Gray Media To Launch New Daily Program Aging Untold

Rhea-AI Summary

Gray Media (NYSE:GTN) will debut Aging Untold, a new 30-minute weekday program on March 2, 2026, aimed at U.S. aging adults and caregivers. The unscripted show will air on Gray stations reaching ~35% of U.S. TV households and stream on all Gray platforms.

Hosts include Sam Cradduck, Amy Cameron O’Rourke, Katherine Ambrose, and Rhea Rogers, MD; production is led by Executive Producer Kashira Alexander. For local listings, visit aginguntold.com.

Key Figures

Program length: 30-minute program Show reach: 35% of U.S. TV households Markets served: 114 full-power television markets +5 more

8 metrics

Program length 30-minute program Aging Untold daily show format

Show reach 35% of U.S. TV households Gray stations carrying Aging Untold on weekdays

Markets served 114 full-power television markets Gray Media local station footprint

National reach 37% of US TV households Overall Gray portfolio coverage

Top-rated stations 77 markets Markets where Gray owns top-rated station

High-rated markets 97 markets Markets with first and/or second highest rated station

New 2032 notes $250,000,000 9.625% Senior Secured Second Lien Notes due 2032 issuance

Existing 2032 notes $900,000,000 Existing 9.625% Senior Secured Second Lien Notes from July 2025

Market Reality Check

Price: $4.69 Vol: Volume 990,727 is below t...

normal vol

$4.69 Last Close

Volume Volume 990,727 is below the 20-day average of 1,378,455, suggesting muted trading interest ahead of this programming launch. normal

Technical Shares at $4.69 are trading below the 200-day MA of $4.86 and about 25.61% under the 52-week high.

Peers on Argus

Sector peers show mixed moves: SBGI -0.42%, IHRT -8.55%, FUBO -1.69%, SSP +0.58%...

1 Up

Sector peers show mixed moves: SBGI -0.42%, IHRT -8.55%, FUBO -1.69%, SSP +0.58%. Momentum data flags only FUBO with a move of +2.59%, indicating this headline is more company-specific than part of a broad broadcasting rotation.

Historical Context

5 past events · Latest: Feb 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 13	Sports content deal	Positive	+1.1%	Braves spring training games and new series across 26 Southeastern markets.
Feb 12	Sports programming pact	Positive	-3.3%	Expanded Cardinals Home Plate package adding extensive free over-the-air coverage.
Feb 05	Affiliate expansion	Positive	-2.3%	Multi-year Telemundo affiliation expansion adding new markets and households.
Feb 03	Rights extension	Positive	-2.0%	Extended 2026 Royals partnership with select free over-the-air games.
Jan 12	Earnings date set	Neutral	-1.6%	Announcement of Q4 2025 earnings release and conference call timing.

Pattern Detected

Recent partnership and distribution news often produced mixed or negative price reactions, with several positive-sounding announcements followed by declines.

Recent Company History

Over the last few months, Gray Media has focused on expanding sports and Spanish-language distribution. Announcements included new or extended partnerships with the Braves, Cardinals, and Royals, plus an expanded Telemundo affiliation reaching over 1.6 million Hispanic TV households. Despite generally positive strategic tone, three of these four updates saw negative next‑day moves. Today’s new aging-focused show continues the theme of leveraging Gray’s broad reach with specialized content.

Market Pulse Summary

This announcement adds a new daily franchise, Aging Untold, targeting aging adults and caregivers an...

Analysis

This announcement adds a new daily franchise, Aging Untold, targeting aging adults and caregivers and airing across Gray stations that reach about 35% of U.S. TV households. It fits a recent pattern of content and distribution initiatives alongside major sports and Spanish-language expansions. Investors may watch viewership metrics, advertising demand around the aging demographic, and how effectively Gray integrates such niche programming across its 114 markets and digital platforms.

AI-generated analysis. Not financial advice.

         ATLANTA, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Gray Media today announced the launch of Aging Untold, a new 30-minute program designed to provide solutions and hope for the growing population of aging adults and their families across America. The unscripted conversation-style show will debut on Monday, March 2 and air weekdays on Gray stations reaching approximately 35% of U.S. television households. Full episodes of Aging Untold will also be available on all Gray streaming platforms.

         Aging Untold will feature four respected aging experts who will explore the complexities of growing older, offering practical answers in a one-of-a-kind new show. The program aims to address the significant and growing need for information and guidance on aging, impacting all generations.

         “At Gray, we’re all about bringing unique programming to our communities that offers honest answers for everyone – whether you’re a senior, an adult child of an aging parent, or simply someone who cares about someone in their golden years,” said Sandy Breland, Executive Vice President and Chief Operating Officer. “Aging Untold truly shows this commitment with valuable insights and support for navigating the aging process.”

         The program’s hosts bring a wealth of experience and expertise:

• Sam Cradduck is a nationally recognized expert in aging and senior care, founder of More Than Heart, and author of A Bend in the Road. She brings decades of leadership in senior living and home care, inspiring caregivers, families, and older adults with dignity-centered guidance.
• Amy Cameron O‘Rourke has over 40 years in aging services as a care manager and administrator. She is the author of The Fragile Years, a guide for caregivers, and founded The Aging Expert in 1999. Amy is a national speaker featured in Consumer Reports, U.S. News & World Report, AARP, and The Hill.
• Katherine Ambrose is a lifelong leader in real estate, specializing in aging transitions. She is the founder of the Senior Home Coach™ movement and Empowered Senior nonprofit. Katherine is also the host and producer of PBS Kansas’ Empowering Seniors and co-creator of Ageless Enthusiasm.
• Rhea Rogers, MD, a Board-Certified OB/GYN and founder of Medical Innovative Solutions (MISBIW), is a survivor of Stage 3 breast cancer and now a champion of functional medicine, specializing in hormone optimization, metabolic healing, autoimmune care, and longevity medicine. She is also a Veteran of the U.S. Air Force and former Chief of OB/GYN at William Beaumont Hospital.

         “I am incredibly excited to work with this talented team of experts,” said Executive Producer Kashira Alexander. “Their combined knowledge and compassionate approach will undoubtedly help our viewers understand and embrace the journey of aging with dignity and confidence.”

         For local listings, visit aginguntold.com.

About Gray Media:

         We are a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 114 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 77 markets with the top-rated television station and 97 markets with the first and/or second highest rated television station in average all-day ratings across the 113 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:

Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333

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FAQ

When does Gray Media (GTN) premiere Aging Untold and how often will it air?

Aging Untold premieres on March 2, 2026 and will air weekdays as a 30-minute program. According to Gray Media, full episodes will also be available on the company's streaming platforms for on-demand viewing.

What audience reach should GTN investors expect from Aging Untold?

The program will initially reach approximately 35% of U.S. television households through Gray stations. According to Gray Media, episodes will also stream across its digital platforms, expanding potential viewer access beyond linear broadcast reach.

Who are the hosts of Aging Untold on Gray Media (GTN) and what are their backgrounds?

Hosts are Sam Cradduck, Amy Cameron O’Rourke, Katherine Ambrose, and Rhea Rogers, MD, each with decades in aging, care management, real estate transitions, and medicine. According to Gray Media, the team combines caregiving, senior housing, and medical expertise.

Will Aging Untold be available online for viewers outside local Gray stations?

Yes. Full episodes of Aging Untold will be available on all Gray streaming platforms for on-demand viewing. According to Gray Media, this distribution complements weekday broadcasts to increase accessibility for national audiences.

What is Gray Media’s claimed market footprint relevant to Aging Untold (GTN)?

Gray Media says it serves 114 full-power TV markets and reaches about 37% of U.S. TV households across its portfolio. According to Gray Media, the company owns multiple top-rated local stations and significant Telemundo affiliate coverage.

How can viewers find local listings for Aging Untold on GTN stations?

Viewers can find local listings by visiting aginguntold.com, which provides station-specific schedule information. According to Gray Media, the site will list local airtimes and streaming access across the company’s platforms.