Greenway: Acquiring Cannabis Brands to Grow CPG Presence

Rhea-AI Summary

Greenway Greenhouse Cannabis (CSE: GWAY, OTCQB: GWAYF) has announced the acquisition of Choice Growers Cannabis Inc.'s consumer packaged goods brands through an asset purchase agreement dated December 17, 2024. The deal includes all CPG brands, SKUs, listings, trademarks, and associated intellectual property.

The purchase consideration consists of existing debt owed by Choice Growers to Greenway and a six-year royalty payment structure based on Net Revenue. The acquired portfolio includes popular cannabis brands such as Grapefruit God Bud, The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream, and Blackberry Cheesecake.

This marks Greenway's first brand acquisition from another licensed cannabis producer, aimed at expanding their CPG presence in the Canadian cannabis market and reaching a broader national audience.

Positive

• Acquisition of established cannabis brands expands product portfolio
• Purchase consideration structured through existing debt and royalty payments, minimizing immediate cash outlay
• Entry into new provinces expanding market reach
• Potential for increased SKU presence in Ontario market

Negative

• Long-term royalty payment obligations over six years
• Integration costs and efforts required for multiple brand management

KINGSVILLE, ON, Dec. 19, 2024 /PRNewswire/ - Greenway Greenhouse Cannabis Corporation (CSE: GWAY) (OTCQB: GWAYF) ("Greenway" or the "Company"), a cultivator of high-quality greenhouse cannabis for the Canadian market, has entered into an asset purchase agreement dated December 17, 2024 (the "Purchase Agreement") with Choice Growers Cannabis Inc. ("Choice Growers"). Under the Purchase Agreement, Greenway has acquired all of Choice Growers' consumer packaged goods ("CPG") brands, SKUs and listings of the brands, trademarks, goodwill, and other associated intellectual property in exchange for: (i) the indebtedness owed by Choice Growers to Greenway; and (ii) a royalty payment equal to varying percentages of Net Revenue (as defined in the Purchase Agreement) over a period of six years.

This acquisition encompasses all of Choice Growers' brands, including Grapefruit God Bud (also known as Grape God), The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream, and Blackberry Cheesecake.

This marks the first time Greenway has purchased brands from another licensed producer of cannabis under the Cannabis Act (Canada). The acquisition will enable Greenway to expand further into the CPG sector of the Canadian cannabis market and introduce its products to a broader audience across the country.

Jamie D'Alimonte, CEO of Greenway said: "Acquiring the brands from Choice Growers will help Greenway grow the number of SKUs we have in Ontario and bring Greenway products into new provinces. The Choice Growers team have built strong brands that have demonstrated real consumer appeal. As with many cannabis brands, future success will depend on delivering great products and ensuring they reach consumers at an affordable price."

"We are excited to combine our high quality, low cost cultivation with the consumer brand recognition of Choice Growers' products.  Our team is looking forward to brining these brands under the Greenway banner, to enhance profitability and introduce Greenway's quality cannabis to new consumers across Canada."

About Greenway

Greenway Greenhouse Cannabis Corporation is a federally licensed cultivator for the Canadian cannabis marketplace. Greenway is headquartered in Kingsville, Ontario, and leverages its agriculture and cannabis expertise in its aspiration to be a leading cannabis cultivator in Canada. More information can be found on Greenway.ca and updates can be followed on Instagram, Twitter, Facebook, and LinkedIn.

The CSE has in no way passed upon the merits of the business of the Company and has neither approved nor disapproved the contents of this news release and accepts no responsibility for the adequacy or accuracy hereof.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking statements that constitute forward-looking information (collectively, "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements in this news release that are not purely historical statements of fact are forward-looking statements and include statements regarding the Purchase Agreement, and the Company's beliefs, plans, expectations, future, strategy, objectives, goals and targets, the development of future operations, and orientations regarding the future as of the date of this news release. Although the Company believes that such statements are reasonable and reflect expectations of future developments and other factors which management believes to be reasonable and relevant, the Company can give no assurance that such expectations will prove to be correct. Forward- looking statements are typically identified by words such as: "believes", "expects", "aim", "anticipates", "intends", "estimates", "plans", "may", "should", "would", "will", "potential", "scheduled" or variations of such words and phrases and similar expressions, which, by their nature, refer to future events or results that may, could, would, might or will occur or be taken or achieved.

Forward-looking statements involve known and unknown risks, assumptions, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking statements, and includes those risks described in the Company's final prospectus dated September 3, 2021, a copy of which is available under the Company's profile at www.sedarplus.ca. Forward-looking statements are made as of the date of this news release and, unless required by applicable law, the Company assumes no obligation to update the forward-looking statements or to update the reasons why actual results could differ from those projected in these forward-looking statements.

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SOURCE Greenway Greenhouse Cannabis Corporation

FAQ

What brands did Greenway (GWAYF) acquire from Choice Growers in December 2024?

Greenway acquired Grapefruit God Bud, The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream, and Blackberry Cheesecake brands from Choice Growers.

How is Greenway (GWAYF) paying for the Choice Growers brand acquisition?

The purchase is structured through existing debt owed by Choice Growers to Greenway and a royalty payment based on Net Revenue over six years.

What is the strategic importance of the Choice Growers acquisition for GWAYF?

The acquisition marks Greenway's first brand purchase from another licensed producer, expanding their CPG presence and allowing entry into new provinces across Canada.

When did Greenway (GWAYF) sign the asset purchase agreement with Choice Growers?

Greenway signed the asset purchase agreement with Choice Growers on December 17, 2024.

What assets are included in GWAYF's acquisition of Choice Growers?

The acquisition includes all CPG brands, SKUs, listings, trademarks, goodwill, and other associated intellectual property from Choice Growers.