Gray Media Launches Political 360 Digital Advertising Solution Powered by Aristotle Data
Gray Media (NYSE:GTN) launched Political 360, an enhanced political digital advertising solution powered by Aristotle data.
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Rhea-AI Summary
Gray Media (NYSE:GTN) launched Political 360, an enhanced political digital advertising solution powered by Aristotle data. The platform integrates Aristotle’s political and consumer databases into Gray’s go-to-market strategy to help campaigns target precise voter segments across devices and digital channels.
Political 360 uses Aristotle’s National Voter File of over 235 million registered voters and a National Consumer File of more than 267 million consumer records. According to Gray, this data-driven approach is designed to reduce wasted impressions, improve campaign efficiency, and support party-specific and issue-based targeting.
Details
News Market Reaction – GTN
On Jun 17, the day this news came out, GTN closed 4.36% below the previous close.
Data tracked by StockTitan Argus for the Jun 17 session.
Key Figures
- National Voter File size
- more than 235 million registered U.S. voters
- Aristotle National Voter File coverage
- Election jurisdictions
- more than 4,000 election jurisdictions
- Sources for National Voter File data
- National Consumer File size
- more than 267 million consumer records
- Aristotle National Consumer File
- Television markets served
- 117 full-power television markets
- Gray Media footprint as of May 15, 2026
- US TV household reach
- approximately 37% of US television households
- Gray Media coverage
- Top-rated station markets
- 78 markets
- Markets with top-rated television station
- First/second-rated markets
- 101 markets
- Markets with first and/or second highest rated station
- Telemundo affiliate markets
- 46 markets
- Largest Telemundo Affiliate group owned by Gray
Historical Context
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Multiple NAB Service to America honors for Gray Media properties.
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Stations received 93 regional Edward R. Murrow Awards for excellence.
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Appointment of new General Manager at WFIE in Evansville, Indiana.
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New General Manager for WDRB, WAVE, and WBKI in Louisville.
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Completion of cash-free station swap transaction with E.W. Scripps.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
national voter file technical
national consumer file technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
ATLANTA, June 17, 2026 (GLOBE NEWSWIRE) -- Gray Media today announced an enhanced political digital advertising solution powered by Aristotle, a trusted provider of political data and analytics. The offering integrates Aristotle's political and consumer data into Gray's Political 360 go-to-market strategy, empowering candidates, issues, and advocacy organizations to connect with the right constituents with greater precision across digital channels.
The new Political 360 strategy is designed to equip advertisers to move beyond broad demographic targeting and instead activate more precise voter audience segments aligned to campaign goals. The data-driven approach improves campaign efficiency across devices and platforms, reduces wasted impressions, and creates a meaningful differentiator for Gray.
"We're excited to bring this advanced capability to our stations and to the candidates and media buyers we serve," said Mike Braun, Gray’s Chief Digital Officer. "By combining Gray's local market strength and expertise with Aristotle's trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message."
"Successful campaigns depend on reaching the right voters with the right message at the right time," said Aristotle Executive Vice President of Data Andrew Tavani. "By combining Gray's unmatched local market presence with Aristotle's trusted voter and consumer data, Political 360 gives campaigns a smarter, more efficient way to connect with the audiences that matter most."
Through Political 360, Gray leverages Aristotle's large national databases, including:
- The National Voter File, covering more than 235 million registered U.S. voters and sourced from more than 4,000 election jurisdictions.
- The National Consumer File, built from more than 267 million consumer records and enriched with demographic and lifestyle attributes.
These datasets enable Gray to support campaign strategies such as targeting party-specific voters within a district during a primary window. Gray’s Political 360 helps campaigns focus their spend where it matters most, drive effective frequency, and build awareness and advocacy leading into Election Day.
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. As of May 15, 2026, we serve 117 full-power television markets that collectively reach approximately
Gray Contact:
Mike Braun, Chief Digital Officer, 773.592.2381
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