legendary Baja 1000.

"The original Baja Belted wasn't just a tire—it was a revolution," said Ben Anderson, senior manager, Light Truck & Off-Road and Mickey Thompson. "It featured one of the most recognizable tread patterns of its time and proved its mettle in the harshest conditions imaginable. Mickey Thompson's win at the Baja 1000 cemented its place in off-road history. With the Baja Belted™ II, we're bringing that legacy back to life for a new generation of enthusiasts."

Born from the desert and reimagined for today, the Baja Belted™ II blends vintage attitude with modern engineering. Available in sizes for 15", 16", 17", 20", 26", and 30" wheels, it's designed to fit everything from classic lifted 4x4s to modern custom builds.

Key features include:

  • Steel-belted radial construction (select sizes) for enhanced ride quality and reduced flat-spotting
  • Precision-tuned tread pattern for a smoother ride, longer wear, and reduced road noise
  • Deep, variable-depth Sidebiter® elements for superior off-road traction and sidewall protection
  • Classic, outlined white letters on select sizes for vintage style
  • Wide footprint for flotation and performance over loose terrain
  • Non-directional tread pattern for easy cross-rotation and extended tire life

The Baja Belted™ II will be available for purchase through authorized Mickey Thompson retailers beginning Spring 2026.

For more information on the Baja Belted II, as well as all of Mickey Thompson's products, visit www.MickeyThompsonTires.com or contact your local Mickey Thompson representative.  

For media inquiries, please contact:
Matthew Arko, General Manager, Marketing and Product Management
matthew_arko@mickeythompsontires.com 

About Mickey Thompson: Mickey Thompson Tires & Wheels offers performance, racing and off-road tires and wheels. Headquartered in Stow, Ohio, USA, the company was founded in 1963 by Mickey Thompson and Gene McMannis. Today, Mickey Thompson Tires & Wheels markets their products globally, empowering automotive enthusiasts, competitive racers, and weekend warriors to stand out and Defy Limits – just as Mickey Thompson did throughout his lifetime. For more information about Mickey Thompson and its products, go to www.MickeyThompsontires.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/mickey-thompson-revives-a-legend-baja-belted-ii-debuts-at-sema-2025-302603995.html

SOURCE The Goodyear Tire & Rubber Company

FAQ

When did Mickey Thompson (GT) debut the Baja Belted II?

The Baja Belted II debuted at SEMA 2025 on November 4, 2025.

What wheel sizes will the Baja Belted II for GT be available in starting Spring 2026?

The tire will be available in 15", 16", 17", 20", 26" and 30" wheel sizes.

What are the key technical features of the Baja Belted II from Mickey Thompson (GT)?

Key features include steel-belted radial construction on select sizes, a precision-tuned non-directional tread, deep Sidebiter® elements, and a wide footprint.

When can customers buy the Baja Belted II (GT) and where?

The Baja Belted II will be sold through authorized Mickey Thompson retailers beginning Spring 2026.

Does the Baja Belted II offer sidewall protection and vintage styling for GT owners?

Yes; it features Sidebiter® sidewall elements for protection and outlined white letters on select sizes for vintage style.

Where can I find more information or media contacts for the GT Baja Belted II launch?

More information is on www.MickeyThompsonTires.com and media inquiries can be directed to Matthew Arko, marketing and product management.
Goodyear Tire & Rubr Co

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