Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers
Gray Media (NYSE: GTN) is collaborating with the Southwestern Athletic Conference and Triple B Media to simulcast dozens of SWAC sporting events.
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Rhea-AI Summary
Gray Media (NYSE: GTN) is collaborating with the Southwestern Athletic Conference and Triple B Media to simulcast dozens of SWAC sporting events. The games will air free over-the-air, supplementing the recently announced SWAC TV FAST channel. Participating Gray stations include outlets in Huntsville and Montgomery, Alabama, and Jackson, Mississippi. Coverage will include football, basketball and soccer. Gray holds a minority interest in Triple B Media.
Key Figures
- Events to be simulcast
- dozens of events
- SWAC athletic events distributed free over the air
- Member institutions
- 12 institutions
- SWAC membership
- Conference-sponsored sports
- 18 sports
- SWAC conference-sponsored sports
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ATLANTA, Oct. 20, 2026 (GLOBE NEWSWIRE) -- The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC’s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media.
Gray Media’s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local SWAC schools. These games will include football, basketball, soccer, and other popular men’s and women’s sports. Check local listings for details.
“This collaboration shows Gray’s continued focus on free local sports for local viewers,” said Joshua Pila, Gray’s Vice President of Content Acquisition. “We appreciate the forward thinking of both SWAC and Triple B to reach fans everywhere.”
“We remain committed to making SWAC athletic events accessible to our fans through a variety of viewing options,” said SWAC Commissioner Dr. Charles McClelland. “We appreciate the continued efforts of our media partners to support the visibility of our member institutions and student-athletes.”
“Triple B is excited to work with both SWAC and Gray Media to bring collegiate athletics to the broadest audience,” said Anthony Bailey, Chief Executive Officer of Triple B Media. “We know viewers will love it.”
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately
Gray Contact:
Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333
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